TRUSTe Privacy Services are Proven to Increase Conversions and Drive Revenue


TRUSTe online privacy seals can have direct impact on consumer decisions. TRUSTe's online privacy services can help your business increase conversions, order value, and customer engagement. Your customers feel more confident to click, play and shop online.


Customers do more business on TRUSTe certified sites   ROI Success Stories:

Debnroo
Increased Sales by 29%

AchooAllergy
$10 Increase in AOV

E-LOAN
3-5% Conversion Increase

Audible.com
22% Increase in Order Value



Debnroo

Debnroo.com, an online retailer, specializing in home, garden, and pet products that generate more than $1 million in annual sales, chose to display the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program.

Read more in the Debnroo Case Study

  Debnroo increased sales by 29%



AchooAllergy

Specialty online retailer of allergy, asthma, and sinus relief products, AchooAllergy.com, chose to display the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program.

Read more in the AchooAllergy Case Study

  AchooAllergy saw a $10 dollar increase in AOV



E-LOAN

Financial services company E-LOAN tested the location and visibility of the TRUSTed Websites seal on pages that either collected site-visitor information or "sold" the brand. This test was to determine whether the presence of the TRUSTe privacy seal led consumers to complete auto refinance loan applications.

Read more in the E-LOAN Case Study

  eLoan saw a 3-5% conversion increase



Audible.com

Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe privacy seal lifted engagement by 2% on the homepage and order value by 22%.

  Audible.com saw a 22% increase in order value

Testimonial

"TRUSTe validation adds a whole new level of protection and customer appreciation."

Sachin Kothari, SME, Corporate Privacy Practices, AT&T

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