This survey uncovered illuminating statistics about consumers' mobile privacy attitudes and concerns and identified areas where mobile app and operating system developers could do more to provide privacy protections through increased transparency, accountability and choice.
The vast majority of survey respondents (98%) believe that privacy is an important issue when using a mobile device and they want more transparency and choice over the personal information mobile apps and websites collect and share, especially as it relates to targeted advertising and geo-location data. Additionally, more than 1 in 3 of consumers (38%) identified privacy as their number one concern when using mobile applications, followed by security (26%) and identity tracking (19%).
Lastly, only 1 in 3 consumers indicated that they feel in control of their personal information when using their smartphones, demonstrating a significant opportunity to build consumer privacy trust on the mobile platform through stronger protections like those offered by TRUSTe's TRUSTed Apps program.
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.
» Mobile Privacy Survey Press Release
» TRUSTe Blog Posts on Mobile Privacy
» TRUSTe Mobile Whitepaper: Location-Aware Mobile Applications
» TRUSTe Mobile Whitepaper: Building a Trusted Mobile Strategy
» TRUSTe's TRUSTed Apps Program