Category Archive: Uncategorized

Jul
26

Advanced Assessment search Functionality – TRUSTe Assessment Manager

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Assessment Manager allows organizations to run more assessments across their organization than ever before. The challenge you now face as a privacy professional is knowing what assessment information you have, and and be able to query it for your internal and external reporting needs. For example, you may suddenly have a need to identify all …

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Dec
03

TRUSTe in Atlas Solutions (by Facebook) System and Partner Directory

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TRUSTe Ads Compliance Manager has long been compatible with major ad serving systems in the industry. To make the deployment experience more seamless for our clients, we’ve continued to push for deeper integrations with our valued partners. Recently, Atlas by Facebook launched a Partner Directory listing TRUSTe under “Verification & Privacy” solutions. TRUSTe is excited to be a part …

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Oct
21

TRUSTe Preference Manager

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By Jannette Cabardo Online Behavioral Advertising is an online activity wherein ad companies collect behavioral data so advertisements can be tailored to consumer preferences. Technologies such as beacons, cookies and tracking pixels are used for such activities. Most companies that are engaged in OBA have opt-out mechanisms where users can say no to the collection …

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Dec
10

Cookie Consent and It’s Relationship with Tag Management Systems (TMS)

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TRUSTe’s Cookie Consent solution has been helping global companies comply with the EU Cookie Directive and continues to evolve into the most robust platform that is completed by TRUSTe’s privacy brand. TRUSTe’s Cookie Consent integrates with leading Tag Management Systems (TMS) in order to help companies comply with the “zero-cookie” load requirement, specifically under CNIL’s …

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Aug
29

EU Cookie Consent Manager Self-Service Portal

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TRUSTe’s Cookie Consent Manager assists clients in complying with the EU Cookie Directive laws in EU countries. TRUSTe is proud to offer both Managed Services and Self-Service options to our clients. TRUSTe’s Managed Services team helps set-up, brand, and generate a customized Cookie Consent Manager from start to finish. A dedicated Account Manager acts as …

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Apr
26

Push API

Earlier this year, TRUSTe launched TRUSTed Interests: a new product that allows consumers to express their interests and to share them with the advertising ecosystem participants. In order to make this data available to interested parties, TRUSTe just released a PUSH API and this short blog post provides a few details around this API. TRUSTe …

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Apr
11

Self-Service Tag Generator

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TRUSTe takes pride in providing high quality customer service through our dedicated account management team, while providing flexibility to our global clients through a self-service portal. Our self-service portal launched in 2011 to provide our clients the ability to pull their own reports, and later, the ability generate their own TRUSTed Ad tags for AdChoices …

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Oct
23

Do not Track Monitoring

January 1, 2014 is almost here. By that date in order to comply with the newly revised CalOPPA law companies must disclose in their privacy policies how they handle do not track (DNT) signals set in a user’s browser. TRUSTe’s website monitoring service provides a wealth of website tracking analytics and has been extended to …

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Oct
03

Raising the COPPA flag for third parties

Melissa Juan – Director of Mobile Product Management | TRUSTe @lissajuan The recent changes to the COPPA (Children’s Online Privacy Protection Act) rule put out by the FTC, attempts in part to address the confusion on who is really responsible for COPPA compliance, given that most digital properties are comprised of content or ads served …

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Oct
11

Do Not Track and Preference Management

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav The current industry standard of providing user preferences around ad-related tracking makes use of a script-based in-ad icon as specified by the DAA which links to a preference management tool. Newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method …

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