Accountability agent for the Asia-Pacific Economic Cooperation

Partner with and APEC Approved CBPR Accountability Agent

Certify Your Data Collection Practices to Comply with the APEC CBPR Framework

TRUSTe is an Accountability Agent approved to certify data transfer practices under the Asia-Pacific Economic Cooperation CBPR framework

Asia-Pacific Economic Cooperation (APEC) is the premier Asia-Pacific economic forum whose primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. The APEC Cross Border Privacy Rules (CBPR) is the first framework approved for the transfer of personal data between all 21 APEC Member countries with the U.S. being the first formal participant and the Federal Trade Commission serving as the first enforcement authority.

What is the APEC privacy framework?

The APEC Privacy Framework is a framework developed by APEC’s Electronic Commerce Steering Group (ECSG). It is aimed at effective information privacy protection and the free flow of information in the Asia-Pacific region – two factors that are key to improving consumer confidence and ensuring the growth of electronic commerce.

What is the CBPR system?

The APEC Cross-Border Privacy Rules (CBPR) System is a voluntary self-regulatory initiative designed to ensure the continued free flow of personal information across borders, within the APEC membership, while establishing meaningful protection for the privacy and security of personal information.

APEC Privacy Certification Benefits

  • Improve Compliance - Reduce the legal risks associated with meeting complex data privacy management requirements
  • Protect Brand - Protect your brand from negative media coverage due to privacy issues
  • Build Trust - Build trust with users, clients, business partners, and regulators by demonstrating your commitment to protecting customer data
  • Maximize Resources - Save time and expense associated with hiring extra legal and operations resources to assess and manage your privacy practices


TRUSTe Data Privacy Management Platform

TRUSTe APEC Privacy Certification is available individually or as part of our Data Privacy Management (DPM) platform.

Comprehensive solution including Privacy Assessments and Certifications, Monitoring Tools and Compliance Controls.

Manage privacy globally across all your online channels - web, cloud, apps, ads.

Powered by a robust cloud-based technology infrastructure and TRUSTe privacy experts.

Enables businesses to protect their brand, build trust, and maintain compliance.

For more information, visit TRUSTe Data Privacy Management Platform.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.
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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.