Privacy Program Requirements


Background

Truste’s Privacy Programs provide cutting-edge consumer protections and establish leading privacy standards. Each certification program has unique Program Requirements tailored to the platform (like mobile apps) and/or applicable regulatory frameworks (like COPPA). Our Program Requirements are the standard against which we evaluate and certify a company’s online privacy practices and these requirements embody our mission to promote transparency, accountability and choice in the collection and use of personal information.  Certified companies that display our privacy seal demonstrate compliance with our Program Requirements and their commitment to privacy protection, instilling confidence and trust in users of their products and services. 

TRUSTe’s Program Requirements incorporate principles from privacy frameworks established by APEC, the OECD, and the FTC and also reflect input from consumers, clients, advocates and regulators.  Privacy, like technology,  continually evolves and we closely monitor privacy developments in the public and private sector and amend our Program Requirements as needed. We work hand-in-hand with our clients to implement new Program Requirements, ensuring that they can confidently deploy state-of-the-art products and services while maintaining strong privacy protections.

Use the table below to navigate and access our Program Requirements by certification program. 

Program Requirements Table

TRUSTe Certification Program

Program Requirements

TRUSTed Websites

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  TRUSTed Websites*

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  TRUSTed Apps/TRUSTed Websites*

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TRUSTed Cloud

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TRUSTed Data

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TRUSTed Downloads

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TRUSTed Smart Grid

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COPPA

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APEC**

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*These certifications are module options for clients who seek certification for specific online data collection practices.

**TRUSTe’s APEC accountability agent participation documents are available for review on the APEC CBPR system website or by downloading the following: