Category Archive: Uncategorized

Dec
08

Consent Needed with F.C.C.’s New Ruling on ISPs

privacy-globe

by Jannette Cabardo, Data Team Manager The Federal Communications Commission’s ruling last October stated that Internet Service Providers must get permission from users to gather and share consumer’s private data such as web browsing history, app usage, and geolocation. Before the ruling, broadband providers could track users, unless they requested otherwise. With the speedy rise …

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Oct
12

Understand Third-party Tracker Impact on Web Performance

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Effectively managing website tracking technologies is fundamental to online channel marketing. In the increasingly complex and data-driven world of marketing and e-commerce, many organizations recognize the importance of how understanding and managing the digital environment are a key centerpiece of the business. TRUSTe Website Monitoring Service is an in-depth web monitoring technology serving Publishers, Advertisers …

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Oct
11

Helping Ad Tech Companies Uncover and Mitigate Privacy Risks

eco

Now that GDPR has been finalized, Privacy Shield is in place, EU regulators are turning to review the e-Privacy Directive including how companies are complying with the Cookie Directive (Section 5(3)c under the e-Privacy Directive). The Cookie Sweeps Round 2 conducted by the French Data Protection Authority, CNIL, is reviewing data companies in the ad …

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Aug
22

Custom Approval Workflows in Assessment Manager

resolve issues

As TRUSTe’s Assessment Manager continues to get broader adoption by privacy and compliance teams we have seen that not all companies review assessments in the same way. There is no such thing as one size fits all when it comes to processes within the privacy teams. For this reason TRUSTe Assessment Manager has evolved to support different approval …

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Aug
15

Assessment Manager August 2016 Release: Advanced collaboration, reporting and assessment logic

Project participantss

As an existing TRUSTe Assessment manager customer you are already managing many different Privacy Assessments through the platform. TRUSTe Assessment Manager is predominantly used by organizations to assess their products, systems, businesses, vendors and assets against privacy standards, regulations and policies in order to identify and mitigate privacy risks. The latest Assessment Manager release further …

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Aug
12

GDPR Consent Requirements

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Your Tactical Guide to Compliance with GDPR Consent Requirements GDPR is bringing a long-awaited standard regulatory approach to user data privacy and control in the EU. Global companies are paying close attention since the GDPR applies to any company collecting data on residents in the EU regardless of where the company is located. With the …

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Jul
26

Advanced Assessment search and Reporting – TRUSTe Assessment Manager

advanced search

Assessment Manager allows organizations to run more assessments across their organization than ever before. The challenge you now face as a privacy professional is knowing what assessment information you have, and and be able to query it for your internal and external reporting needs. For example, you may suddenly have a need to identify all …

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Dec
03

TRUSTe in Atlas Solutions (by Facebook) System and Partner Directory

Atlas_TRUSTe Integration

TRUSTe Ads Compliance Manager has long been compatible with major ad serving systems in the industry. To make the deployment experience more seamless for our clients, we’ve continued to push for deeper integrations with our valued partners. Recently, Atlas by Facebook launched a Partner Directory listing TRUSTe under “Verification & Privacy” solutions. TRUSTe is excited to be a part …

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Oct
21

TRUSTe Preference Manager

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By Jannette Cabardo Online Behavioral Advertising is an online activity wherein ad companies collect behavioral data so advertisements can be tailored to consumer preferences. Technologies such as beacons, cookies and tracking pixels are used for such activities. Most companies that are engaged in OBA have opt-out mechanisms where users can say no to the collection …

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Dec
10

Cookie Consent and It’s Relationship with Tag Management Systems (TMS)

hha

TRUSTe’s Cookie Consent solution has been helping global companies comply with the EU Cookie Directive and continues to evolve into the most robust platform that is completed by TRUSTe’s privacy brand. TRUSTe’s Cookie Consent integrates with leading Tag Management Systems (TMS) in order to help companies comply with the “zero-cookie” load requirement, specifically under CNIL’s …

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