Understanding Online Trust and Privacy

TRUSTe continuously adds new resources to this page to help you better understand the challenges, benefits, and issues associated with online trust and privacy.

How Not To Botch Social Media 
 
Read about the corporate do's and don't of social media and review best privacy practices for social media use by your business. 
Building Trust Into Graphics and Design
 
Accelerate online interactions and transactions with trust-building website and graphic design recommendations from TRUSTe.








eCommerce

Untitled Document Reduce Purchase Delay and Cart Abandonment
Learn why shoppers abandon the checkout process, best practices for minimizing purchase delay, and easy ways to create an attractive Web site to build a great customer relationship.
Video

Boosting E-Commerce Conversions
See how to minimize purchase delays and shopping cart abandonment with tactical tips from e-commerce professionals.
PDF

Top Ways Companies Can Use Online Testing and Privacy Seals to Improve Privacy Practices and Increase Sales (Co-presented with Offermatica)
Learn how to use online testing and privacy seals to protect your customers and increase revenue.
PDF

 

Marketing

Driving and Converting the Right Traffic

Learn how to land your ideal potential customer and get them to buy
PDF

10 Cost-effective Ways to Market Your Business and Inspire Customer Loyalty
Part 1: 10 Cost Effective ways to drive more traffic to your store and site. Listen
Part 2: Convert more web visitors into qualified leads and web sales. Listen
Part 3: Reduce purchase delay and cart abandonment. Listen

Top Ways Companies Can Use Online Testing and Privacy Seals to Improve Privacy Practices and Increase Sales (Co-presented with Offermatica)
Learn how to use online testing and privacy seals to protect your customers and increase revenue.
PDF

TRUSTe/Epsilon White Paper -- Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints 
Get hands-on advice towards successful deliverability, optimal response, and reduced spam complaints.
PDF

How Not to Look Like a Phish 
Get guidelines and examples to help minimize the risks associated with fraudulent email attacks.
PDF

Measuring and Proving Value in Web Design
Tracking and Reporting Tips for Showing Material Improvement in Engagement and Conversion.
PDF

 

Behavioral Advertising


TRUSTe's Behavioral Advertising Notice Program and Pilot
Learn about TRUSTe's upcoming pilot program and the benefits of participation.
PDF

Regulating the Online Behavioral Advertising Eco-System 
Find out from the experts how to navigate the complex issues behind delivering ads based on behavioral tracking. 
PPT

Behavioral Targeting: Consumer Attitudes About Behavioral Targeting Study Results
Understanding consumer attitudes about the hot button issue of behavioral targeting.
PDF

TRUSTe-TNS Study: Consumer Attitudes about Behavioral Targeting
Learn what your customers think about having their behavior tracked online and behavioral advertising delivered to them.
PDF

Biometrics


TNS-TRUSTe Study: Consumer Attitudes about Biometrics in ID Documents
Find out what public opinion about the use of biometric data means for your online business.
PDF

Children's Privacy


Revisiting the COPPA Rule
A webinar featuring TRUSTe privacy experts and FTC staff discussing possible updates to the Children's Online Privacy Protection Act in light of technology developments. 
Audio

Cloud Computing


TRUSTe/CDT Internet Policy Series - Cloud Computing
TRUSTe and the Center for Democracy and Technology team up to host a series of policy forums on issues affecting the Internet and e-commerce. This June event focuses on Cloud Computing.
PDF

International Privacy


Managing Customer Data from the EU: Are you Compliant?
How to handle EU consumers' personally identifiable information in line with the EU Data Directive.
PPT

Steps to Prepare for TRUSTe EU Certification (Co-presented with Minnesota Privacy Consultants)
A look at the process of certifying for the TRUSTe EU Safe Harbor program.
PDF
 

How to Effectively Transfer Data Overseas
Learn about developments in EU data protection and how they could affect your business practices. 
PDF

Most Trusted Companies


2004 Most Trusted Companies for Privacy Study
Results of TRUSTe's Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.
PDF

2005 Most Trusted Companies for Privacy Study
Results of TRUSTe's second annual Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.
PDF

2007 Most Trusted Companies for Privacy Study
Results of TRUSTe's Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.
PDF

2009 Most Trusted Companies for Privacy Award
Results of TRUSTe's Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.
PDF

Other


Beyond the Website: Privacy on Web 2.0 Platforms
Explore the increasing complexity of online privacy as we transition for traditional websites to dynamic information platforms.
PPT 

Social Networking


Social Networking Benchmarking (Co-presented with Minnesota Privacy Consultants)
A look at the privacy practices of social networking sites, recommended best practices, and the future of the platform.
PDF 

TRUSTe/CDT Internet Policy Series - Social Networking: The Challenges of Privacy and Openness
Panelists discussed the tensions that exist between privacy and openness in a social networking environment that is primarily intended for people to share information.
Video

Trusted Download Program


Trusted Download Program: A Year in the Trenches - How Trusted Downloads Make More Money
An outline of the advantages of certifying your downloadable software.
PDF 

 

Testimonials

Testimonial: TRUSTe as recognized trustmark
Catherine Kurtz of Sterling Commerce talks about customers recognizing the TRUSTe seal of approval
Video

Testimonial: EU Safe Harbor and Watchdog
Dean Forbes of Schering-Plough talks about the effectiveness of TRUSTe's EU Safe Harbor and Watchdog Dispute Resolution programs
Video

Testimonial: TRUSTe and customer appreciation
Sachin Kothari of AT&T
Video

 

Graphic Design

Measuring and Proving Value in Web Design
Tracking and reporting tips for showing material improvement in engagement and conversion.
PDF


Engendering Online Trust for Design Professionals 
Graphic design tips to help accelerate visitor interaction and transaction.
PDF


Improving Client Consultations to Increase Your Win Rates 
Presentation tips for getting clients to say yes
PDF


Checklist to Ensure Design Cycle Success
A pre-project design checklist for setting clear expectations early in the design process 
PDF


10 Cost-effective Ways to Market Your Business
Learn 10 ways to drive more traffic to your store and site by increasing its trust level. 
Video
 

Contact Us

TRUSTe | Contact Us Get in touch with a TRUSTe representative »
Phone: (415) 520-3490

The TRUSTe Privacy Library

Inside we've got privacy reports, studies, legislative primers and more.