Accountability agent for the Asia-Pacific Economic Cooperation

Go Beyond Compliance

Deliver Privacy Safe Interest Based Ads Based On Consumer Inputs

Consumers are inundated with random ads in today’s digital era. However, in today’s ad ecosystem, advertisers have limited methods of identifying exactly what consumers actually want to see. What if consumer interests could be used by the advertiser to benefit the consumer? TRUSTe has the solution.

TRUSTed Interests extends our TRUSTed Ads DAA / EDAA compliance solution and puts consumers in control of their digital experience by providing an easy way to tell advertisers the types of ads they want to see. TRUSTed Interests creates a better ad experience and benefits the entire advertising ecosystem through the delivery of privacy-safe, relevant ads. Most important, this solution works for all ad inventory across mobile and desktop devices.

How it works (Consumer Experience)
1. Click on the Ad Choices icon on any desktop or mobile device or download the TRUSTe App
2. Update and Share Your Advertising Interests

  • Mobile
  • Desktop
  • Tablet
  • Consumer App

What Sets Us Apart

Accurate privacy statement for your business

Privacy-Friendly Consumer Experience

Accurate privacy statement for your business

#1 Recognized Privacy Brand

Accurate privacy statement for your business

Works on Mobile and Desktop Devices

Accurate privacy statement for your business

Proven Technology Infrastructure

Accurate privacy statement for your business

Designed for All Ad Inventory

Accurate privacy statement for your business

Extensive Industry Relationships


  • Provide advertisers with valuable consumer insight in order to deliver privacy-safe, relevant ads to specific audiences
  • Allow consumers to personalize their digital advertising experience by letting them choose ads tailored to their interests, either through In–Ad or an App
  • Meet the needs of brands, advertising platforms, and agencies

TRUSTe Data Privacy Management Platform

TRUSTed Interests is available individually or as part of our Data Privacy Management (DPM) platform.

Comprehensive solution including Privacy Assessments and Certifications, Monitoring Tools and Compliance Controls.

Manage privacy globally across all your online channels - web, cloud, apps, ads.

Powered by a robust cloud-based technology infrastructure and TRUSTe privacy experts.

Enables businesses to protect their brand, build trust, and maintain compliance.

For more information, visit TRUSTe Data Privacy Management Platform.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.
Introducing TRUSTed Interests
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TRUSTed Interests Datasheet
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TRUSTed Ads Datasheet
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TRUSTe Consumer Interests Privacy Index (Infographic) - Advertising Edition
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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.