The Smart Grid is a planned nationwide network that uses information technology to deliver electricity efficiently, reliably, and securely*. Smart Meters, a key element of the Smart Grid, enables the collection of detailed customer energy usage data (CEUD) in order to 1) help utilities manage the delivery of energy more effectively and 2) provide customers an understanding of their energy use and information on how to manage it more economically.

How can TRUSTe help competitively differentiate your “smart” service?

Privacy concerns and risks arise from the increased collection of detailed personal information and require additional protection for customers. The TRUSTed Smart Grid Privacy Program assesses and certifies the privacy practices of third-party companies that require access to CEUD to power “smart” services and products, convincing utilities and customers that they can trust those companies with their energy usage data.

Examples of “smart” services and products that can benefit from TRUSTed Smart Grid Privacy Program:

  • Home security management systems
  • Smart thermostats
  • Smart appliances
  • Energy management apps
  • and other services that use this data

The TRUSTed Smart Grid Privacy Program helps companies certify their data collection and usage practices – using a standard for privacy that is based on Smart Grid Guidelines developed by the Future of Privacy Forum, and TRUSTe’s core values of transparency, choice, and accountability.



Key Features

TRUSTe privacy certifications follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.

Data Collection & Discovery

TRUSTed Smart Grid Privacy certification begins with a review of the data privacy management practices you want to certify. We work with you to identify a range of information including what data you collect, how you use it, who you share it with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. We also review your stated privacy practices and policies. The TRUSTe team uses a combination of methodologies including a manual evaluation of your privacy practices by our team of privacy analysts, company interviews and on-site engagements, and digital property scanning tools.

Privacy Findings Report & Gap Analysis

We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTe Privacy Certification Standards along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. The TRUSTe Privacy Certification Standards are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.

Privacy Statement Validation

We validate that your new privacy statement accurately reflects your privacy practices and is consistent with our Privacy Certification Standards.

Certified Privacy Seal

Once we validate that you’ve implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTed Smart Grid Certified Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your privacy statement as well as in other prominent places like your website home page and site footer to demonstrate your commitment to privacy. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification that your website certification is current and valid.

Letter of Attestation

Once certification is complete, you can request a customized letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe’s privacy program requirements. This attestation can be shared with clients and business partners as part of RFPs and other processes reviews to complement the TRUSTe Seal, providing a competitive distinction and selling point.

Privacy Dispute Resolution Service

TRUSTe also offers a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the US-EU Safe Harbor Framework.

Ongoing Privacy Guidance

TRUSTed Smart Grid Certification also provides you with access to ongoing privacy guidance as it relates to your TRUSTe certification, including new regulations, product plans, geographic expansion, and acquisitions. You’ll get access to TRUSTe Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.



TRUSTe Privacy Professionals


TRUSTe Privacy Services are delivered by our Privacy Consultants and Privacy Services Managers, a team of recognized data privacy experts with significant experience conducting privacy assessments. Our team has a unique hybrid background of privacy, technology, business process, and project management experience. All are CIPP trained or certified, many have law degrees, and have hands-on experience working for a wide range of companies including Adobe, American Express, Citrix, Comcast, HSBC Bank, IBM, Kimberly-Clark, Microsoft, Pfizer, and many more.

Our privacy team leverages nearly 20 years experience delivering data privacy management solutions for thousands of global brands along with our comprehensive technology platform. We also have key regulatory relationships and are a leading provider of privacy services supporting regulatory and self-regulatory compliance programs for a wide range of agencies including APEC, DOC, DAA, EDAA, and FTC.

TRUSTe Technology Platform


Our Data Privacy Management Services leverage the TRUSTe Platform, a comprehensive, SaaS technology solution that provides state of the art assessment management, compliance control, and website scanning / monitoring capabilities.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.

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