TRUSTed Data Certification
TRUSTed Data certified businesses are awarded the TRUSTe Seal to easily demonstrate their compliance with privacy best practices for data collection.
How Can TRUSTe Help Your Business Collect Data Responsibly?
Keep your focus on developing great data products and services. If you collect data as a third party, TRUSTe will ensure that your data collection practices are compliant with TRUSTe's strict privacy guidelines and reflect your commitment to privacy.
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We Provide a Findings Report and Recommendation
After we conduct our initial audit, you receive a report that outlines how to be compliant with TRUSTe certification standards which is consistent with industry self-regulatory standards. |
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We Provide a Letter of Certification
Once certified, we will issue proof of certification to use with prospects and clients, which has been shown to shorten sales cycles with new customers and deepen the trust in existing relationships. |
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We Help You Update your Privacy Policy
We ensure that your privacy policy is clear and accurate and explicitly describes your data collection and use practices. |
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We Provide Dispute Resolution Services
We provide privacy dispute resolution services to help resolve any privacy-related issues that may arise. |
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We Provide Ongoing Privacy Advice
As industry best practices continue to evolve and change, know that your dedicated Client Services Manager is only a phone call away to discuss your privacy strategy and concerns. |
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We add you to TRUSTe's IE TPL "Allow" List
Companies who adhere to TRUSTe's strict privacy guidelines of the TRUSTed Data program are granted "Allow" status in TRUSTe's IE's Tracking Protection List (TPL). |
Learn More
In order to be certified, companies must first satisfy the TRUSTed Data program requirements These program requirements specify the comprehensive review of data collection activities including:
- Review cookies and other technologies the company uses to collect data through third party domains
- Ensure that any collection of personally identifiable information is occurring with user's express consent
- Review and testing of opt-out and consent mechanisms and processes, including compatibility with NAI and TRUSTe preference manager
- Ensure a clear and accurate privacy policy explicitly describing the company's 3rd party data collection and use practices
- Check for proper implementation of DAA-compliant notice and choice mechanism
- Review of data management policies including accountability mechanisms, data retention, and security policy
- Review of data sources and the obligations associated with the data
Companies that successfully complete the TRUSTed Data program requirements receive a detailed certification report and are awarded the TRUSTe Seal to easily demonstrate to regulators, potential partners, or business customers their compliance with privacy best practices for data collection.
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» TRUSTed Consent Manager Capture customer consent to online trackers as required by the EU Cookie Directive » Website Tracker Audit Identify and monitor trackers on your site |
