Why TRUSTe

For over a decade, TRUSTe’s online privacy services and trustmarks have enabled businesses to strive for the highest standards in online privacy and customer satisfaction.

Be in Good Company





Privacy Matters

Privacy is a key component in your business strategy. Whether you are selling online, collecting contact information, marketing apps, delivering an online service, or using targeted advertising – you need to ensure customers trust how you handle their personal information.



Comprehensive Privacy Suite

We offer solutions to help you manage online privacy across all your online channels – including websites, email, social networking, mobile apps, cloud applications and online advertising. We also offer COPPA Solutions if you market to children and have expert consultants who can help advise you on complex and emerging privacy issues.



Global Presence

Whether you operate in the US, Europe, Japan, or anywhere else – we can help you establish and communicate your privacy leadership. We have extensive international expertise, provide EU Safe Harbor certification, and offer translation services.



Cost Effective

We offer a range of packages designed to meet the needs of both small businesses and enterprise accounts. We also offer attractive discounts when you purchase a solution for multiple sites, applications, or channels.



Extensive Regulatory Experience

We have over a decade of experience working with regulators and privacy organizations to continuously deliver privacy program requirements which adhere to high levels of protection while providing businesses with the flexibility to develop new online communication channels.

Proven Results

The TRUSTe Certified Privacy Seal has been tested and proven to increase e-commerce conversion rates, average order size, form completion rates, customer engagement, and more. Let us show you how it can improve your business performance with our complimentary A/B evaluation service.



Robust Technology Platform

Built by veterans from DoubleClick, Google, VeriSign, and Yahoo – our infrastructure enables us to regularly monitor the data collection and usage practices of thousands of sites, provide real time validation information to millions of consumers, and serve billions of online advertising notice impressions on a monthly basis.



Flexible Service & Support

Our client services team has experience working with accounts of all sizes, across all industries, and all online channels (web, mobile, cloud, advertising, etc.). We also offer access to an independent third-party Dispute Resolution Service and a selfservice Client Service Portal.



Large / Loyal Client Base

We have over 4,000 clients and over a 90% annual renewal rate. When you become a TRUSTe client you join a proud and loyal family and benefit from being associated with some of the largest and most respected brands in the world.



Trusted Consumer Brand

TRUSTe Certified Privacy seals are displayed on billions of web pages, ads, and apps each month - and 82% of consumers trust the TRUSTe brand. In addition to benefiting from our privacy expertise, you gain access to the #1 privacy trustmark for use on your products and in your marketing campaigns.

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Awards And Press