5 Reasons to Run a Website Tracker Audit
Do you know what's on your website? Code that tracks and customizes each user's experience makes the web more personal and interactive. But trackers (like cookies) might be gathering and sharing information beyond your website. Here's why you need to know what trackers your website uses:
1. It’s required, because you do business in the EU
The EU Cookie Directive requires prior consent from EU citizens before you track them. That means, you must have an opt-in mechanism that pops up for EU citizens before they view a page with tracking technology on it, even if the tracker belongs to an advertising network or other third party. Regular website tracking audits helps you identify technology on your website that requires prior consent to ensure that you comply with the EU Cookie Directive.
2. You may be losing revenue to ad competitors
3. Visitors get tired of waiting and go somewhere else
You have about a second to catch someone's attention on the web. When web pages are littered with tags from old programs or collect information no one is using, your website load time increases. Every tag requires a bit of communication and lots of extraneous tags can negatively impact page loading time. And website visitors hate to wait. A tracker/cookie audit helps you find out what’s slowing your site down.
5. You are responsible for third-party code on your site
You added code to your site for a legitimate purpose, but is the cute animation really a 3rd party data aggregator collecting and using your customers’ information? Your website’s privacy is only as strong as its weakest link and you are responsible for understanding if third-parties on your site constitute weak links. At the end of the day, if the trackers on your site, you are responsible for what data is collected and how it is used. A quality website tracking audit identifies the tracker, its source, its purposes, and the privacy risk level so you can make informed privacy management decisions.