Tag Archive: do not track

Oct
23

Do not Track Monitoring

January 1, 2014 is almost here. By that date in order to comply with the newly revised CalOPPA law companies must disclose in their privacy policies how they handle do not track (DNT) signals set in a user’s browser. TRUSTe’s website monitoring service provides a wealth of website tracking analytics and has been extended to …

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Oct
11

Do Not Track and Preference Management

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav The current industry standard of providing user preferences around ad-related tracking makes use of a script-based in-ad icon as specified by the DAA which links to a preference management tool. Newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method …

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Feb
21

‘Do Not Track’ Ad Tag Integration

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Browsers traditionally provide basic privacy protections usually focused around cookie management, but newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method of indicating user preferences. Until the industry fully adopts DNT, a temporary solution could be to integrate DNT …

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