As you probably know, this past Wednesday Facebook announced the launch of new product called “Places”. Places is a location-aware service that allows users of the social networking site to digitally check-in to physical locations, such as restaurants and parks, and share their activity with friends. Since Facebook is a TRUSTe-certified site they briefed us on the product prior to its launch and we provided their team with well-received privacy feedback. While Facebook Places has passed an initial privacy review by TRUSTe we are conducting a 2nd stage review now that the product is out in the wild. We will continue to monitor and evaluate the service through means such as our privacy dispute resolution service that allows us to track consumer feedback.
I was attending the Privacy Identity Innovation Conference in Seattle when Places launched and the service was eagerly discussed by conference attendees. On Wednesday I downloaded the updated Facebook app for my iPhone and tested out Places, with my first ever check-in being the Seattle Space Needle. It seems to me that Facebook has taken important steps in this product design and rollout to live up to the key privacy principles of transparency, accountability and choice. I also like that Facebook chose to introduce this feature by itself at the launch, allowing the public to more easily digest the service’s capabilities and implications. TechCrunch reporter Evelyn Rusli wrote that Facebook is “making a real effort to dial up privacy with Places” and I think that sentiment is supported in reviewing Places’ privacy features. At the end of this post I’ve also included links to helpful online resources that further explain the privacy features of this new product.
What follows is an overview of three key privacy protections built-in to Facebook Places:
1. It’s an opt-in service:
In the past, Facebook has caused privacy stirs by rolling out opt-out services like Beacon, but in this case consumers have to actively engage and activate Facebook Places. While Facebook users can “place” tag their Facebook friends who do not activate the service, these tags do not become live unless the tagged individual approves them. For Facebook users who have activated the service, however, their friends (who have also activated Places) can check them into venues (2nd party tagging), though a user who has been checked in by a friend has the following privacy options available to them:
-They can manually delete personal check-ins made by their Facebook friends
-They can block individual friends’ ability to to place tag them
-They can block 2nd party tagging altogether
2. Users’ can define their audience:
The audience default for Facebook Places is “friends only”, meaning if you begin checking in to locations only your Facebook friends will be able to view this activity. Facebook Places users can, however, choose to share their location activity with a larger audience, such as the general public. When you check-in to a location you can view a page called “Here Now”, which lists the names of all Facebook users who are also currently checked in to that location, but this visibility is limited to “friends only” or “friends of friends” for Facebook users who have previously chosen these settings as their master privacy default. You also have the option in your privacy settings to turn off your visibility on “Here Now” pages altogether.
2. There are special protections for minors
There are millions of Facebook users between the age of 13 and 18 and data related to their real-time physical location can possibly compromise their safety. That’s why I am glad to see that Facebook has built in special protections for minors using Facebook, ensuring that only a minor’s Facebook friends can ever see their activity related to Facebook Places.
If you would like further privacy guidance on Facebook Places I would encourage you to look at the following resources:
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The Performance Marketing Association (PMA) recently announced the formation of a working group on consumer trust. I’m happy to say that TRUSTe is sponsoring the group and I’ll be chairing it. Privacy and customer trust has become such a hot topic of late that even traditional, by-the-numbers performance marketers are beginning to appreciate the real revenue upside from building trusted relationships with consumers. I am confident this working group will produce a set of sound best practices as well as compelling case studies that demonstrate the value of trust. To join the Consumer Trust working group you must be a PMA member; we’re especially interested in individuals with experience building consumer trust, but all PMA members are welcome to join. Whether you’re a publisher, advertiser, network, or agency/OPM solution provider we’d value your thoughts and insight on this topic.
Here at TRUSTe our entire business model is built on nurturing and leveraging customer trust. Consumers recognize that websites who display our distinctive green privacy seal have undergone rigorous certification and can be trusted with their personal information – be it a credit card number to complete a purchase or an email address to sign up for the latest social networking site. The seal is a powerful trust beacon that our clients have used with great success, leveraging it to increase conversions, sales, and AOVs by double digit percentages. We have a robust library of case studies available here that testify to the value of customer trust. I recognize, however, that trustmarks like our privacy seal are just one method of achieving consumer trust and I look forward to exploring complimentary trust-building strategies as part of this working group.
If you’re a PMA member and interested in joining this working group, drop PMA an email here. I look forward to working with you.
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As growth in all things mobile continues, with estimations of 1.82 billion Internet-enabled mobile devices by 2013, many more companies are creating mobile-friendly versions of their websites and or mobile applications. The decision to adapt to the mobile platform is dependent on your company’s objectives, the cost, potential “reach” of a mobile offering and the needs of your users. With mobile usage exploding, it’s not a question of whether your company should adapt to the mobile platform, but when and how.
