Online Behavioral Advertising Privacy. TRUSTed Ads EU from TRUSTe

Building Advertising Trust Builds Business

Advertisers, publishers, agencies, and solution providers use TRUSTed Ads to achieve reliable, scalable, and cost-effective compliance with the Internet Advertising Bureau (IAB) EU's Self Regulatory Good Practice Principles for online behavioral advertising.

Using a simple ad tag, TRUSTed Ads can seamlessly provide consumers with privacy notice and choice within your ads.

Consumers that follow the link to "Set Your Ad Preferences", can opt out of behaviorally targeted advertising through the TRUSTe-powered or IAB-powered Preference Manager.

	Leading AdChoices Provider We already serve over 20 billion impressions a month and work with top brands, DSPs, networks, publishers and aggregators.		An Unrivaled Consumer Privacy Brand Consumers trust the "Powered by TRUSTe" self- regulatory compliance solution by a factor of ten vs. other providers.
	Most Flexible, Customizable Solution We recognize one size does not fit all and we'll work with you on messaging, UI, and branding to develop an OBA compliance solution for your company.		Battle-Tested, Scalable Technology The TRUSTe platform is highly scalable and has been proven in every ad environment. We're constantly innovating so we can continue to provide the most advanced, reliable technology to our clients.