Provide Your Audience Transparency and Control over Ad Preferences
Online Behavioral Advertising (OBA), also known as Interest Based Advertising (IBA), requires that you provide users notice and choice regarding the use of their information. Managing this process across hundreds of ad campaigns and billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience.
TrustArc enables brands, publishers, and ad tech platforms to comply with the DAA / EDAA / DAAC self-regulatory programs. Our Ads Compliance Manager simplifies AdChoices program requirements and enables you to provide users with transparency and control in making informed decisions over interest-based ads.
Simplify AdChoices Program Requirements
Comprehensive reporting. Integrates with TrustArc Cookie Consent Manager to easily meet and manage both consent and ad preferences requirements from a single platform.