Boost Confidence and Sales:

Frequently Asked Questions

Why do I need a privacy policy on my site?
Your privacy policy tells customers how you will collect and process their personal information. The policy can increase consumer trust in your site’s integrity and compels customers to complete more transactions, including submitting their personal information for newsletters or their credit card information for sales.

Also, you’re required to include a privacy policy if you plan on registering customers from California on your site (in accordance with the California Online Privacy Protection Act), or if you use or plan to use Google’s AdSense.

Why should I get a TRUSTe Privacy Policy?
Because TRUSTe helps Yola customers build customized, accurate privacy policies, which is imperative since your privacy policy is a contract between your Web site and its users. TRUSTe is the leading online privacy brand, and we certify the privacy standards of companies like Apple, Microsoft, Yahoo, and the NFL.

Why is TRUSTe making me this offer?
This is an exclusive offer for Yola customers. You qualify because you use Yola’s platform and services, which have been certified by TRUSTe.

How can a TRUSTe-branded Privacy Policy and logo help me boost conversions?
TRUSTe is one of the Internet’s most well recognized and trusted brands. Online consumers see our seals and logos on sites such as Apple, Pepsi, Yahoo, Monster and more, and they feel safer doing business on web sites that are associated with TRUSTe. Here are some examples:

• Audible.com boosted their average order value by 22% with the TRUSTe Web Privacy Seal present on their purchase pages
• Cheapflights.co.uk increased their monthly site registrations by 26% after displaying the TRUSTe Email Privacy Seal on their newsletter subscription pages
• eLoan increased their application conversions by 3-5% with the TRUSTe Web Privacy Seal present on their auto refinance loan application pages

How much does it cost?
You can get started today at a special half-off introductory price of $14.95 per year.

What do I get for that price?
You get an annual service that includes a hosted, TRUSTe-branded privacy policy that boosts customer confidence and conversions for one domain. You’ll also be able to update your privacy policy any time throughout the year as your business needs require while remaining compliant with industry standards.

How does it work?
TRUSTe guides you automatically through the steps needed to both create your privacy policy and display the accompanying logo.

Can I change my TRUSTe Privacy Policy?
Yes. You can update your privacy policy easily to reflect changes in your business and your data policies.

What is the refund policy?
At this time, you have signed up for an annual service offering and there is no refund option. However, you can cancel future subscriptions in the “Manage my Account” page in TRUSTe’s portal.

Feedback?
Contact TRUSTe.