Publishers Clearing House
TRUSTed Ad Program increases consumers confidence for one of the world’s largest direct marketing companies.
Publishers Clearing House (PCH) is one of the most successful multi-channel direct marketing companies in the United States. Since its inception in 1953, PCH has awarded over $200 million dollars in prizes and awards from coast to coast. The PCH Prize Patrol has become an American commercial icon with the famous van, big check, balloons, champagne and flowers, all instantly recognized by consumers.
Launched in 1998, PCH Online – a network of nearly a dozen winning sites – is the Web destination for Publishers Clearing House. PCH Online now attracts more than five million unique visitors with over 90 million page views each month. PCH Online also provides a very lucrative opportunity for advertisers to reach a diverse group of men and women online, with a database of more than 10 million customers and more than 3.5 million new registrants each year.
We know that our users and advertisers will only interact with brands they trust. By using the TRUSTe Privacy Seal and TRUSTed Ads, we are clearly demonstrating our unwavering commitment to privacy.
- Sal Tripi, Senior Director of Operations and Compliance, Publishers Clearing House
Our PCH brand has been well-respected for decades, one that everyone knows and loves,” notes Sal Tripi, senior director of operations and compliance at Publishers Clearing House. “When we extended our brand with the launch of several new online properties all centered on the theme of winning, we needed to establish the same level of trust for these sites as well. That’s why we chose to partner with TRUSTe – the undisputed leader in online privacy.”
PCH has been a client of TRUSTe for many years, receiving TRUSTe Web privacy certification in 2007. In addition to placing the TRUSTed Websites seal on all of its sites, PCH has also relied on TRUSTe for additional guidance when establishing its privacy policies and statements.
PCH is not only a publisher of content, it also operates as an advertiser on other company sites. And since advertisers are much more apt to do business with companies that have established a reputation of being a trusted brand, one of PCH corporate goals is to ensure that all of its ads are compliant with the industry’s new Self-Regulatory Program for Online Behavioral Advertising (OBA) standards. It was this need that led PCH to become one of the first clients for TRUSTe’s new TRUSTed Ads program.
TRUSTed Ads is a Direct Marketing Association (DMA) approved technology platform that allows companies to effectively self-regulate their online behavioral advertising practices and build trust with consumers, partners, and regulators. TRUSTed Ads delivers clear and meaningful disclosure about the collection and use of PCH consumers’ personal data, allowing them to instantly change their preferences or opt out altogether.
“TRUSTe came to market very quickly with a self regulation program that addresses transparency and choice for online advertising,” notes Tripi. “I don’t think I have ever seen any company respond so quickly to an industry need. TRUSTe, being the leader in online privacy, brought the OBA solution to market in record time.”
PCH has achieved great success with the new TRUSTe OBA program. “With TRUSTed Ads, we have found that only a very small number of our customers will choose to opt out of interest-based ads placed on our site,” said Tripi. “We believe that consumers appreciate being given the ability to make and enforce their own choices. Giving them that ability – coupled with the peace of mind provided by the well-established TRUSTe brand as an immediate trust indicator – provides them with the reassurance they need to feel comfortable in proceeding.”
Publishers Clearing House views trust as a key driver of its business, not an inhibitor. “Our loyal customer base is the foundation of our business,” concludes Tripi. “We know that our users and advertisers will only interact with brands they trust. By using the TRUSTe Privacy Seal and TRUSTed Ads, we are clearly demonstrating our unwavering commitment to privacy.”
TRUSTe is the leading global Data Privacy Management (DPM) company and powers privacy compliance and trust by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.
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