Keeping Email Private and Safe

Displaying TRUSTe's well-recognized privacy seals on emails and associated web pages has been proven to boost subscription and email response rates.

How can email privacy certification by TRUSTe accelerate your email campaign?

A Web site seal backed by a trusted endorsement brand lets visitors know they can trust you with their email address. With requirements that not only exceed CAN-SPAM, but embody best practices for email such as clear notice, affirmative permission and trusted unsubscribe, any company should be proud to display this seal. Your email list benefits from increased trust and help you rise above the distrust and email overload experienced by a majority of internet users.

Accurate privacy statement for your business

We Verify Your Compliance
Achieve privacy and email compliance with standards that exceed federal CAN-SPAM requirements and email privacy laws.

Accurate privacy statement for your business

We Help Brands Your Company and Website as Safe
Display TRUSTe privacy seals at the point of email collection. 

Accurate privacy statement for your business

We Help You Resolve Disputes
Offer customers and prospects free privacy dispute resolution services by TRUSTe.

Accurate privacy statement for your business

We Help Your Company Build Trust
Build customer and prospect confidence by displaying TRUSTe privacy seals on promotional emails. 


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Email remains one of the most effective vehicles for businesses to communicate with customers and prospects.

Building quality email subscriptions is difficult enough without additional challenges presented by rising spam and phishing attacks. Unscrupulous fraudsters and fly-by-night spammers make email less effective for legitimate marketers. Even opt-in and double opt-in email newsletter publishers are struggling to distinguish their good email policies.

On average, more than 88% of adults use email according to a 2010 survey by the Pew Internet & American Life Project and email continues to be the most common activity performed by US adults despite the growth in chat and social networking. Spam and phishing emails continue to make users less trusting of email and can reduce their overall use of email. However, even with its problems, email remains the most effective vehicle for businesses to market and communicate with customers and prospects.


Get Started
Find Out More About the TRUSTe Email Privacy Certification
» Contact a TRUSTe representative today
» Download the program brief
» View Program Requirements

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Program Brief

Email Privacy Program

Learn how TRUSTe's email privacy policy services can help you protect consumers’ email privacy.
Download the brief

Case Study

CheapFlights

Increased conversions by 9%.
Read the case study »


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Awards And Press

Google, Yahoo and TRUSTe Advance Self-Reg Plans | ClickZ TRUSTed Notices Show TRUSTe’s Consumer-Friendly Side Privacy Policies Are Dead, Privacy Watchdog Says TRUSTe targets clouds, geotagging, mobile apps - San Francisco Business Times Most Mobile Apps Lack Privacy Policies: Study | News & Opinion  | PCMag.com Google Brings TRUSTe Certification To Apps Marketplace - Security - Privacy - Informationweek TRUSTe Wins Online Trust Leadership Award! » TRUSTe Blog