New Research into Awareness of OBA Icon in Europe


Eleanor Treharne-Jones, CIPP/E  Director of Global Communications & EU Marketing

A new online study commissioned by the European Interactive Digital Advertising Alliance (EDAA) and TRUSTe, has revealed that awareness of an icon aimed at providing greater transparency and control over behavioural advertising has doubled in Great Britain and in just two years the EU Self-Regulatory Programme underpinning this has achieved recognition and engagement.

The European Advertising Consumer Research Index 2014 provides a comprehensive picture of attitudes and awareness of the EU Self-Regulatory Programme across Europe.  The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA from 21 October – 10 November 2014 with over 10,000 respondents across 10 different European countries.

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Meet TRUSTe: Josh Harris, Director of Policy

Josh Harris

In our latest series, “Meet TRUSTe” you’ll be introduced to a TRUSTe employee every week and get an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

Name: Josh Harris

Job title: Director of Policy

How long have you worked at TRUSTe?: Nearly three months

Location: I work out of the D.C. office and visit the headquarters in San Francisco every other month. Much of my time is spent traveling to countries in Europe, Asia and Latin America to contribute to the work being done by government and industry on data privacy interoperability.

Describe key current projects: I started my career in privacy in 2006 and worked for the Department of Commerce as Associate Director for the Office of Technology and Electronic Commerce. In that capacity, I headed the US government’s delegation to the Asia Pacific Economic Cooperation’s Data Privacy Subgroup. After that I was the Policy Director at the Future of Privacy Forum where I continued my work on international data transfers, among other privacy-related topics. Watching APEC evolve and realizing the critical role TRUSTe plays in issuing certifications, I was eager to work with the smart team of privacy pros here to develop solutions to the evolving privacy landscape. Right now I’m focused on building out TRUSTe’s APEC Cross Border Privacy Rules certification system. To date, TRUSTe is the only organization in the world recognized as an APEC-accredited certifier to this standard.

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TRUSTe CEO Chris Babel’s Keynote from Pii Conference


TRUSTe’s CEO Chris Babel spoke at the Privacy Identity Innovation (Pii) event on Nov. 13 in Silicon Valley. This recently released video shows Chris’ keynote presentation at the event where he touches on the history of TRUSTe and how privacy has evolved during the past 17 years since TRUSTe was founded.

Watch the video below to hear Chris’ full keynote:

Product Launch: TRUSTe from Privacy Identity Innovation on Vimeo.


Privacy Priorities in 2015 – Privacy Investment on the Rise?

Financial year 2015

According the latest research commissioned by TRUSTe, companies are currently investing millions in privacy.

As the number of data breaches in the U.S. reached new heights in 2014, companies are making privacy a company-wide priority to build trust with their consumers and alleviate compliance and brand risks.

An independent survey commissioned by TRUSTe of 200 privacy professionals at companies with more than 1,000 employees provided the following highlights:

  • 30% of organizations claimed that their company budgeted more than $1 million in privacy in 2014
  • Nearly 4 out of 10 (39%) cited that 21 or more individuals in their organization are currently involved in privacy initiatives as their primary responsibility
  • 7 out of 10 (71%) noted that data privacy management was “very important” or “important” to their company
  • The budget for privacy management initiatives spanned across six different departments including  Marketing, Compliance, Legal & Security/IT

As the budgets to fund privacy initiatives continue to rise and now span across multiple business units, privacy investment is clearly becoming an important company-wide focus for organizations in 2015, said Chris Babel, CEO, TRUSTe.

Webinar: Privacy Priorities for 2015 – Leading the Pack

Are you wondering what your competitors are spending on privacy and how your company should prepare for 2015? Join TRUSTe’s Chris Babel, IAPP’s Sam Pfeifle and Merck & Co., Inc’s Hilary Wandall on December 16th at 9am PT for a webinar titled Privacy Priorities for 2015: Leading the Pack to hear privacy priorities for 2015.

By attending, you will:

  • Review IAPP & TRUSTe data for privacy staffing, organizational structure and budget
  • Understand your peers’ priorities for privacy investment in 2015
  • Hear ways to differentiate your business through privacy best practices
  • Gain the data and insight to evaluate your own program plans and advocate for the budget, tools and internal relationships you need

Register today! To learn more about our recent survey of 2015 privacy predictions, read the press release.


