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Assurance & Certifications

TRUSTe EDAA Privacy Certification

Navigating online advertising requirements is essential. Ensure your advertising streams are optimized and in compliance with regulated markets. Maximize brand trust and business opportunities, while avoiding fines and litigation.

Distinguished recognition by regulators, partners, and consumers

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  • European Interactive Digital Advertising Alliance (EDAA) certified

    TRUSTe is an EDAA-approved certification provider. Utilize TRUSTe’s all-in-one solution to meet the standards and technology set out in the Online Behavioural Advertising (OBA) standards in the EU market.

  • Industry recognized credibility

    Leverage a trusted seal and standard to demonstrate compliance with privacy best practices in the EU for data collection and use.

  • Minimize compliance risk

    The certification process identifies risk and provides detailed recommendations from a global privacy expert to close gaps and reduce risk. Remove compliance risk by aligning your practices with EU self-regulatory criteria and best practices for data-driven advertising.

  • Shorten sales cycle

    Accelerate sales cycle with new customers and partners, while deepening the trust with your existing business relationships.

Certification process

Demonstrate privacy compliance, reduce risk, and build trust with an independent review powered by technology and delivered by privacy experts.
  • Discovery and evaluation

    An experienced Global Privacy Solutions team member guides you through the assessment process, utilizing our proven methodology and powerful technology. Our team works with your organization to efficiently guide the discovery of necessary information, including relevant data flows, and evaluating your privacy policies and practices against required standards.

  • Remediation assistance

    Rely on us to help you remediate gaps in your privacy program and leverage complementary access to relevant and curated operational templates to simplify your certification process.

  • Accessible audit trail

    Use TrustArc’s platform to access a complete audit trail, including assessment tasks and supporting documentation. Streamline inquiry responses and maintain audit compliance.

  • EDAA Seal

    A TRUSTe certified Letter of Attestation and EDAA seal are provided for your digital properties to demonstrate certification to regulators, customers, and partners.

  • Ongoing guidance

    TrustArc will continue to provide ongoing compliance after the certification period on your policies and privacy program.

Ensure advertising streams in the EU

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