By the end of 2013, the number of mobile-connected devices was expected to exceed the number of people on earth. Not only are devices rapidly increasing, but so too are trust concerns and compliance requirements as nearly 8 out of 10 consumers will not download an app they don’t trust. Strong data privacy practices are required to ensure that you can maximize your mobile return on investment (ROI) by safely collecting and using customer data while building trust and protecting your brand.
The Privacy Risk Assessment is based on TRUSTe’s Privacy Program Requirements, which are consistent with regulatory frameworks, recommendations, and policies such as the California Online Privacy Protection Act (CalOPPA) and the California Attorney General’s Privacy on the Go Recommendations for the Mobile Ecosystem.
For companies that heavily rely on data, TRUSTed Apps will:
- Drive app downloads and engagement by increasing consumer trust through transparency and compliance with the TRUSTe certified privacy seal
- Provide ongoing monitoring that identifies different types of consumer data collection, sharing, and transmissions to 3rd parties
- Safeguard brands through advanced security scanning and monitoring (through a partnership with RiskIQ) that protects against malware and rogue apps
You can also purchase as part of a Data Privacy Management Platform solution customized to meet the specialized needs of your business. For more information, select the industry solution most applicable for you.