How Mobile Certification Protects Privacy and Your Business

Web browsing is moving to mobile devices. In fact, the entire online experience – from advertising, to shopping, to gaming– is evolving and growing the mobile industry. To keep up, app developers and businesses with mobile web sites must stay current of new privacy laws and requirements.

Why You Need Mobile App and Web Site Certification
Governments and app stores increasingly require tailored mobile privacy disclosures for mobile apps and mobile web sites.

•	CA mobile privacy law requires mobile developers to display a privacy policy on their app or risk a $2,500 mobile app violation fine.

•	App stores now require apps to disclose the collection or transmission of personal information.

Consumers want transparency and choice when it comes to mobile app privacy.

•	74% believe it is very important to understand what information a mobile app collects.

•	98% believe it is important to have easy access to control personal information that is collected and shared by mobile devices.

(Source: Harris Interactive and TRUSTe Survey on Mobile Privacy. February 2011)

Mobile app certification from a third party privacy expert ensures that your mobile privacy disclosures and privacy practices comply with evolving privacy laws and best practices.

What Mobile Certification Means for Mobile Privacy
Privacy requirements for mobile apps and web sites are somewhat different from web site privacy policies.

•	A mobile privacy policy needs to be shorter and more graphical than a standard website privacy policy. Navigation should be optimized for the mobile platform.

•	Easy access to opt-in/opt-out controls and privacy dispute resolution services give users control of their preferences and enhances mobile security protection.

•	Policies and development practices related to geo-location and other technologies may not be addressed in web site certification and need to be reviewed.

Make Privacy Your App Differentiator
Consumers have a lot of choices when it comes to mobile apps and mobile web sites. A recognized mobile privacy seal and validation page builds trust in your mobile app by showing your mobile app is certified by a trusted third party.

Mobile Privacy Certification Datasheet
Download our Mobile Privacy Certification Datasheet:

Speak with a Mobile App Privacy Expert: 1-888-878-7830