What Does TRUSTe Certification Mean to Consumers?
The TRUSTe seal is a signal to consumers that a Web site is safeguarding your personal information and values your online privacy.
Read the privacy policy of any Web site you visit. If you see a TRUSTe seal on that policy, you can be confident that Web site is transparent about its privacy practices and respects your online privacy. And if you have a privacy concern with any site that displays our privacy seal, TRUSTe will help you resolve them promptly.
TRUSTe certifies companies in multiple programs and solutions to meet your privacy expectations. Learn about TRUSTe programs and solutions and what they mean to you.
Web Privacy
Identifies companies that adhere to TRUSTe’s strict online privacy principles which protects the privacy of your personal information. We back up the integrity of our seal programs with our online Watchdog Dispute Resolution program, which lets users hold TRUSTe clients accountable. Read the program requirements here.
EU Safe Harbor
Certifies companies to be in compliance with the European Union Directive on Data Protection specifically the Safe Harbor framework which ensures European citizens that their privacy is protected. Read the program requirements here.
TRUSTed Email
Reinforces companies’ commitments to good email practices by certifying email disclosures, reputation, and unsubscribe policies. Read the program requirements here.
Children’s Privacy
Certifies that companies are compliant with the COPPA Rule – letting parents know that kids’ (under age 13) information is safe. Read the program requirements here.
Trusted Downloads
Provides market incentives for adware and other software companies to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download. Read the program requirements here.
Online Behavioral Advertising
Provides users with information and choice regarding the delivery of ads based on their interests. This program follows the guidelines from the Federal Trade Commission (FTC) for the presence of interest-based advertisements. Learn more here.
Service Provider Certification (Trusted Cloud)
Protects the privacy of personal information collected through sites of companies that sell a service to another business or user. These companies are certified for compliance against TRUSTe’s privacy principles. Learn more here.
Mobile Web Certification
Identifies companies that adhere to TRUSTe’s privacy standards for mobile website which protects the privacy of your personal information. Learn more here.
Mobile App Certification
Identifies companies that adhere to TRUSTe’s privacy standards for mobile applications which protects the privacy of your personal information. Learn more here.
Dispute Resolution
Provides companies that do business with European citizens and certified against the Dept. of Commerce’s EU Safe Harbor framework with TRUSTe’s Watchdog Dispute Resolution process. Dispute Resolution allows you to report violations of posted privacy statements and specific online privacy issues that pertain to TRUSTe clients Web sites. TRUSTe investigates all eligible complaints and mediates solutions between users and Web sites.