TRUSTe TRUSTed Ads, Online Behavioral Advertising Privacy

Building Advertising Trust Builds Business

Advertisers, publishers, agencies, and solution providers use TRUSTed Ads to achieve reliable, scalable, and cost-effective compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising, Federal Trade Commission guidelines, and emerging international standards.

For Advertisers:
Using a simple ad tag, TRUSTed Ads can seamlessly provide consumers with privacy notice and choice within your ads.

For Publishers:
With a simple HTML insert publishers can embed TRUSTed Ads on any page to provide consumers with advertising privacy notice and choice.

	Largest DAA Compliance Footprint We serve over 10 billion impressions a month and work with top brands, DSPs, networks, publishers and aggregators.		An Unrivaled Consumer Privacy Brand Over the past decade TRUSTe has worked with thousands of companies to self-regulate privacy and has developed an unrivaled consumer brand - 82 percent of consumers trust our privacy seal when they see it online.
	Recognized Leadership Role TRUSTe is the only OBA compliance provider recognized in the FTC's seminal 2010 privacy report and the only provider with over a decade of experience in federal privacy regulation.		Battle-Tested, Scalable Technology The TRUSTe platform is highly scalable and has been proven in every ad environment. We're constantly innovating so we can continue to provide the most advanced, reliable technology to our clients.
	Most Flexible, Customizable Solution We recognize one size does not fit all and we'll work with you on messaging, UI, and branding to develop an OBA compliance solution for your company.		Only Provider With Browser Protection We work with major browser providers to ensure our clients aren't unfairly blocked by Do Not Track implementations. Most recently, Microsoft named TRUSTe an approved provider of Tracking Protection Lists for Internet Explorer 9.