Joseph Turow, Ph.D.
Robert Lewis Shayon Professor of Communication
Associate Dean for Graduate Studies
Annenberg School for Communication
University of Pennsylvania
The Digital Marketing Transformation: How Consumer Privacy Fits into the Equation
“In the long term, if you don’t take what the public really wants into account, it is going to come back and bite you…when people begin to see that they get different commercials from their neighbors, and the TV screen starts calling you by your own name—‘creeped out’ will mean something on an entirely different scale.”