Accountability agent for the Asia-Pacific Economic Cooperation

Privacy Safe Ads with our DAA / EDAA Approved OBA Compliance Solution

Desktop, Mobile, and Tablet Platforms
In Ad, Mobile App, and Publisher Site Options

As part of our global Data Privacy Management Platform, TRUSTed Ads is a comprehensive solution that overcomes technology hurdles addressing consumer privacy opt-outs that can accommodate any platform, device, real-time bidding (RTB) technology, or cookie/non-cookie environments. More than just an opt-out solution by allowing consumers the ability to select specific advertising interests, TRUSTed Ads supports the largest ad networks across desktop and mobile. Whether you are an advertiser/ad network running OBA ads, or a publisher allowing data collection for OBA purposes on your website, TRUSTed Ads is your comprehensive solution.

How It Works

  • In Ad (Desktop and Mobile)
  • Publisher (Desktop and Mobile)
  • Consumer App (Mobile)

How do I start?
Contact TRUSTe (for mobile only, contact


  • Ensure OBA compliance with the leading advertising privacy solution approved by global self-regulatory bodies (DAA, EDAA, DAAC) for desktop and mobile
  • Reach audiences across all devices regardless of platform or cookie/non-cookie environments for both demand and supply sides, within In–Ad experiences or a Consumer App
  • Provide advertisers with valuable consumer interests in order to deliver privacy-safe, relevant ads to specific audiences
  • Provide brand protection by eliminating privacy risks through clear notice and choice

What Sets Us Apart

The Leading Self-Regulatory Global Compliance Solution

The Leading Self-Regulatory Global Compliance Solution:
An approved AdChoices icon provider for both the DAA and DAAC, as well as the first approved provider to provide both certification and OBA Icon serving by the EDAA.

More Than Compliance

More Than Compliance:
With additional features like TRUSTed Interests, allow consumers to choose which type of ads they would like to receive.

Proven Scalability

Proven Scalability:
Serves billions of daily impressions worldwide, as well as collecting millions of consumer preferences, all backed by a dedicated expert Ad Ops team and simple integration.

Extensive Industry Relationships

Extensive Industry Relationships:
Largest market footprint including the top ad networks across desktop and mobile.

Brand Power

Brand Power:
#1 globally recognized, 15 year old privacy brand representing more than 5,000 clients.

TRUSTe Data Privacy Management Platform

TRUSTed Ads is available individually or as part of our Data Privacy Management (DPM) platform.

Comprehensive solution including Privacy Assessments and Certifications, Monitoring Tools and Compliance Controls.

Manage privacy globally across all your online channels - web, cloud, apps, ads.

Powered by a robust cloud-based technology infrastructure and TRUSTe privacy experts.

Enables businesses to protect their brand, build trust, and maintain compliance.

For more information, visit TRUSTe Data Privacy Management Platform.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.