Understanding Online Privacy

TRUSTe-TNS Study: Consumer Attitudes about Behavioral Targeting (PDF)
Learn what your customers think about having their behavior tracked online and behavioral advertising delivered to them.

TNS-TRUSTe Study: Consumer Attitudes about Biometrics in ID Documents (PDF)
Find out what public opinion about the use of biometric data means for your online business.

TNS-TRUSTe Study: Consumer Behaviors and Attitudes About Online Privacy (PDF)
Explore online consumer attitudes and behaviors about website registration, how organizations treat personal information, and their own online activities.

What Californians Understand About Privacy Online (PDF)

2004 Most Trusted Companies for Privacy Study (PDF)
Results of TRUSTe's Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.

2005 Most Trusted Companies for Privacy Study (PDF)
Results of TRUSTe's second annual Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.

2007 Most Trusted Companies for Privacy Study (PDF)
Results of TRUSTe's Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.

2009 Most Trusted Companies for Privacy Award (PDF)
Results of TRUSTe's Most Trusted Companies for Privacy Study conducted by TRUSTe and the Ponemon Institute.

Online Behavioral Advertising Whitepaper: A Checklist of Practices that Impact Consumer Trust (PDF)
Learn about the online behavioral advertising environment and how to make sure your company is executing best practices.

TRUSTe/Epsilon Whitepaper -- Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints (PDF)
Get hands-on advice towards successful deliverability, optimal response, and reduced spam complaints.

How Not to Look Like a Phish (PDF)
Get guidelines and examples to help minimize the risks associated with fraudulent email attacks.

Privacy Seals: Opt In or Opt Out (PDF)
The Forrester Report offers guidance on how to choose a privacy seal for your site.

TRUSTe Security Guidelines v2.0 (PDF)
Get a checklist on how to prevent criminal online attacks on consumer and employee data.

Good Web-keeping Seal Helps Small Brands (PDF)
One route to credibility is to join a privacy seal organization and display a symbol on your Web site that denotes good stewardship of your customers’ data.

Behavioral Advertising Town Hall Webinar
Recent development of a New Behavioral Advertising Notice and Choice Program for Web Publishers.
Full slides + audio presentation

How to Integrate Privacy into Your Customer Care
Learn how TRUSTe keeps you in compliance with continual online privacy issue monitoring and out Watchdog Dispute Resolution program.
PDF | Audio

Top Ways Companies Can Use Online Testing and Privacy Seals to Improve Privacy Practices and Increase Sales (Co-presented with Offermatica)
Learn how to use online testing and privacy seals to protect your customers and increase revenue.
PDF

Regulating the Online Behavioral Advertising Eco-System
Find out from the experts how to navigate the complex issues behind delivering ads based on behavioral tracking.
Full slides + audio presentation

Behavioral Targeting: Consumer Attitudes About Behavioral Targeting Study Results
Understanding consumer attitudes about the hot button issue of behavioral targeting.
PDF

Managing Customer Data from the EU: Are you Compliant?
How to handle EU consumers' personally identifiable information in line with the EU Data Directive.
Full slides + audio presentation

Steps to Prepare for TRUSTe EU Certification (Co-presented with Minnesota Privacy Consultants)
A look at the process of certifying for the TRUSTe EU Safe Harbor program.
PDF | Audio

How to Effectively Transfer Data Overseas
Learn about developments in EU data protection and how they could affect your business practices. 
PDF

Trusted Download Program: A Year in the Trenches - How Trusted Downloads Make More Money
An outline of the advantages of certifying your downloadable software.
PDF | Audio

Social Networking Benchmarking (Co-presented with Minnesota Privacy Consultants)
A look at the privacy practices of social networking sites, recommended best practices, and the future of the platform.
PDF | Audio

Your Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints (Co-presented with Epsilon)
Get hands-on advice towards successful deliverability, optimal response, and reduced spam complaints.
PDF

Most Trusted Companies Surveys

2008 Most Trusted Companies for Privacy Survey (Co-presented with the Ponemon Institute)
TRUSTe reveals which companies execute best privacy practices.
Full slides + audio presentation

2007 Most Trusted Companies for Privacy Survey (Co-presented with the Ponemon Institute)
Full slides + audio presentation

2009 Most Trusted Companies for Privacy Award (Co-presented with the Ponemon Institute)
PDF

TRUSTe/CDT Internet Policy Series - Social Networking: The Challenges of Privacy and Openness
Panelists discussed the tensions that exist between privacy and openness in a social networking environment that is primarily intended for people to share information.

TRUSTe/CDT Internet Policy Series - Cloud Computing
TRUSTe and the Center for Democracy and Technology team up to host a series of policy forums on issues affecting the Internet and e-commerce. This June event focuses on Cloud Computing.

Testimonial: TRUSTe as recognized trustmark
Catherine Kurtz of Sterling Commerce talks about customers recognizing the TRUSTe seal of approval

Testimonial: EU Safe Harbor and Watchdog
Dean Forbes of Schering-Plough talks about the effectiveness of TRUSTe's EU Safe Harbor and Watchdog Dispute Resolution programs

Testimonial: TRUSTe and customer appreciation
Sachin Kothari of AT&T

Web 2.0 Summit
October 20-22, 2009
Now is the time to put the power of the Web to work—its technologies, its business models, and perhaps most importantly, its philosophies of openness, collective intelligence, and transparency - which leads us to our theme for 2009: Web Squared.

Winter 2009 - TRUSTe Tackles Major Privacy & Trust Issues in 09'

November 2008 - TRUSTe Gets Warm Reception in Brussels: Summary from CEO Fran Maier

October 2008 - Why Privacy Matters in a Difficult Economy

September 2008 - Consumers Reveal High Privacy Expectations

August 2008 - Capitol Hill Has Its Eye on Behavioral Targeting

July 2008 - Mobile Marketers Under New Privacy Standards

June 2008 - Email Marketers Affected By New FTC Changes

May 2008 - Mobile and Email Marketers Taking Privacy Seriously

March/April 2008 - Be in the Know: Privacy Hot Topics

February 2008 - HP, Intuit and AOL Named Most Trusted Companies for Privacy of 2007

January 2008 - Privacy Advice for Social Network Advertisers