TRUSTe Privacy Services are Proven to Increase Conversions and Drive Revenue


TRUSTe online privacy seals can have direct impact on consumer decisions. As you'll see below, TRUSTe's online privacy services can help your business increase conversions, order value, and customer engagement. Your customers feel more confident to click, play and shop online.

  ROI Success Stories:

E-LOAN
3-5% Conversion Increase

Audible.com
22% Increase in Order Value



E-LOAN

Financial services company E-LOAN tested the location and visibility of the TRUSTe Web Privacy Seal on pages that either collected site-visitor information or "sold" the brand. This test was to determine whether the presence of the TRUSTe privacy seal led consumers to complete auto refinance loan applications.

Read more in the E-LOAN Case Study

 



Audible.com

Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe privacy seal lifted engagement by 2% on the homepage and order value by 22%.

Read more in the Audible.com Case Study

 

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Testimonial

"TRUSTe validation adds a whole new level of protection and customer appreciation."

Sachin Kothari, SME, Corporate Privacy Practices, AT&T

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