What They're Saying About TRUSTe


TRUSTe seals and privacy services help all kinds of businesses put online privacy to work to help meet their business goals. Here’s what some of those companies are saying about us.


Increasing Average Order Value at AchooAllergy

Boosting Sales at debnroo.com

Increasing conversions at E-Loan

Reaching global compliance at Monster

Getting better leads at CourseAdvisor

Boosting newsletter registrations at Cheapflights

Building customer confidence at AT&T

Unifying privacy policy across multiple sites at NFL and Pfizer

Customers recognize the TRUSTe seal

TRUSTe: The source for online privacy services

Increasing average order value at AchooAllergy.com

"TRUSTe has made a significant difference in customer confidence when it comes to ordering from our site. Our average order is bigger, and the customers are happy."

-Cade McDonald, CEO, AchooAllergy.com 

Read the AchooAllergy case study

Boosting Sales at debnroo.com


"At Debnroo, the results we've seen with TRUSTe are fantastic. Since we've been using the TRUSTe seal on our site, our conversion rates have increased significantly."

-Andy Mowery, Founder, debnroo, inc.

Read the debnroo case study

Increasing conversions with the TRUSTe seal


"We proudly display the TRUSTe seal on our site to signify to customers that their privacy is a top priority for us. As a financial services organization, it is extremely important to us that our customers trust us 100% with their information. By taking every measure possible to earn their trust and then displaying the TRUSTe seal, we have seen an increase in our application conversions."
- Tess Koleczek, Chief Privacy Officer, e-LOAN

Read the e-LOAN case study


Reaching global compliance


"Being a member of TRUSTe's EU Safe Harbor Program gives us additional tools in our pursuit of meeting world-class privacy standards. In general, TRUSTe seals on our web pages help us give site visitors the confidence of knowing that we take privacy seriously."
- Patrick Manzo, Vice President of Compliance and Fraud Protection, Monster

Read the Monster case study

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Boosting newsletter registrations


"Cheapflights.co.uk takes pride in exceeding industry email standards regarding the collection of personal information. Communicating trust to our members through the TRUSTe "We Don't Spam" seal has increased our newsletter registrations significantly."
- Yogesh Sharma, UK Newsletter Manager, Cheapflights.co.uk

Read the Cheapflights case study


Customers recognize the TRUSTe seal


"We were aware that the TRUSTe seal was on several of the top 50 most-trafficked websites in the world. We had a hunch that visitors to our Web site would recognize the seal and click through to book hotel and travel reservations through us."
- Jay Cline, Minnesota Privacy Consultants; former CPO, Carlson


Getting better leads


"By displaying the seal, consumers felt more comfortable providing their personal information. This resulted in more and better-quality leads. TRUSTe clearly lends credibility to our privacy promises, which directly impacts our business. We'd lose tens of thousands of dollars per week by removing the TRUSTe Web Privacy Seal."
- James L. Van Alen, Jr., CFO, CourseAdvisor, Inc.

Read the CourseAdvisor case study

Building customer confidence


"It's one thing for AT&T to tell our customers that we value their information and protect it with the highest standards. It adds a whole new level of protection and customer appreciation when a third party like TRUSTe provides that validation checkpoint. By doing this, TRUSTe effectively tells our customers that not only does AT&T take pride in protecting customer information, but TRUSTe provides us with their seal of approval to do so."
- Sachin Kothari, SME, Corporate Privacy Practices, AT&T

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Unifying privacy policy across multiple sites


"With TRUSTe certification, we feel more comfortable knowing that all of the NFL's club sites are consistent with a uniform privacy practice. This mitigates the risk of a single unintentional misstep harming the reputation of the NFL. In addition, we believe TRUSTe seals have positively impacted our online marketing efforts."
- David M. Proper, Senior Media Counsel, NFL

Read the NFL case study

"The TRUSTe seal of approval has allowed me to sleep more soundly at night. TRUSTe certification and monitoring allows me to ensure privacy standardization across a majority of Pfizer's Web sites, while also abiding by national and state privacy laws. It is an invaluable component of Pfizer's privacy practice."
- Dr. Jean-Paul Hepp, Former Director, Privacy/Corporate Privacy Officer, Pfizer Inc.

Read the Pfizer case study


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TRUSTe: The source for online privacy services


"I think that a lot people outside the industry don't understand that many companies come to TRUSTe to vet their privacy policies and make sure they're covering all of their bases and doing the right thing. So TRUSTe has had an influence in encouraging companies to develop their privacy policies in the first place. But now they've become effective in both making those privacy policies more substantive and helping companies assess how and why they collect personal information."
- Chris Hoofnagle, Samuelson Law, Technology & Public Policy Clinic and senior fellow at the Berkeley Center for Law and Technology

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