Not only are devices rapidly increasing, but so too are trust concerns and compliance requirements as nearly 8 out of 10 consumers will not download an app they don’t trust. Strong data privacy practices are required to ensure that you are safely collecting and using customer data while building trust and protecting your brand.
TRUSTed Apps Privacy Certification helps ensure that your apps are trusted by customers and address data privacy legal and regulatory requirements. We’ll help you identify your app privacy practices using a combination of proprietary scanning technology and review by TRUSTe’s privacy analysts. You’ll get an in-depth analysis of data collection and transmission, and insight into if personally Identifiable Information (PII) is collected, encrypted, and/or transmitted by 3rd parties (data collection, external app calls, permissions, and partner SDKs).
TRUSTed Apps Privacy Certification is based on TRUSTe’s Privacy Program Requirements, which are consistent with regulatory frameworks, recommendations, and policies such as the California Online Privacy Protection Act (CalOPPA) and the California Attorney General’s Privacy on the Go Recommendations for the Mobile Ecosystem.
TRUSTed Apps helps you:
- Drive app downloads and engagement by building trust with users, clients, business partners, and regulators by demonstrating your commitment to protecting customer data
- Provide ongoing monitoring that identifies different types of data collection, sharing, and transmissions to 3rd parties
- Protect your brand from negative media coverage due to privacy issues
- Maximize Resources - Save time and expense associated with hiring additional legal and operations resources to assess and manage your privacy practices
- Improve Compliance - Reduce the legal risks associated with meeting complex data privacy management requirements
TRUSTed App Privacy Certifications follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.
TRUSTed App privacy certifications begin with a review of your data privacy practices for collection, storage and transfer of personal information. We work with you to identify what data you collect, how you use it, who you share it with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. We also review your stated privacy practices and policies. The TRUSTe team uses a combination of methodologies including a manual evaluation of your privacy practices by our team of privacy analysts, company interviews and on-site engagements, and digital property scanning tools.
Digital Property Scanning Tools
TRUSTe will apply our scanning technology to your mobile apps, providing comprehensive insight into the data collection activities happening throughout your apps. The scan will uncover what could take several hours to accomplish manually with internal resources.
We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTed App Privacy Program Requirements along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. TRUSTe Privacy Program Requirements are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.
We validate that your new mobile-optimized privacy statement accurately reflects your privacy practices and is consistent with our Privacy Program Requirements.
Once we validate that you've implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTe Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your privacy statement as well as in other prominent places like your app download page, or website home page and site footer to demonstrate your commitment to privacy. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification that your app certification is current and valid.
Once certification is complete, you can request a letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe’s privacy program requirements. This attestation can be shared with your business partners as part of RFPs and other process reviews, providing competitive differentiation.
TRUSTe also offers a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the US-EU Safe Harbor Framework.
The Data Tracker Scanning technology used in your initial certification is used periodically to help you monitor the ongoing privacy risk for your certified apps. The automated service can also include validation checks to alert you when something unexpected appears or if when needed content or functionality are not found.
TRUSTed Apps also provides you with access to ongoing privacy guidance as it relates to your TRUSTe certification, including new regulations, product plans, geographic expansion, and acquisitions. You’ll get access to TRUSTe Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.
TRUSTed Apps is available individually or as part of our Data Privacy Management (DPM) platform.
Comprehensive solution including Privacy Assessments and Certifications, Monitoring Tools and Compliance Controls.
Manage privacy globally across all your online channels - web, cloud, apps, ads.
Powered by a robust cloud-based technology infrastructure and TRUSTe privacy experts.
Enables businesses to protect their brand, build trust, and maintain compliance.
For more information, visit TRUSTe Data Privacy Management Platform.