TRUSTe Program Requirements


Truste's Privacy Programs provide cutting-edge consumer protections and establish leading privacy standards. Each certification program has unique Program Requirements tailored to the platform (like mobile apps) and/or applicable regulatory frameworks (like COPPA). Our Program Requirements are the standard against which we evaluate and certify a company's online privacy practices and these requirements embody our mission to promote transparency, accountability and choice in the collection and use of personal information.  Certified companies that display our privacy seal demonstrate compliance with our Program Requirements and their commitment to privacy protection, instilling confidence and trust in users of their products and services. 

TRUSTe’s Program Requirements incorporate principles from privacy frameworks established by APEC, the OECD, and the FTC and also reflect input from consumers, clients, advocates and regulators.  Privacy, like technology,  continually evolves and we closely monitor privacy developments in the public and private sector and amend our Program Requirements as needed. We work hand-in-hand with our clients to implement new Program Requirements, ensuring that they can confidently deploy state-of-the-art products and services while maintaining strong privacy protections.

Use the table below to navigate and access our Program Requirements by certification program. 

Program Requirements Table

    TRUSTe Certification Program     


    Program Requirements    


     Privacy Certification


           TRUSTed Websites* 


           TRUSTed Apps/TRUSTed Websites* 


     TRUSTed Cloud


     TRUSTed Data


     TRUSTed Download 


     Children's Privacy


     TRUSTed Smart Grid




*These certification are modules to TRUSTe's Privacy Certification Program Requirements for clients who seek certification for specific online data collection practices.

TRUSTe Products

TRUSTed Websites
For eCommerce and content websites

Children's Privacy
For websites who market to children

Mobile Privacy
Certify your mobile apps and websites

Ad privacy compliance just got easier

TRUSTed Downloads
Certify your downloads to be safe

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.