This survey uncovered illuminating statistics about consumers' mobile privacy attitudes and concerns and identified areas where mobile app and operating system developers could do more to provide privacy protections through increased transparency, accountability and choice.
The vast majority of survey respondents (98%) believe that privacy is an important issue when using a mobile device and they want more transparency and choice over the personal information mobile apps and websites collect and share, especially as it relates to targeted advertising and geo-location data. Additionally, more than 1 in 3 of consumers (38%) identified privacy as their number one concern when using mobile applications, followed by security (26%) and identity tracking (19%).
Lastly, only 1 in 3 consumers indicated that they feel in control of their personal information when using their smartphones, demonstrating a significant opportunity to build consumer privacy trust on the mobile platform through stronger protections like those offered by TRUSTe's TRUSTed Apps program.
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please see http://www.truste.com.
» Mobile Privacy Survey Press Release
» TRUSTe Blog Posts on Mobile Privacy
» TRUSTe Mobile Whitepaper: Location-Aware Mobile Applications
» TRUSTe Mobile Whitepaper: Building a Trusted Mobile Strategy
» TRUSTe's TRUSTed Apps Program