• Collection and use of personal information
• Sharing of information with third parties.
• Tracking and whether you allow third parties to do so
• Whether you and/or your partners target ads to your users
• How users can access, update and delete their information
If you don’t hold yourself accountable to implement good privacy practices someone else might take up the challenge. Not only does your written policy have to be consistent with your actual practice, you need to give consumers an easy way to resolve privacy issues. Third-party privacy dispute resolution, for example, is a requirement for U.S. companies that do business in the EU and want to comply with EU privacy law. At the end of the day, using a reputable third-party to hold your business accountable to its privacy promises can be the most cost-effective, efficient way to protect your business, your customers, and your brand.