TRUSTe Privacy Index: 2011 Website Edition

This Privacy Index is based on an analysis of the privacy policies of the top 100 U.S. websites as ranked by Alexa in September 2011
"Privacy Online: A Report To Congress". The Federal Trade Commission. June 1998. pg. iii. http://www.ftc.gov/reports/privacy3/priv-23a.pdf
Calculated using the the Flesch-Kincaid Grade Level Readability Formula
"What is Health Literacy?". National Patient Safety Foundation. http://www.npsf.org/pchc/health-literacy.php
Calculated at 250 wpm reading comprehension. See: "How to Improve Your Reading Speed". eHow. 10/23/2011. http://www.ehow.com/how_5090532_improve-reading-speed.html