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Protecting Privacy: Real-World Examples

AchooAllergy Case Study

Increased Average Order Value by $10
AchooAllergy.com, a specialty online retailer of allergy, asthma, and sinus relief products, chose to display the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program. As a result of displaying the TRUSTe seal, AchooAllergy achieved a $10 increase in average order value and decided to display the seal on its Web site full time.

“TRUSTe has made a significant difference in customer confidence when it comes to ordering from our site. Our average order is bigger, and the customers are happy.”
- Cade McDonald, CEO, AchooAllergy.com

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Debnroo Case Study

Increased Sales by 29%
Debnroo.com, an online retailer, specializing in home, garden, and pet products that generate more than $1 million in annual sales, chose to display the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program. As a result of displaying the TRUSTe seal, sales to Debnroo visitors who saw the seal were 29 percent higher and Debnroo decided to display the TRUSTe seal on its Web site full time.

“At Debnroo, the results we’ve seen with TRUSTe are fantastic. Since we’ve been using the TRUSTe SEAL on our site, our conversion rates have increased significantly.” 
- Andy Mowery, Founder, debnroo, inc.

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Pfizer Case Study

Standardized global privacy practices across hundreds web sites
Pfizer sought to forge a global privacy strategy that standardized privacy compliance across its hundreds of Web sites. The company's legal team knew that TRUSTe certification would be a good method to certify and unify its privacy practices.

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Oracle Case Study

Partnered beyond EU certification into integrating acquisitions
Information management software giant Oracle first enlisted TRUSTe to get certified for the EU-Safe Harbor program and get in full compliance with EU regulatory requirements. Soon, TRUSTe started helping Oracle streamline its acquisitions-- integrating acquired-company marketing databases, communicating Oracle's privacy policies and practices to customers and prospects, and updating user profiles so that no data-or customer trust-was lost in the transition to Oracle.

"We consider the TRUSTe seal a key component of our commitment to world-class international privacy standards. TRUSTe also delivers significant value as a true business partner, helping to certify, monitor and maintain consistent privacy communications and practices across our many Web sites and throughout our business."
- Joe Alhadeff, Vice President for Global Public Policy and Chief Privacy Officer, Oracle

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Jungle Source Case Study

Built a business based on customer trust
Because employment background-screening company Jungle Source depends on long-term trusted relationships with its customers, it engaged with TRUSTe early on as part of its initial Web site design.

"Having the TRUSTe seal on our Web site lets our customers know that we uphold the highest standards in the way we handle information provided to us as part of the background screening process."
- Brook Parker, President, Jungle Source

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Cheapflights Case Study

Booked one million opt-in newsletter subscribers
To collect additional and better quality leads, online travel broker Cheapflights chose to back their good email practices with the TRUSTe Email Privacy Seal, which clearly states "We Don't Spam" and is displayed at the point when a Web site collects user email addresses. Soon afterwards, Cheapflights had gathered over one million opt-in newsletter registrations and increased monthly site registrations by 26%.

"Communicating trust to our members through the TRUSTe 'We Don't Spam' Seal has increased newsletter registrations significantly".
- Yogesh Sharma, UK newsletter manager, Cheapflights.co.uk

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eLOAN Case Study

Increased auto loan applications by 3-5%
In order to see what led consumers to complete auto refinance loan applications, financial services company eLOAN tested the location and visibility of the TRUSTe Web Privacy Seal on pages that either collected site-visitor information or "sold" the brand. The seal provided a 3-5% bump in application conversions and increased annual revenue derived from the applications by an estimated $1 million.

"By taking every measure possible to earn customer trust and then displaying the TRUSTe seal, we have seen an increase in our application conversions."
- Tess Koleczek, chief privacy officer, eLOAN

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Audible.com Case Study

Raised consumer engagement and transactions
Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe seal lifted engagement by 2% on the homepage and order value by 22%.

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CourseAdvisor Case Study

Boosted online conversions with the TRUSTe seal
Although education directory CourseAdvisor was receiving more than one million unique visitors a month, it still wanted to maximize the percentage of users that completed information requests and converted into qualified leads. In testing the TRUSTe Web Privacy Seal's impact on conversions when displayed, CourseAdvisor saw a 9% boost. This not only improved registration numbers, but also broadened the range of applicants who requested information.

"We'd lose tens of thousands of dollars per week by removing the TRUSTe Web Privacy Seal."
- James L. Van Alen, Jr, CFO, CourseAdvisor, Inc.

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Monster Case Study

Instilling trust and confidence with job-seekers across the globe
Monster, the leading global online careers property, wanted to stay at the forefront of privacy regulations internationally. By joining both the TRUSTe Web Privacy Seal and EU Safe Harbor Program, Monster is able to exceed industry standards and stay informed of the evolving international privacy arena.

"TRUSTe's EU Safe Harbor Program gives us valuable tools in our pursuit of meeting world-class privacy standards. TRUSTe seals on our Web pages help make our site visitors confident in knowing that we take consumer privacy seriously."
- Patrick Manzo, vice-president of compliance and fraud protection, Monster

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NFL Case Study

Tackled multi-site privacy issues through TRUSTe certification
The NFL determined that it could more efficiently maintain good privacy practices if all its member Web sites adhered to the same privacy standards. Involving TRUSTe both ensured conformity with a single privacy practice, and gave the League's legal team even more credibility when asking clubs to adopt more privacy-centered practices.

"We believe TRUSTe seals have positively impacted our online marketing efforts."
- David M. Proper, Senior Media Counsel, NFL

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MIVA Direct, Inc. Case Study

Acquired over one million toolbar users
Because some negative reports had associated certain toolbar brands with spyware, marketing-network company MIVA Direct wanted to emphasize its credibility as a trustworthy and high-quality source of toolbar downloads. In less than three months after TRUSTe's privacy policy certified the company's ALOT toolbars as spyware-free, MIVA Direct acquired over a million active toolbar users.

"We believe that TRUSTe and the Trusted Download seal help reinforce the credibility of the A LOT brand and give people the confidence to download and install our toolbars."
- Daniel Fries, VP Sales & Business Development, MIVA Direct, Inc.

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