Not only are devices rapidly increasing, but so too are trust concerns and compliance requirements as nearly 8 out of 10 consumers will not download an app they don’t trust. Strong data privacy practices are required to ensure that you are safely collecting and using customer data while building trust and protecting your brand.

TRUSTed Apps Privacy Certification helps ensure that your apps are trusted by customers and address data privacy legal and regulatory requirements. We’ll help you identify your app privacy practices using a combination of proprietary scanning technology and review by TRUSTe’s privacy analysts. You’ll get an in-depth analysis of data collection and transmission, and insight into if personally Identifiable Information (PII) is collected, encrypted, and/or transmitted by 3rd parties (data collection, external app calls, permissions, and partner SDKs).

TRUSTed Apps Privacy Certification is based on TRUSTe’s Privacy Program Requirements, which are consistent with regulatory frameworks, recommendations, and policies such as the California Online Privacy Protection Act (CalOPPA) and the California Attorney General’s Privacy on the Go Recommendations for the Mobile Ecosystem.

TRUSTed Apps helps you:

  • Drive app downloads and engagement by building trust with users, clients, business partners, and regulators by demonstrating your commitment to protecting customer data
  • Provide ongoing monitoring that identifies different types of data collection, sharing, and transmissions to 3rd parties
  • Protect your brand from negative media coverage due to privacy issues
  • Maximize Resources - Save time and expense associated with hiring additional legal and operations resources to assess and manage your privacy practices
  • Improve Compliance - Reduce the legal risks associated with meeting complex data privacy management requirements



Key Features

TRUSTed App Privacy Certifications follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.

Data Collection & Discovery

TRUSTed App privacy certifications begin with a review of your data privacy practices for collection, storage and transfer of personal information. We work with you to identify what data you collect, how you use it, who you share it with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. We also review your stated privacy practices and policies. The TRUSTe team uses a combination of methodologies including a manual evaluation of your privacy practices by our team of privacy analysts, company interviews and on-site engagements, and digital property scanning tools.

Digital Property Scanning Tools

TRUSTe will apply our scanning technology to your mobile apps, providing comprehensive insight into the data collection activities happening throughout your apps. The scan will uncover what could take several hours to accomplish manually with internal resources.

Privacy Findings Report & Gap Analysis

We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTed App Privacy Program Requirements along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. TRUSTe Privacy Program Requirements are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.

Privacy Statement Validation

We validate that your new mobile-optimized privacy statement accurately reflects your privacy practices and is consistent with our Privacy Program Requirements.

Certified Privacy Seal

Once we validate that you've implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTe Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your privacy statement as well as in other prominent places like your app download page, or website home page and site footer to demonstrate your commitment to privacy. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification that your app certification is current and valid.

Letter of Attestation

Once certification is complete, you can request a letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe’s privacy program requirements. This attestation can be shared with your business partners as part of RFPs and other process reviews, providing competitive differentiation.

Privacy Dispute Resolution Service

TRUSTe also offers a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the US-EU Safe Harbor Framework.

Ongoing Privacy Guidance

TRUSTed Apps also provides you with access to ongoing privacy guidance as it relates to your TRUSTe certification, including new regulations, product plans, geographic expansion, and acquisitions. You’ll get access to TRUSTe Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.


TRUSTe Data Privacy Management Services

TRUSTed Apps Privacy Certification is part of our Data Privacy Management (DPM) Service solutions which include assessments and a wide range of certifications. DPM Services are managed by a team of TRUSTe privacy experts who combine 15+ years of expertise, a proven methodology and the power of our industry leading DPM platform to deliver solutions to you.

TRUSTe Data Privacy Management Platform

The DPM Platform is our comprehensive, SaaS-based technology solution which is available stand-alone and also used by TRUSTe to deliver our DPM Services.

For more information, visit TRUSTe Data Privacy Management Platform.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.

The TRUSTe DPM Platform
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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.