Building Advertising Trust Builds Business

Solutions to increase market reach and accelerate relationships worldwide.

How Can TRUSTed Downloads Work for You?

The TRUSTed Downloads seal will help you increase confidence at the point of download, alerting consumers of the software's "trusted" standing. Your customers will feel more secure knowing that you abide by industry best practices.

Accurate privacy statement for your business

We Provide Guidance for Downloadable Software Developers on Responsible Behavior
Establish industry-leading standards for developers who create the applications trustworthy consumer applications for distributors and marketers.

Accurate privacy statement for your business

We Invite You to Join the Only Industry-recognized Safe-software Whitelist
A "whitelist" of certified applications that serves as a reference tool to distinguish responsible software applications.

Accurate privacy statement for your business

We Help You Build Your Reputation and Increase Consumer Confidence
A Trusted Downloads Seal to display at the point of download so that consumers recognize your applications as responsible.

Accurate privacy statement for your business

We Help You Resolve Disputes
Provides dispute resolution of consumer complaints about online data collection.


Learn More

The TRUSTed Downloads is the first software standards program in the industry. The program directs software distribution opportunities and advertising dollars to programs and affiliate networks that respect consumer choice.

Certified applications are published on the only industry-recognized safe-software whitelist. Content and search providers, anti-spyware vendors and online advertisers may use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products.

TRUSTed Downloads certification combines strict standards, thorough review, ongoing monitoring, enforcement mechanisms and powerful market incentives to ensure secure downloads. TRUSTed Downloads-certified companies provide consumers with explicit disclosures and control mechanisms, easy uninstall, and respect for their personal information.

The program allows companies to demonstrate:

  • Transparent distribution practices
  • Clear disclosure and informed consent prior to download
  • Clean uninstall
  • Respect for the end-user


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» TRUSTed Websites
For mobile-optimized websites as well as traditional websites

Learn How TRUSTe Powers Customer Trust

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TRUSTed Downloads Data Sheet
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Be In Good Company


Case Study

ALOT, Inc.

Increased download conversions by 4.5%.
Read the case study »