Tag Archive: ad choices


Transitioning ‘Ad Choices’ to Mobile Apps

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav TRUSTe is preparing to launch an ad preferences offering for mobile apps, which essentially takes the foundation of our Trusted Ads tracker database and applies it to the mobile ecosystem. Unlike the Trusted Ads offering, which uses an ad tag that displays the ‘ad choices’ notice …

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‘Do Not Track’ Ad Tag Integration

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Browsers traditionally provide basic privacy protections usually focused around cookie management, but newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method of indicating user preferences. Until the industry fully adopts DNT, a temporary solution could be to integrate DNT …

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