New York, NY and San Francisco, CA – August 8, 2006 – The NFL today announced that 28 affiliated Websites have been certified to display the TRUSTe Privacy Seal, demonstrating the league’s commitment to consumer privacy and trust online. With the start of the 2006 NFL pre-season in August and the popularity of NFL fantasy football generating increased traffic to NFL Websites, visitors can be confident that TRUSTe-certified sites will provide notice and choice regarding use of their personal information.
Newly-certified NFL sites include NFL.com, Superbowl.com, the Pro Football Hall of Fame Website and 25 individual NFL team Websites. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process. To earn TRUSTe certification, NFL Websites agree to comply with ongoing oversight and TRUSTe’s consumer dispute resolution process.
“TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security,” said David Proper, the NFL’s senior counsel. “As a qualified third party, TRUSTe effectively ensured the integrity and consistency of privacy policies and practices across our sites.”
The TRUSTe Privacy Seal is one of the most recognized branded symbols of online trust among consumers. The TRUSTe Privacy Seal communicates that a Website has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission’s Fair Information Practices. ;
“By becoming a TRUSTe sealholder, the NFL gives its fans clear signal that it is trustworthy and respects the privacy wishes of the people who visit NFL Websites,” said Fran Maier, executive director and president of TRUSTe. “The NFL joins more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program.”
Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through Watchfire monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with posted privacy statements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.
TRUSTe is the leading global Data Privacy Management (DPM) company and powers privacy compliance and trust by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.
For media enquiries, please contact:
TRUSTe US Press Contact
Lela Gradman, TRUSTe
TRUSTe EU Press Contact
Eleanor Treharne-Jones, TRUSTe
+44 (0) 7811 093648