Notes:
  1. This Privacy Index is based on an analysis of the privacy policies of the top 100 U.S. websites as ranked by Alexa in September 2011
  2. "Privacy Online: A Report To Congress". The Federal Trade Commission. June 1998. pg. iii. http://www.ftc.gov/reports/privacy3/priv-23a.pdf
  3. Calculated using the the Flesch-Kincaid Grade Level Readability Formula
  4. "What is Health Literacy?". National Patient Safety Foundation. http://www.npsf.org/pchc/health-literacy.php
  5. Calculated at 250 wpm reading comprehension. See: "How to Improve Your Reading Speed". eHow. 10/23/2011. http://www.ehow.com/how_5090532_improve-reading-speed.html


Follow Us

About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.