This survey uncovered illuminating statistics about consumers' mobile privacy attitudes and concerns and identified areas where mobile app and operating system developers could do more to provide privacy protections through increased transparency, accountability and choice.
The vast majority of survey respondents (98%) believe that privacy is an important issue when using a mobile device and they want more transparency and choice over the personal information mobile apps and websites collect and share, especially as it relates to targeted advertising and geo-location data. Additionally, more than 1 in 3 of consumers (38%) identified privacy as their number one concern when using mobile applications, followed by security (26%) and identity tracking (19%).
Lastly, only 1 in 3 consumers indicated that they feel in control of their personal information when using their smartphones, demonstrating a significant opportunity to build consumer privacy trust on the mobile platform through stronger protections like those offered by TRUSTe's TRUSTed Mobile Apps program.
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.
» Mobile Privacy Survey Press Release
» TRUSTe Blog Posts on Mobile Privacy
» TRUSTe Mobile Whitepaper: Location-Aware Mobile Applications
» TRUSTe Mobile Whitepaper: Building a Trusted Mobile Strategy
» TRUSTe's TRUSTed Mobile Apps Program