TRUSTe joined forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 'Powering Trust' Roadshow Series. This first of its kind event was intended to better prepare Marketing and Privacy executives from brands, publishers, and agencies, to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to run their online businesses.
The series kicked off in San Francisco in September with rave reviews from guest speakers and delegates. This was the first in a series of events across the US and Europe in which industry leaders showcased privacy technology solutions, research and best practices for managing data privacy across web, mobile and ads channels. The TRUSTe 'Powering Trust' Roadshow continued onto New York City in early October at the hip and trendy Ace Hotel where the conversations continued.
The last stop for the 2013 'Powering Trust' Roadshow Series was London in mid-October, to further discuss ramifications in the European privacy-tech ecosystem for advertisers, marketers, publishers and privacy professionals. Attendees heard keynote presentations by Forrester Research and the European Interactive Digital Advertising Alliance as well as insights from industry experts from AdTruth, BrightTag, C3 Metrics, Drawbridge, IAB, Nexage, PubMatic, RiskIQ, TRUSTe, and many more.
Topics included cross-device user tracking, ways companies are monetizing advertising, and best practices and recommendations on how to effectively build trust with consumers. A big thank you to all our sponsors, speakers and attendees for coming out and making this series a great success.
Powering TRUST Roadshow Recap Video
2013 Event Details
12:00pm - Registration, Light Lunch & Networking
1:00pm - Welcome Remarks
Speaker: Chris Babel, CEO, TRUSTe
1:15pm - Consumer Research
Speaker: Dave Deasy, VP of Marketing, TRUSTe
1:45pm - Maximizing your Mobile ROI Potential
While mobile phones now outnumber people on the planet, mobile advertising still lags desktop on a relative share basis. New capabilities such as Mobile RTB are quickly changing the landscape and when implemented in conjunction with powerful privacy management tools can lead to increased ROI while protecting your brand.
Moderator: Rich Qiu, VP of Business Development, TRUSTe
Speakers: James Lamberti, GM/VP, AdTruth
Eric Puterbaugh, Fiksu
Kevin McGowan, Senior Director of Product Management, Nexage
David Petersen, CEO, Sense Networks
Chi-Chao Chang, President of Products and Technology, xAd
2:30pm - Cross Device Advertising, Tracking, and Privacy Management
As consumers increasingly integrate mobile, tablet, and desktop devices into their lives, businesses need innovative solutions to enable cross-device tracking and advertising - while ensuring they can address data privacy challenges.
Moderator: Paran Johar, CEO & Founder, Mobile Media Summit and Mobile Media Upfront
Speakers: Heather Menery, Director of Mobile Sales, PubMatic
Eric Rosenblum, COO, Drawbridge
Kevin Trilli, VP of Product, TRUSTe
Alex Linde, VP Digital Monetization, Weather Channel
3:30pm - Keynote
Speaker: Marcus Morissette, Privacy Counsel & Marketplaces Global Privacy Leader, eBay
4:15pm - Monitoring Your Ads, Apps, and Websites - What you don't know can hurt you!
As businesses evolve to provide more personalized experiences and increase their ROI, they are relying on third party vendors for everything from selling / placing ads to marketing their apps. There is often a lack of visibility into vendor behavior - increasing brand risk and reducing bottom line. Having clear insight into vendor behavior and the ability to manage vendors across all ads, apps, and websites is a critical business need that businesses need to plan for.
Moderator: Tim Peterson, AdAge
Speakers: Jeff Greenfield, Co-Founder, COO, C3 Metrics
Blane Sims, Head of Products, BrightTag
Joe Diamond, Head of Product Management & Marketing, RiskIQ
Dave Deasy, VP of Marketing, TRUSTe
5:00pm - Cocktails & Networking
6:00pm - Program Ends