Generally speaking, gaming and entertainment industries tend to publish mobile apps while the commerce and social networking industries favor mobile browsers. Mobile web and app pose unique challenges not only in terms of development and implementation but also in terms of familiarity and risk (real and perceived) and general acceptance by its users. Before tackling these issues, let’s first figure out which one(s) make the most sense for your company.
How do mobile applications compare to mobile web sites?
Mobile search company, Taptu, predicts that mobile websites will grow faster than mobile applications.
While iPhone (and now Android) device sales are impressive, creating an iPhone-only application, for example, can alienate a large number of consumers as the iPhone is only expected to account for 10% of all mobile devices sold in 2010.
What is a company to do?
In addition to market share, businesses must consider the cost and maintenance involved in developing applications for a specific mobile Operating System (OS) and platform that may have different technical standards and revenue terms. Leading mobile platforms include iPhone, Android, Blackberry, Symbian, Microsoft Windows, and Palm. Each platform has advantages and disadvantages that must be considered. In addition, if you’re looking toward an international strategy, OS and platform marketshare may vary by country. (more…)
Digiday:Daily’s Melinda Gibson’s article is a fun recap “It’s a story about how, even though such devices are clearly purchased and configured by early-adopters who’ve been around the block, such people are blithely pre-disposed to sacrifice their potential loss of privacy for convenience.”
And IAPP’s Jennifer Saunders delves deeper into the privacy issues with “Wi-Fi, Eye-Spy and the Unintended Consequences of new Technology” with commentary from Peggy Eisenhouer “The reality is that any smart device–any device that has the capability of storing or transmitting data–should be formally decommissioned.”
Now if I could just get my pictures (and camera back).
Most people by now have an idea of how important it is to protect the information on their PCs. But PCs aren’t the only things that store data or connect to the Internet. Smart phones, digital cameras, gaming consoles and a whole range of “web-enabled” gadgets can transfer or share your information. And it’s not just the hardware. Mobile applications, social applications, networked games, and other software also put your private data at risk of exposure.
For example, look at what happened to me just last month. My digital camera was lost or stolen at the Ritz Carlton bar in Berlin. I was devastated. Not only was my nice new toy gone but along with it the many pictures of the boys and I biking around Berlin were lost forever. Then a few days ago, I received an email that said 73 photos had been uploaded to my Eye-Fi account. Eye-Fi is an SD memory card that wirelessly transfers photos to your PC or uploads them to the Eye-Fi service or your favorite photo-sharing site. It also geo-tags them, which is quite handy.
I immediately went to the new album and, to my surprise, saw pictures of a very blond family—not my family—enjoying my camera on an Alpine vacation. Unfortunately, the card didn’t upload the biking pictures that I had taken in Berlin. Some of the pictures were geo-tagged as well, so I knew the general area where my camera was now held hostage.
I’d like my camera back. I’d like my pictures back. But more importantly, this highlights the privacy issues around gadgets that connect to the Internet. Even if the transmitting or sharing is in your control—and even if you chose to “opt in” to a service—you could lose your device, forget your settings or sell the device without considering the information you have on it or what apps on the device may still share information. Or, as in the case of the newfound “owners” of my camera, a device in your possession may be communicating to the world without you knowing it.
What can you do? Here are some guidelines for consumers and companies.
Consumers
1) Know Your Gadgets — Understand their capabilities and what information they may be collecting. It also pays to know what options you may have around sharing your information, such as whether your gadget will notify you or ask your permission before accessing and transmitting your information data.
2) Demand Choice — Mobile or web-enabled devices should require you to opt-in to sharing information, especially personal data, location information, photos, and the like. You should also have the persistent ability to change those choices. When you purchase or activate a new device or software application, make sure that the default settings are not defaulted to transmitting or sharing information without your consent.
3) Secure Your Device — Remember that when you lose a device the information on it can also fall into the hands of unsavory individuals. Take advantage of any options available for remotely turning off your device or swiping it clean. For example, with the iPhone, Apple offers a remote find and “remote wipe” as part of its MobileMe service. Of course you have to choose to use this feature and enter a password. Additionally, you should remember to back-up your information.
4) Clean Your Gadget — Before selling a used phone, iPad, iPod, MP3 player, computer, camera or any electronic device that has a memory, be sure to swipe it clean. Remove the memory card. Most computers provide a way to reformat and wipe clean personal data.
5) Share Location Information Carefully. It’s great to have check-ins and tag pictures of where you’re at and also be able to find your friends. But on the flip side are stalkers, thieves and others who may not have your best interests in mind. Don’t broadcast the fact that you’re on vacation, for example.
6) Share Friend/Family Information Carefully — While you might be fine with having all of your information transmitted widely, your friends and family may not have the same inclination. Be especially careful with photos and information of children.
7) Remember Anonymity Only Goes So Far. Even if you think you are anonymous, on a dating site, or in photo galleries, unsavory players can potentially identify you by putting together a number of data points, such as location, what your T-shirts says, people with whom you are associated, and what you bought. Anonymity can be lost.
