Apr
01
By Clay Turk (@clayturk) Product Manager | TRUSTe Let me start by saying I am very excited about the upcoming release of Google Glass, and everything this means for the future of ‘enhanced’ reality (AR was so 2011). I suppose I should caveat this statement and say that my enthusiasm lies not so much …
Mar
26
By Kevin Trilli (@squawkt22) VP Product | TRUSTe As we have moved rather quickly into 2013, the subject of mobile privacy has brought a renewed focus to client-side storage of identifiers and attributes. Initially, this was driven by the fact that mobile safari with its default-on cookie blocking policy is especially relevant in the huge …
Mar
26
This weekend’s news of Apple rejecting apps due to their exposing UDID’s to third parties makes official one of the most anticipated events (and not necessarily positively for everyone) for mobile this year. This leads to two very big questions: What does this mean to the future of mobile advertising on the IOS platform? Are …
Feb
22
Introduction The principles of tracking in mobile are fundamentally the same as those used in the online world. Specifically, you want to have an identifier that works across different domains and if that identifier is short lived, you need to be able to tie it to domain specific identifiers that have greater persistence. There are …
Feb
22
Top 10 challenges in Mobile Privacy Every week we hear about a new privacy scandal with a mobile company involved. Google, Apple, Pandora, Carrier IQ, Path and Hipster are only a few examples. So who is next? And why anybody should be next? Why is it so difficult for companies to achieve privacy-by-design on mobile? …
