Align your privacy practices with regulatory and industry standards
The TRUSTed Downloads seal that comes with certification will help you increase confidence at the point of download, alerting consumers of the software's "trusted" standing. Your customers will feel more secure knowing that you abide by industry best practices.
Certified applications are published on a safe-software whitelist. Content and search providers, anti-spyware vendors and online advertisers may use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products.
TRUSTed Downloads certification combines strict standards, thorough review, ongoing monitoring, enforcement mechanisms and powerful market incentives to ensure secure downloads. TRUSTed Downloads-certified companies provide consumers with explicit disclosures and control mechanisms, easy uninstall, and respect for their personal information.
TRUSTed Downloads privacy certifications follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.
TRUSTed Download privacy certifications begin with a review of your data privacy management practices for each download you want to certify. We work with you to identify a range of information including what data you collect, how you use it, who you share it with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. The TRUSTe team uses a combination of methodologies including a manual evaluation of your privacy practices by our team of privacy analysts, company interviews and on-site engagements, and digital property scanning tools.
Digital Property Scanning Tools
TRUSTe will apply our proprietary scanning technology to the applicable websites and mobile apps, providing comprehensive insight into the variety of data collection activities happening throughout your site and apps. The scan will uncover what could take dozens to hundreds of hours to accomplish manually with internal resources. You’ll find the first and third party trackers with detailed information about them including identity, location, type of tracker and URL. The scan will also shed light into the tracking technologies used, and the entire chain of tracker source (“daisy chain”). You will also get a scoring and evaluation of third party tracker severity, using a proprietary algorithm that calculates its Privacy Sensitivity Index (PSI). It will also provide insights into personally identifiable information (PII) data collection.
We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTed Download Privacy Program Requirements along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. The TRUSTe Privacy Program Requirements are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.
Once we validate that you've implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTed Download Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your download page as well as in other prominent places to demonstrate your commitment to privacy. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification that your certification is current and valid.
Once certification is complete, you can request a customized letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe's privacy program requirements. This attestation can be shared with clients and business partners as part of RFPs and other processes reviews to complement the TRUSTe Seal, providing a competitive distinction and selling point.
Once you’re certified, we’ll invite you to join our safe-software whitelist. This "whitelist" of certified downloads serves as a reference tool to distinguish responsible software applications.
You also get access to our third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the US-EU Safe Harbor Framework.
The Data Tracker Scanning technology used in your initial certification is used periodically to help you monitor the ongoing privacy risk for your certified download. The automated service can also include validation checks to alert you when something unexpected appears or if when needed content or functionality are not found.
TRUSTed Downloads also provides you with access to ongoing privacy guidance as it relates to your TRUSTe certification. You’ll get access to TRUSTe Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.
TRUSTed Download Privacy Certification is available individually or as part of our Data Privacy Management (DPM) platform.
Comprehensive solution including Privacy Assessments and Certifications, Monitoring Tools and Compliance Controls.
Manage privacy globally across all your online channels - web, cloud, apps, ads.
Powered by a robust cloud-based technology infrastructure and TRUSTe privacy experts.
Enables businesses to protect their brand, build trust, and maintain compliance.
For more information, visit TRUSTe Data Privacy Management Platform.