Data Collection: If you have a mobile website, use a cloud-based service, or allow advertising, the data you collect may have expanded beyond cookies and forms to include geo-location information and online behavioral tracking. Make sure you disclose all data you collect, what you do with it and how it is protected.
Choice: Privacy policies have always included a mailing address for resolving disputes. An email and a phone number are a best practice. But the complexity of today’s privacy issues is best served by tools for users to manage their own privacy. Giving users a meaningful choice to opt-out of sharing using privacy settings is preferred.
Who writes privacy policies?
Where are privacy policies found?