"Since we've put the TRUSTe seal on our site, our conversion rates have increased significantly." Andy Mowery,debnroo, inc.
Return On Investment
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ROI Success Stories: E-LOAN 3-5% Conversion Increase Audible.com 22% Increase in Order Value |
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Financial services company E-LOAN tested the location and visibility of the TRUSTe Web Privacy Seal on pages that either collected site-visitor information or "sold" the brand. This test was to determine whether the presence of the TRUSTe privacy seal led consumers to complete auto refinance loan applications. Read more in the E-LOAN Case Study |
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Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe privacy seal lifted engagement by 2% on the homepage and order value by 22%. Read more in the Audible.com Case Study |
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Sachin Kothari, SME, Corporate Privacy Practices, AT&T
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