TRUSTe Program Requirements

Background


TRUSTe’s privacy certification programs provide cutting-edge consumer protections and establish leading privacy standards. Each certification program has unique Program Requirements tailored to the platform (like mobile apps) and/or applicable regulatory frameworks (like COPPA). Our Program Requirements are the standard against which we evaluate and certify a company's online privacy practices and these requirements embody our mission, Truth in Privacy, to promote transparency, accountability and choice in the collection and use of personal information.  Certified companies that display our privacy seal demonstrate compliance with our Program Requirements and their commitment to privacy protection, instilling confidence and trust in users of their products and services. 

TRUSTe’s Program Requirements incorporate principles from privacy frameworks established by APEC, the OECD, and the FTC and also reflect input from consumers, clients, advocates and regulators.  Privacy, like technology,  continually evolves and we closely monitor privacy developments in the public and private sector and amend our Program Requirements as needed. We work hand-in-hand with our clients to implement new Program Requirements, ensuring that they can confidently deploy state-of-the-art products and services while maintaining strong privacy protections.

Use the table below to navigate and access our Program Requirements by certification program. 

Program Requirements Table


    TRUSTe Certification Program     

  

    Program Requirements    

  

     Privacy Certification

   View

           Website Privacy* 

   View

           Mobile App/Website Privacy* 

   View

           Email Privacy* 

   View

           EU Safe Harbor*

   View

     TRUSTed Cloud

   View

     TRUSTed Data Collection

   View

     TRUSTed Download 

   View

     Children's Privacy

   View


*These certification are modules to TRUSTe's Privacy Certification Program Requirements for clients who seek certification for specific online data collection practices.

TRUSTe Products

Website Privacy
For eCommerce and content websites

EU Safe Harbor
Global reach with EU Safe Harbor

Children's Privacy
For websites who market to children

Mobile Privacy
Certify your mobile apps and websites

Email Privacy
Achieve email privacy certification

TRUSTed Ads
Ad privacy compliance just got easier

TRUSTed Downloads
Certify your downloads to be safe


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Awards And Press

Google, Yahoo and TRUSTe Advance Self-Reg Plans | ClickZ TRUSTed Notices Show TRUSTe’s Consumer-Friendly Side Privacy Policies Are Dead, Privacy Watchdog Says TRUSTe targets clouds, geotagging, mobile apps - San Francisco Business Times Most Mobile Apps Lack Privacy Policies: Study | News & Opinion  | PCMag.com Google Brings TRUSTe Certification To Apps Marketplace - Security - Privacy - Informationweek TRUSTe Wins Online Trust Leadership Award! » TRUSTe Blog