TRUSTe Program Requirements

Background


TRUSTe’s Truste Privacy Programs provide cutting-edge consumer protections and establish leading privacy standards. Each certification program has unique Program Requirements tailored to the platform (like mobile apps) and/or applicable regulatory frameworks (like COPPA). Our Program Requirements are the standard against which we evaluate and certify a company's online privacy practices and these requirements embody our mission to promote transparency, accountability and choice in the collection and use of personal information.  Certified companies that display our privacy seal demonstrate compliance with our Program Requirements and their commitment to privacy protection, instilling confidence and trust in users of their products and services. 

TRUSTe’s Program Requirements incorporate principles from privacy frameworks established by APEC, the OECD, and the FTC and also reflect input from consumers, clients, advocates and regulators.  Privacy, like technology,  continually evolves and we closely monitor privacy developments in the public and private sector and amend our Program Requirements as needed. We work hand-in-hand with our clients to implement new Program Requirements, ensuring that they can confidently deploy state-of-the-art products and services while maintaining strong privacy protections.

Use the table below to navigate and access our Program Requirements by certification program. 

Program Requirements Table


    TRUSTe Certification Program     

  

    Program Requirements    

  

     Privacy Certification

   View

           TRUSTed Websites* 

   View

           TRUSTed Apps/TRUSTed Websites* 

   View

     TRUSTed Cloud

   View

     TRUSTed Data

   View

     TRUSTed Download 

   View

     Children's Privacy

   View

     TRUSTed Smart Grid

   View

     APEC

   View


*These certification are modules to TRUSTe's Privacy Certification Program Requirements for clients who seek certification for specific online data collection practices.

TRUSTe Products

TRUSTed Websites
For eCommerce and content websites

Children's Privacy
For websites who market to children

Mobile Privacy
Certify your mobile apps and websites

TRUSTed Ads
Ad privacy compliance just got easier

TRUSTed Downloads
Certify your downloads to be safe


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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.