TRUSTe Data Privacy Certification makes it easier to identify
trustworthy Google Apps Marketplace apps
As an IT buyer, you should consider applications for your business that have been certified by the leader in online privacy since 1997. TRUSTe is known worldwide for having robust privacy standards that are aligned with national and international privacy policy standards and frameworks.
TRUSTe certification signals that an app complies with TRUSTe's program standards which are based upon regulatory and industry guidelines around data handling and privacy. TRUSTe requires certified apps to securely transmit data using HTTPS, access only the customer data needed to provide the service, protect data from unauthorized access or disclosure, and provide an opt-out from marketing email communications.
A TRUSTe certification means TRUSTe has reviewed the data collection, use, and management practices of the app and has verified these practices meet TRUSTe's program standards. TRUSTe's program standards are based upon a combination of privacy frameworks such as the US-EU Safe Harbor, regulatory guidelines such as the Fair Information Practice Principles, industry standards and reports such as the National Institute of Standards and Technology privacy and security report, and client and expert review.
TRUSTe Certified Application
To make it easy to identify a TRUSTe-certified Marketplace app, just look for the TRUSTe icon next to the product description in the "Browse App by Category" page.
TRUSTe Privacy Policy Review Path
The following illustration demonstrates the process a user would take in validating the certification of a Marketplace App and proceeding to review the privacy policy for the Marketplace App.
In addition, you can go to the individual Marketplace app listings page, click on the TRUSTe seal and then the name of the program (App privacy) to access the privacy standards the Marketplace app has been certified to.
TRUSTe Privacy Policy
Also, you can get an easy-to-read, consistent way to view the Marketplace apps' data management practices via a TRUSTe-hosted privacy policy.
TRUSTe Dispute Resolution
Finally, if you ever have questions regarding a Marketplace apps' data privacy, you can take advantage of TRUSTe's privacy dispute resolution services at no charge. To access the privacy dispute resolution services, just click on the TRUSTe seal and look for the "File a Complaint" button.
Please note that TRUSTe data privacy certification is just one of many criteria a business should consider before buying a Marketplace app.