Tag Archive: Mobile


Transitioning ‘Ad Choices’ to Mobile Apps

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav TRUSTe is preparing to launch an ad preferences offering for mobile apps, which essentially takes the foundation of our Trusted Ads tracker database and applies it to the mobile ecosystem. Unlike the Trusted Ads offering, which uses an ad tag that displays the ‘ad choices’ notice …

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Mobile Tracking: How it works and why it’s different


Introduction The principles of tracking in mobile are fundamentally the same as those used in the online world.  Specifically, you want to have an identifier that works across different domains and if that identifier is short lived, you need to be able to tie it to domain specific identifiers that have greater persistence.  There are …

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