Cloud Data Privacy Certification How It Helps

Cloud Data Privacy Certification Quickly Wins New Business
Cloud computing and software as a service (SaaS) providers collect, store, and transmit sensitive end user data on behalf of their business customers. To quickly win new business and retain current clients, you need to be more sensitive than your clients to user data privacy. Can you assure your cloud computing clients that their data and the data of their customers meets the highest privacy standards and complies with applicable regulations?

Here’s how cloud privacy certification helps you win new business and retain current customers.

1. Cloud privacy as a differentiator
Easy to use, easy to learn and a good price are great. But if data is not secure and privacy measures do not meet or exceed regulations, your clients will go elsewhere. Bring data privacy into the conversation and set the bar high. Transparency of cloud data management and privacy practices gives you an edge over the competition.

2. Accelerate the buy process
Do more than add another trustmark to your website. Take data privacy off the negotiation table by including a certification letter with your proposal. Proof of third party cloud data privacy certification speeds due diligence processes so you can close more sales. Privacy requirements met? Check! Doing business in the EU? TRUSTe certification can ensure that your service is EU Safe Harbor compliant.

3. Protect your premium privacy reputation
Third party certification by global privacy experts gives you and your customers confidence that your privacy policy meets required regulations for your industry and location. Even more important, a review by security experts ensures that your organization fully complies with your policies. Monitoring assures you that your application or platform continues to comply. No surprises.

4. Privacy as ROI…for your clients
When your clients communicate high data privacy standards to their customers, they may experience more conversions and higher online engagement. Help your clients reduce friction in the buy and sign up process by making customers feel secure when they use your platform.

5. Be a market leader
The cloud is a new frontier and pioneers who provide effective leadership and quality resources will win. 94% of consumers consider online privacy important and they think about it often*. By choosing the market leader in online privacy to certify your cloud computing service, you help build the demand for more transparency, control, and protection of online data privacy.

The TRUSTed Cloud Data Privacy Certification brings over 15 years of experience reviewing and certifying online privacy policies for more than 5,000 customers worldwide to help establish trust in your cloud platform. Over 20 million consumers click on the TRUSTe seal every year.


 * TRUSTe Research in partnership with Harris Interactive, 2011