By Eleanor Treharne-Jones, CIPP/E, Director, Global Communications & EU Marketing, TRUSTe
In our data-driven world, it is vital that businesses know how to win and maintain consumer trust online. In the EU this can sometimes seem even more complicated because of the increasing complexity of privacy regulations and the different approaches to implementation across 28 Member States.
With the introduction of the EU Cookie Directive and the proposed EU Data Protection Regulation there have been concerted efforts by regulators to set common standards for data privacy across the EU. But as anyone doing business in the EU should be aware, there are still markedly different approaches to compliance and consumer attitudes across key EU markets.
From 15-19 September, 2014 EU Data Protection Authorities will review compliance with the EU Cookie Directive in a new initiative named “European Cookies Sweep Day”. This coincides with an announcement from the French Data Protection Authority – the CNIL – that they will start onsite and remote inspections to verify compliance with their latest cookie guidelines in October.