Category Archive: OBA

Mar
26

HTML5…I mean, Local…I mean, DOM…I mean, Web Storage!

By Kevin Trilli (@squawkt22) VP Product | TRUSTe As we have moved rather quickly into 2013, the subject of mobile privacy has brought a renewed focus to client-side storage of identifiers and attributes.  Initially, this was driven by the fact that mobile safari with its default-on cookie blocking policy is especially relevant in the huge …

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Sep
30

Technical Analysis of the IOS6 Tracking Identifiers and Privacy System

The new release for IOS6 contains several improvements in the tracking and privacy systems for advertisers and consumers. The release features are definitely just a starting point in what appears to be a long term strategy to embed privacy controls into the platform.  Below is an analysis of what is included within the system along …

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Mar
26

It’s Official: Bye-Bye UDID

This weekend’s news of Apple rejecting apps due to their exposing UDID’s to third parties makes official one of the most anticipated events (and not necessarily positively for everyone) for mobile this year.  This leads to two very big questions: What does this mean to the future of mobile advertising on the IOS platform? Are …

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Feb
22

Mobile Tracking: How it works and why it’s different

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Introduction The principles of tracking in mobile are fundamentally the same as those used in the online world.  Specifically, you want to have an identifier that works across different domains and if that identifier is short lived, you need to be able to tie it to domain specific identifiers that have greater persistence.  There are …

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Feb
22

Top 10 Challenges in Mobile Privacy

Top 10 challenges in Mobile Privacy Every week we hear about a new privacy scandal with a mobile company involved. Google, Apple, Pandora, Carrier IQ, Path and Hipster are only a few examples. So who is next? And why anybody should be next? Why is it so difficult for companies to achieve privacy-by-design on mobile? …

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