Category Archive: Uncategorized

Dec
10

Cookie Consent and It’s Relationship with Tag Management Systems (TMS)

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TRUSTe’s Cookie Consent solution has been helping global companies comply with the EU Cookie Directive and continues to evolve into the most robust platform that is completed by TRUSTe’s privacy brand. TRUSTe’s Cookie Consent integrates with leading Tag Management Systems (TMS) in order to help companies comply with the “zero-cookie” load requirement, specifically under CNIL’s …

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Aug
29

EU Cookie Consent Manager Self-Service Portal

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TRUSTe’s Cookie Consent Manager assists clients in complying with the EU Cookie Directive laws in EU countries. TRUSTe is proud to offer both Managed Services and Self-Service options to our clients. TRUSTe’s Managed Services team helps set-up, brand, and generate a customized Cookie Consent Manager from start to finish. A dedicated Account Manager acts as …

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Apr
26

Push API

Earlier this year, TRUSTe launched TRUSTed Interests: a new product that allows consumers to express their interests and to share them with the advertising ecosystem participants. In order to make this data available to interested parties, TRUSTe just released a PUSH API and this short blog post provides a few details around this API. TRUSTe …

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Apr
11

Self-Service Tag Generator

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TRUSTe takes pride in providing high quality customer service through our dedicated account management team, while providing flexibility to our global clients through a self-service portal. Our self-service portal launched in 2011 to provide our clients the ability to pull their own reports, and later, the ability generate their own TRUSTed Ad tags for AdChoices …

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Oct
23

Do not Track Monitoring

January 1, 2014 is almost here. By that date in order to comply with the newly revised CalOPPA law companies must disclose in their privacy policies how they handle do not track (DNT) signals set in a user’s browser. TRUSTe’s website monitoring service provides a wealth of website tracking analytics and has been extended to …

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Oct
03

Raising the COPPA flag for third parties

Melissa Juan – Director of Mobile Product Management | TRUSTe @lissajuan The recent changes to the COPPA (Children’s Online Privacy Protection Act) rule put out by the FTC, attempts in part to address the confusion on who is really responsible for COPPA compliance, given that most digital properties are comprised of content or ads served …

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Oct
11

Do Not Track and Preference Management

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav The current industry standard of providing user preferences around ad-related tracking makes use of a script-based in-ad icon as specified by the DAA which links to a preference management tool. Newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method …

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Sep
30

Technical Analysis of the IOS6 Tracking Identifiers and Privacy System

The new release for IOS6 contains several improvements in the tracking and privacy systems for advertisers and consumers. The release features are definitely just a starting point in what appears to be a long term strategy to embed privacy controls into the platform.  Below is an analysis of what is included within the system along …

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Sep
07

San Francisco Privacy Engineering Meetup – Kickoff

The San Francisco Privacy Engineering group held its first meetup in late August at the TRUSTe’s office in Union Square. Eleven attended keeping it perfectly sized for an intimate discussion around Travis Wellman describing “Spaciousness”, a new model, based on Content Addressing and graphs, for users to store their information in the web. The new …

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Jul
10

Mobile Privacy Consumer App

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav TRUSTe is in the process of designing a consumer app that addresses mobile privacy issues. The current app design consists of 3 sections: App Permissions (reflects the current permissions of apps on the user’s device) App Activity (allows the user to see what data calls their …

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