Mobile Strategy Built on Trust

A mobile privacy certification program to help you successfully use technologies such as geo-location, advertising and social networking to grow your business.

How Can TRUSTe Help Your Company Go Mobile?

Build customer trust by certifying the privacy of your mobile applications or mobile web site with TRUSTe's mobile privacy certification program.

Accurate privacy statement for your business

Mobile Privacy Certification
Extend your commitment to your customers by certifying your mobile apps and web site.

Accurate privacy statement for your business

Short Notice Privacy Policy
Graphical, mobile privacy policy provides information quickly so users can focus on your app or web site.

Accurate privacy statement for your business

Mobile Seal & Validation Page
An optimized TRUSTe mobile seal & validation page to demonstrate your privacy certification.

Accurate privacy statement for your business

Enhanced Privacy Disclosures
Address concerns unique to mobile platforms such as the use of geo-location technology.


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The TRUSTe mobile privacy certification program helps companies successfully use technologies such as geo-location, advertising, and social networking to improve consumer adoption of their platforms and mobile apps.

Experts predict that within the next 3 years mobile devices will overtake traditional computers as the preferred platform for web browsing. The entire online experience – from advertising, to shopping, to gaming – has adapted (and continues to adapt) to the evolving and growing mobile industry.

Despite the apparent growth in popularity, consumers are wary of using their mobile devices as they do their personal computers (think mobile vs. desktop banking) and also worry about the implications of new technologies (think location-aware mobile advertisements).

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TRUSTe Mobile Certification Data Sheet
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Mobile Privacy Survey: A User's Perspective

Identifying and Delivering the Protection Consumers Want

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Awards And Press

Google, Yahoo and TRUSTe Advance Self-Reg Plans | ClickZ TRUSTed Notices Show TRUSTe’s Consumer-Friendly Side Privacy Policies Are Dead, Privacy Watchdog Says TRUSTe targets clouds, geotagging, mobile apps - San Francisco Business Times Most Mobile Apps Lack Privacy Policies: Study | News & Opinion  | PCMag.com Google Brings TRUSTe Certification To Apps Marketplace - Security - Privacy - Informationweek TRUSTe Wins Online Trust Leadership Award! » TRUSTe Blog