Online Data Privacy & Web Safety Resources | Understand Consumer Attitude

Customer Trust Stories

How TRUSTe-certified Web Sites go beyond their commitment to privacy to engage consumers and build trust

There is more to winning customer trust than strong privacy practices alone. Successful Web sites recognize this and employ a range of tools to engage customers and build trust beyond their commitment to privacy. Whether it's through the display of customer testimonials or an FAQ video, a Web site's content and design directly impact a consumer's decision to engage.

Learn below how successful, TRUSTe-certified Web sites have designed their site with consumer trust in mind.

TRUST STORIES FOR
Retail
Businesses

Find out how online retailers successfully engage customers and build trust.

TRUST STORIES FOR
Online
Services

Learn how online service providers build customer
trust and raise engagement.

Retail

Bed bug products retailer stands behind lifetime warranty

Bedbug.com is the ‘go-to site’ for all things bed bug—their anti-bed bug mattress protection products are lab tested and proven highly effective in both preventing infestation as well as post-infestation containment.

» Download their Trust Story (PDF)

Eco-friendly products vendor connects with customers on social media

The mission at BuyGreen is to become the most trusted source for green products, offering the widest variety of quality products, the best information for consumers, and the most enjoyable shopping experience.

» Download their Trust Story (PDF)

Scuba diving retailer asks shoppers to share their experience

Divers Direct is a scuba diving equipment and snorkeling gear retailer that has been serving divers since 1984 through a retail website and four South Florida dive shops.

» Download their Trust Story (PDF)

Premium dog food vendor provides customer with valued expertise

K9cuisine is a leading e-retailer of premium dog food.

» Download their Trust Story (PDF)

Custom mobile accessories retailer solicits customer feedback

Getuncommon.com makes high-quality, customizable products using our proprietary 3D TATT™ (Thermo-Active Transdermal Technology™) process, which ensures durable, long-lasting, high resolution imagery on every product we imprint.

» Download their Trust Story (PDF)

Online Services

Online marketplace upholds philosophy of open engagement

Bonanzle is an online marketplace specializing in “everything but the ordinary”. The site provides buyers and sellers a ridiculously simple way to transact online, with confidence, and while having fun.

» Download their Trust Story (PDF)

Online golfing community site highlights testimonial videos

Boxgroove.com is an online community composed of private golf courses, private club golfers and prospective private club members.

» Download their Trust Story (PDF)

Online book rental company emphasizes brand experience

Chegg’s transformative concept of money-saving, online rental access to textbooks has made it one of the Internet’s fastest growing companies and the number one online textbook rental company.

» Download their Trust Story (PDF)

Registry Website Simplifies Gifting Process with Video Demos

Deposit a Gift is a cash gift registry website for all of life’s big events. So whether you are getting married, having a baby or celebrating another milestone, Deposit a Gift gives users the tools to create unique registries and design/host a free website, all in one place.

» Download their Trust Story (PDF)

Online ticket vendor engages customers with newsletter

For over 12 years, TicketPartners has provided customers with tickets for sold out and exclusive sporting events, concerts and theatre shows worldwide.

» Download their Trust Story (PDF)

Online travel itinerary service makes sign-in a snap with APIs

Tripit.com helps travelers organize their trip details into a customizable master itinerary, no matter where travel is booked. To create an itinerary, travelers forward booking confirmation emails to plans@tripit.com.

» Download their Trust Story (PDF)

Mobile payment platform emphasizes transparency

ZONG is the leading frictionless mobile payment solution used in hundreds of top applications on social networking web sites like MySpace and Facebook, leading virtual worlds like IMVU and Gaia Online, and online gaming sites like Acclaim Games and Mochi Media.

» Download their Trust Story (PDF)