Category Archive: Uncategorized

Oct
11

Do Not Track and Preference Management

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav The current industry standard of providing user preferences around ad-related tracking makes use of a script-based in-ad icon as specified by the DAA which links to a preference management tool. Newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method …

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Sep
30

Technical Analysis of the IOS6 Tracking Identifiers and Privacy System

The new release for IOS6 contains several improvements in the tracking and privacy systems for advertisers and consumers. The release features are definitely just a starting point in what appears to be a long term strategy to embed privacy controls into the platform.  Below is an analysis of what is included within the system along …

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Sep
07

San Francisco Privacy Engineering Meetup – Kickoff

The San Francisco Privacy Engineering group held its first meetup in late August at the TRUSTe’s office in Union Square. Eleven attended keeping it perfectly sized for an intimate discussion around Travis Wellman describing “Spaciousness”, a new model, based on Content Addressing and graphs, for users to store their information in the web. The new …

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Jul
10

Mobile Privacy Consumer App

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav TRUSTe is in the process of designing a consumer app that addresses mobile privacy issues. The current app design consists of 3 sections: App Permissions (reflects the current permissions of apps on the user’s device) App Activity (allows the user to see what data calls their …

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May
30

Designing Effective Policies

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Policy policies as initially conceived were meant to afford consumers protection from poor data practices, but have since evolved to serve more as legal protection for the companies collecting the data. As such they are often needlessly complex and intentionally vague. Therefore there is strong interest, …

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Apr
27

Transitioning ‘Ad Choices’ to Mobile Apps

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav TRUSTe is preparing to launch an ad preferences offering for mobile apps, which essentially takes the foundation of our Trusted Ads tracker database and applies it to the mobile ecosystem. Unlike the Trusted Ads offering, which uses an ad tag that displays the ‘ad choices’ notice …

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Mar
13

EU Cookie Consent Interfaces

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Cookies are a pervasive browser tool used for the purpose of creating stateful interactions (ie. keeping track of your preferences, analyzing site usage, or to show ads tailored to your interests.) This year a new law goes into effect in the European Union requiring user consent …

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Feb
21

‘Do Not Track’ Ad Tag Integration

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Browsers traditionally provide basic privacy protections usually focused around cookie management, but newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method of indicating user preferences. Until the industry fully adopts DNT, a temporary solution could be to integrate DNT …

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Dec
02

Data Transparency in Product Design

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav As a technologist how do you decide what privacy considerations are important when designing your products? After designing consumer-facing privacy-related products for several years, I have reached the conclusion that the majority of consumers have little understanding of privacy on the web. Most admit they take …

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Oct
18

Scale-up vs. Scale-out

We’ve seen many changes over the years in the way that computers, computing power and the effects of the internet have changed the way that we do business and as a result build and scale computer systems infrastructure.  Going from large specialty machines in small quantities (scale-up) to using commodity computer equipment in large numbers …

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