TRUSTe Enters into Privacy Partnership with Data Security Council of India


Today, the Data Security Council of India (DSCI) announced that they and have signed an MoU with TRUSTe to explore creation of a joint website privacy certification in India that is cross recognized with international standards and also meets local privacy requirements.

This certification program would leverage the existing capabilities of both the organizations – DSCI Assessment and Certification ecosystem in India which is based on DSCI Privacy Framework (DPF(c)) and TRUSTe’s Data Privacy Management Platform which includes privacy certifications and ongoing website privacy monitoring.

Dr. Kamlesh Bajaj, CEO of DSCI, announced this partnership in his inaugural speech at the NASSCOM-DSCI 9th Annual Information Security Summit in Mumbai on December 10 adding: “Given that the Indian economy is witnessing phenomenal increase in e-commerce and other electronic transactions, this certification program is being envisioned with the intent of strengthening the data privacy regime in India and giving more confidence to the consumers when they transact online.”

The NASSCOM-DSCI 9th Annual Information Security Summit is one of the most well attended security events in India with attendees from government, industry, solution providers and user community.


TRUSTe Privacy Automation Forum in NYC

Privacy Automation Forum Ace Hotel

By Dave Deasy, VP, Marketing at TRUSTe

Last week we held the second in a series of forums designed to bring together privacy and compliance executives to participate in a highly interactive discussion on emerging trends impacting the field of data privacy management along with the opportunity to share best practices and explore new solutions for managing these challenges. Unlike many privacy events, these events are focused on how to solve today’s problems versus merely discussing new policy developments.

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You’re Invited! – Upcoming Privacy Innovation & Technology Meet-Up

Privacy MeetUp

On Dec. 10, TRUSTe will host the Privacy Innovation & Technology Meet-up happy hour event for those working in (or interested in) privacy and security.

Meet others who work in your field, share stories and enjoy the holiday atmosphere with snacks and refreshments. We’ll also unveil our line-up of interesting guest speakers and topics for 2015. And at 7:30, group organizers will give a speech and announce the evening’s raffle winners!

This is the second MeetUp of this recently revived group. The purpose of this group is to let privacy professionals network, discuss hot privacy and security topics and learn more about the growing issues in both fields.

The event will take place at the TRUSTe offices in San Francisco, located at 835 Market Street, suite 800 from 5:30-8 p.m.

Register for this event on MeetUp. We hope to see you there!


December Monthly Spotlight — Privacy Priorities Webinar

Education concept: Knowledge Transfer on keyboard background

  • December 4

TRUSTe Privacy Automation Forum

Ace Hotel in New York City

At the TRUSTe Privacy Automation Forum guests will learn about current trends in privacy management, see an in-depth demonstration of the new TRUSTe Assessment Manager solution and get the opportunity to provide input into TRUSTe’s product roadmap.

This event is invite-only. TRUSTe plans to hold more of these type of events in 2015.


  • December 16, 9 a.m. PT / 12 p.m. ET

2015 Privacy Priorities – Leading the Pack

In this webinar, TRUSTe CEO Chris Babel will speak with Sam Pfeifle of IAPP and Hilary Wandall of Merck & Co., Inc. about the findings from IAPP’s recent study and corporate priorities to ensure privacy compliance and brand trust in the year ahead.

To register, click here.


Looking Ahead

TRUSTe’s Senior Privacy Consultant and Product Manager Debra J. Farber will be speaking at the 2nd Annual Business of Privacy Summit on January 26-27 in New York City. This event will focus on how organizations can utilize privacy practices to drive business and break into new markets. For more details and to register, click here.

In support of Data Privacy Day on Jan. 28, TRUSTe is hosting an event titled, “Data Privacy Trends 2015″ along with the Churchill Club and NCSA. For more details and to register, click here.

The Online Trust Alliance is hosting three events to promote data privacy education, with the first kicking off on Data Privacy Day. The 2015 DpD Town Halls & Breach Workshops will take place in three cities across the U.S. on three different dates: the first event will take place in San Francisco on January 28; the second will take place on February 4 in New York City and the last will take place in Washington, D.C. on February 5. To read about these events and to get involved, click here.

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