Online Privacy Wiki

5 Reasons to Run a Website Tracker Audit
Do you know what's on your website? Code that tracks and customizes each user's experience makes the web more personal and interactive. But trackers (like cookies) might be gathering and sharing information beyond your website. Here's why you need to know what trackers your website uses:

1. It's required, because you do business in the EU

The EU Cookie Directive requires website operators to obtain informed consent from EU citizens before placing tracking elements on their device. That means that you must you must have an appropriate mechanism implemented on your website to obtain consent from EU citizens through either an express or implied consent methodology. Regular website tracking audits help you to identify technology on your website that requires consent to ensure that you can take the appropriate steps to comply with the EU Cookie Directive.

2. You may be losing revenue to ad competitors

With a little bit of code, your website is linked to an ad network and you can generate advertising revenue. When an ad network uses cookies to track behavior and serve the most relevant ads to your visitors you generate even more advertising revenue. When advertisers drop their own cookie they may use your visitor's online behavior to advertise on other websites instead of yours. In that case, you can potentially lose money. Read full article »