"The recognition of TRUSTe under the APEC Cross Border Privacy Rules (CBPR) System highlights the important role that accountability agents play in protecting personal information within the APEC region…"— ECSG Chair, Lourdes Yaptinchay
The Electronic Commerce Steering Group (ECSG) is responsible for data protection issues, including the CBPR framework. The CBPR is also a self-regulatory initiative designed to enhance the protection of personal data through a voluntary, but enforceable code of conduct, implemented by participating businesses.
- 40% of the world's population
- 55% of the world's GDP
- 44% of the world trade
"...IBM recognizes the importance of this system and plans to participate in the Accountability Agent program with TRUSTe."— IBM Chief Privacy Officer, Christina Peters"This is a critical first step in implementing a groundbreaking new system which will facilitate data flows and support trade throughout the APEC region. It also represents a concrete example of how we are implementing the Administration's Privacy Blueprint to further interoperability of privacy frameworks all over the world..."— U.S. Acting Secretary of Commerce, Cameron Kerry
For unrestricted flow of personal information across borders while establishing meaningful protection by your customers, TRUSTe is your APEC endorsed, data privacy solution.
"...We consider TRUSTe’s recognition as the first certified accountability agent to be an important milestone in making the implementation of CBPRs a reality."— Joseph Alhadeff, VP Global Public Policy and Chief Privacy Strategist at Oracle
APEC Privacy is available to purchase standalone, or in conjunction with TRUSTed Websites, TRUSTed Cloud, TRUSTed Apps and EU Safe Harbor as part of a customized Data Privacy Management Platform solution. See our APEC Privacy customers.