TRUSTed Ads

TRUSTed Ads is a comprehensive technology solution that overcomes the challenges of addressing consumer privacy opt-outs across any platform, device, real-time bidding (RTB) technology, or cookie/non-cookie environment. TRUSTed Ads easy to install and in use by many of the largest brands, publishers, and ad platforms worldwide in both desktop and mobile environments. Whether you are an advertiser/ad network running OBA ads, or a publisher allowing data collection for OBA purposes on your website, TRUSTed Ads is your one-stop solution.

How It Works - Consumer Experience

  • In Ad (Desktop and Mobile)
  • On Site (Desktop and Mobile)
  • TRUSTe App (Mobile)



TRUSTed Interests

TRUSTed Interests extends TRUSTed Ads and puts consumers in control of their digital experience by providing an easy way to tell advertisers the types of ads they want to see. TRUSTed Interests creates a better ad experience and benefits the entire advertising ecosystem through the delivery of privacy-safe, relevant ads. Most important, this solution works for all ad inventory across mobile and desktop devices.

How it works (Consumer Experience)

1. Click on the Ad Choices icon on any desktop or mobile device or download the TRUSTe App
2. Update and Share Your Advertising Interests
  • Mobile
  • Desktop
  • Tablet



EDAA Privacy Certification

TRUSTe is also an authorized EDAA Trust Seal Certification provider. For more information, visit EDAA Certification



Benefits

  • Ensure OBA compliance with the leading advertising privacy solution approved by global self-regulatory bodies (DAA, EDAA, DAAC) for desktop and mobile
  • Reach audiences across all devices regardless of platform or cookie/non-cookie environments
  • Provide advertisers with valuable consumer interests in order to deliver privacy-safe, relevant ads
  • Provide brand protection by eliminating privacy risks through clear notice and choice
  • Allow consumers to personalize their digital advertising experience by letting them choose ads tailored to their interests, either through In–Ad or an App



What Sets Us Apart

The Leading Self-Regulatory Global Compliance Solution

The Leading Self-Regulatory Global Compliance Solution:
An approved AdChoices icon provider for the DAA, EDAA, and DAAC - as well as EDAA privacy certifications.

More Than Compliance

More Than Compliance:
TRUSTed Interests enables consumers to share information about the type of ads they would like to receive.

Proven Scalability

Proven Scalability:
Serving billions of daily impressions worldwide, as well as collecting millions of consumer preferences, all backed by a dedicated expert Ad Ops team and simple integration.

Extensive Industry Relationships

Extensive Industry Relationships:
Largest market footprint including the top ad networks and platforms across desktop and mobile.

Brand Power

Brand Power:
#1 globally recognized privacy brand powering trust for over 5,000 companies worldwide.


TRUSTe Data Privacy Management Platform

TRUSTed Ads: DAA / EDAA Compliance + Interests is available as a module within our Data Privacy Management (DPM) Platform or can be delivered to you through our DPM Services team.

The Data Privacy Management Platform is the comprehensive, cloud-based technology infrastructure with a comprehensive set of privacy management capabilities.

The DPM Platform is a collaborative and cost-effective resource for managing brand protection, building trust, and maintaining compliance.

For more information, visit TRUSTe Data Privacy Management Platform.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.

How to Comply with the DAA Mobile Principles for Cross-App Data Collection
Register to Download »

Giving Consumers Transparency, Notice and Choice in the EU
Register to Download »

Millennial Media Case Study
Download Now »

Introducing TRUSTed Interests
Watch the Video »

TRUSTe Consumer Interests Privacy Index (Infographic) - Advertising Edition
View Now »



Follow Us

About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.