Tag Archive: DNT

Oct
23

Do not Track Monitoring

January 1, 2014 is almost here. By that date in order to comply with the newly revised CalOPPA law companies must disclose in their privacy policies how they handle do not track (DNT) signals set in a user’s browser. TRUSTe’s website monitoring service provides a wealth of website tracking analytics and has been extended to …

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Feb
22

Mobile Tracking: How it works and why it’s different

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Introduction The principles of tracking in mobile are fundamentally the same as those used in the online world.  Specifically, you want to have an identifier that works across different domains and if that identifier is short lived, you need to be able to tie it to domain specific identifiers that have greater persistence.  There are …

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Feb
21

‘Do Not Track’ Ad Tag Integration

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Browsers traditionally provide basic privacy protections usually focused around cookie management, but newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method of indicating user preferences. Until the industry fully adopts DNT, a temporary solution could be to integrate DNT …

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Oct
03

Open Standards and Privacy

Privacy is clearly something that affects the whole ecosystem of users on the web. Any implementation of privacy must take into consideration important trade-offs between business models and end user rights to transparency and choice. As such, standards play an important role in any consideration of a privacy system for the web and mobile web. …

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