The right tools and a simple, regular review of your website and mobile apps will help you protect your customer’s trust and your reputation. These 4 steps outline a process for keeping your privacy up to date.
Step 1: Monitor and Evaluate Practices
Websites and apps that feature advertising or third-party services may collect data and share it with others. A website scanning tool can be used to identify unauthorized third party tracking technology and other privacy risks. If you have a mobile app you need to understand what data it collects.
• The technology you use and the trackers deployed.
• Where you do business and who your customers are.
• The type of information you collect, how long you keep it and what you do with it.
Step 2: Remedy Issues
• The EU Safe Harbor Framwork requires third party resolution services and has strict data retention policies.
• The EU Cookie Directive requires websites to obtain prior consent before EU citizens view web pages with cookies and other tracking technologies.
• Children’s Online Privacy Act (COPA) requires verifiable consent from a parent before collecting information from a child under 13 years old.
Step 3: Vet New Partnerships
Any new partnerships or technologies that are integrated into your website or app should have vetted privacy policies. Advertising networks, email partners, shopping carts services, and others may be collecting, processing or storing customer data on your behalf. Their privacy standards have to meet or exceed yours to maintain compliance with your own policy.
Step 4: Monitor Consumer Feedback