"We believe that the Trusted Download seal helps reinforce our brand and makes people confident to download and install our toolbars." --Daniel Fries, VP Sales & Business Development, MIVA Direct, Inc.
Stand by your downloadable software
TRUSTe has partnered with major online consumer portals and other industry leaders to develop safe download standards and a certification program for downloadable consumer desktop applications.
We at TRUSTe designed the Trusted Download Program (TDP) to:
- Empower consumers to make informed decisions about the software they download
- Establish industry-leading standards for developers who create the applications
- Protect the valued brands of online advertisers by informing them about whether or not certain applications are trustworthy
How can the Trusted Download Program work for you?
Guidance for downloadable software developers on responsible behavior |
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A “whitelist” of certified applications that serves as a reference tool to distinguish responsible software applications |
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A Trusted Download Seal to display at the point of download so that consumers recognize your applications as responsible |
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Provides dispute resolution of consumer complaints about online data collection
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TDP certification combines strict standards, thorough review, ongoing monitoring, enforcement mechanisms and powerful market incentives to ensure secure downloads. TDP-certified companies provide consumers with explicit disclosures and control mechanisms, easy uninstall, and respect for their personal information. Read the
TDP program requirements.