Importance of Website Privacy Certification

Certified Websites Increase Conversions with Trust
The majority of adults (90%) are concerned about privacy online and 88% say that they avoid companies that don’t protect their privacy. Does your website comply with the latest data privacy regulations and meet online privacy standards? More importantly, do your customers know? Websites give you many ways to increase customer engagement and build brand loyalty. But customers have to trust you before they create an account or submit personal information. A website certification trustmark communicates your commitment to online safety and security. Find out how website certification creates trust and increases conversions.

Put a priority on data privacy
A trustmark or seal from a recognized third party proves that your privacy policy and practices have been certified by security experts. When you post the trustmark on your website, your customers know that you care about their online privacy and follow the best industry practices.

Back up your claim
Third party certification by global privacy experts gives you and your customers’ confidence that your privacy policy meets required regulations for your industry and location. Even more important, a review by security experts ensures that your organization is in full compliance with privacy policies. No surprises.

Know what’s on your website
Changes to a website that include new partners or 3rd party code may add trackers that are not disclosed in your current privacy policy. A tracker audit identifies what’s on your website and who uses it to gather data. Make sure your website verification provider includes regular website tracker audits to maintain privacy policy compliance.

Stay up-to-date with a changing privacy landscape
Data analytics, customer profiling and tracking technologies have created a complex data privacy landscape. How do you comply with evolving national and industry regulations while making the most of new technologies? Put TRUSTe website security experts on your team through website certification.

Respond quickly and effectively to concerns
Quick resolution that protects the business and responds to concerned customers is good for compliance and for business. Customers trust companies that address their concerns in a timely manner. TRUSTe website certification includes proven dispute resolution services that save your customer service staff time and effort.

More than 5,000 customers worldwide trust TRUSTe with their website verification and dispute resolution. What’s on your website? Get a free 100-page website tracker and cookie audit.