Accountability agent for the Asia-Pacific Economic Cooperation

Partner with the 1st Approved APEC CBPR Accountability Agent

Certify Your Data Collection Practices to Comply with the APEC CBPR Framework

TRUSTe is the first Accountability Agent approved to certify data transfer practices under the Asia-Pacific Economic Cooperation CBPR framework.

Personal Data across all collection points is Protected with TRUSTe.

Asia-Pacific Economic Cooperation (APEC) is the premier Asia-Pacific economic forum whose primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. The APEC Cross Border Privacy Rules (CBPR) is the first framework approved for the transfer of personal data between all 21 APEC Member countries with the U.S. being the first formal participant and the Federal Trade Commission serving as the first enforcement authority.

What is the apec privacy framework?

The APEC Privacy Framework is a framework developed by APEC’s Electronic Commerce Steering Group (ECSG). It is aimed at effective information privacy protection and the free flow of information in the Asia-Pacific region – two factors that are key to improving consumer confidence and ensuring the growth of electronic commerce.

What is the CBPR system?

The APEC Cross-Border Privacy Rules (CBPR) System is a voluntary self-regulatory initiative designed to ensure the continued free flow of personal information across borders, within the APEC membership, while establishing meaningful protection for the privacy and security of personal information1.

"The recognition of TRUSTe under the APEC Cross Border Privacy Rules (CBPR) System highlights the important role that accountability agents play in protecting personal information within the APEC region…"
— ECSG Chair, Lourdes Yaptinchay

"The APEC Certification of our privacy data handling is a key factor in our conversations and engagements with potential clients in the member countries."
— Brian Costello, Vice President, Information Security - Yodlee

Business Operations are Global.

APEC member economies account for approximately:
  • 40% of the world's population
  • 55% of the world's GDP
  • 44% of the world trade

Is Your Company Ready?

TRUSTe APEC Privacy Certification Includes

  • Privacy Assessment
  • Privacy Findings Report
  • APEC Privacy Seal
  • TRUSTe Hosted Online Validation Page
  • Dispute Resolution Service

"...IBM recognizes the importance of this system and plans to participate in the Accountability Agent program with TRUSTe."
— IBM Chief Privacy Officer, Christina Peters
"This is a critical first step in implementing a groundbreaking new system which will facilitate data flows and support trade throughout the APEC region. It also represents a concrete example of how we are implementing the Administration's Privacy Blueprint to further interoperability of privacy frameworks all over the world..."
— U.S. Acting Secretary of Commerce, Cameron Kerry

For unrestricted flow of personal information across borders while establishing meaningful protection by your customers, TRUSTe is your APEC endorsed, data privacy solution.

"...We consider TRUSTe’s recognition as the first certified accountability agent to be an important milestone in making the implementation of CBPRs a reality."
— Joseph Alhadeff, VP Global Public Policy and Chief Privacy Strategist at Oracle


Learn More

APEC Privacy is available to purchase standalone, or in conjunction with TRUSTed Websites, TRUSTed Cloud, TRUSTed Apps and EU Safe Harbor as part of a customized Data Privacy Management Platform solution. See our APEC Privacy customers.

How Privacy Impacts Your Business
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APEC Privacy Certification Datasheet
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APEC Privacy Certified