8) Check Stuff You Buy (or Find). Be sure that it isn’t enabled to share your information based on the prior owner’s settings.
9) Do Unto Others. If you find yourself with someone else’s data, consider what you’d what want them to do with your information.
10) Share this Advice. We’re all in this together, we can all educate one another.
Businesses (Makers of Devices and Applications)
1) Provide Transparency — Make it clear how the device works and what it transmits or shares.
2) Provide Choices — Set the defaults to a privacy-protecting level. Make consumers opt-in to sharing or transmitting information.
3) Provide Security — To the extent possible, provide ways for consumers to protect their information on a device. These features can include physical protection, password controls, remote management, etc. Try to make these easy to access and use.
4) Understand Data Sensitivity. Recognize that your software and gadgets may have sensitive information (financial and health data, for example). Take extra care to secure and educate your customers
5) Design for or Build in Privacy — Make sure someone on the product and development teams (not just the legal or regulatory compliance teams) understands privacy implications.
6) Require Your Partners to Protect Privacy — Ensure that your partners live up to your requirements, which includes monitoring them for compliance.
7) Have a Privacy Policy — Be sure that it accurately reflects your practices and your commitment to providing privacy and choices. (TRUSTe can help develop and certify your privacy policy and program.
8) Be Accountable —Provide consumers a way to contact you as it relates to your device. Monitor your systems—continuously. Consider working with a third-party such as TRUSTe for consumer dispute resolution.
9) Understand the Differences of International Privacy Law — Some countries might be much more restrictive about what can be shared or transmitted and others. Other countries might want rights that intrude upon your customers privacy. Be sure you understand.
10) Share this Advice. Like consumers, bussinesses and other organizations need to learn and embrace best practices. TRUSTe will help.
If you use the “Like” button to share something, that item will appear on your Facebook profile page and also on your friends’ newsfeed, depending on your Facebook privacy settings. You may also receive updates in your Facebook newsfeed from this site or item in the future. Facebook also collects information such as which pages you have visited on this and other sites that have implemented the “Like” button.
Earlier this week the Wall Street Journal published an investigative series “What They Know”, examining the online tracking and advertising ecosystem. As part of the series they review the tracking practices of well-known Internet properties (including a number of TRUSTe-certified websites) and provide interactive guidance for consumers on how to limit online tracking. Below is a video they produced explaining the online advertising/tracking ecosystem.
Here at TRUSTe, we’re inclined to agree with the series’ overarching claim that “tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry.” Online advertising and targeting is an extremely complex ecosystem. Numerous studies have found that consumers are poorly educated when it comes to the data processing practices behind the Internet. This speaks to a need for better “e-education” and the Wall Street Journal does a commendable job in using this series to shed light on the online tracking ecosystem and educate consumers.
Is online advertising tracking a categorically bad practice? We don’t believe so. When done in a privacy conscious manner, online tracking can bring about a richer experience for both consumers and businesses alike. But somebody needs to watch the watchers, so to speak, and ensure that they respect and protect consumer personal information and privacy wishes. As a third-party privacy certifier we assume that role for our clients. When that kind of outside oversight doesn’t exist, there is an increasing potential for harms associated with online tracking that include, but are not limited to:
1. User anxietyabout being monitored
2. Reputation and safety risks to users whose private activity is exposed
3. Spam and unwelcome intrusion from over-targeting
When online tracking is done in a privacy conscious way, however, these harms can be mitigated and/or avoided altogether. Consumer privacy can be protected in this ecosystem when transparency, accountability and user choice are incorporated into the process.
TRUSTe works hard to ensure that the sites we certify integrate these principles. More than 40 percent of the companies profiled in the Wall Street Journal series are TRUSTe-certified so we did some internal analysis, looking at the data and disclosure practices of sites we certify compared to their non-certified peers. What we found was promising.
TRUSTe-certified websites mentioned in the WSJ series were much more likely to provide consumers with a readily accessible advertising management tool (with 71 percent of TRUSTe-certified sites providing this accessible tool, versus only 14% of non-certified sites). Also, we found that TRUSTe-certified sites were more likely to provide a privacy policy short notice (a digestible summary of the privacy policy so users can quickly understand what’s happening with their information and make informed decisions). 48% of TRUSTe certified sites provided this short notice, versus only 17% of non-TRUSTe certified sites. I think it’s also worth noting that a number of TRUSTe-certified sites reviewed in this series are doing rather innovative things to address consumer privacy concerns. Comcast, for example, is testing an online behavioral advertising management pop-up we’ve created, allowing consumers to opt-out of behavioral advertising without leaving the homepage. And TRUSTe-certified social networking sites Facebook and LinkedIn continue to provide their users with an increasingly robust and granular set of privacy controls. By way of a recent example, just yesterday, Facebook proactively moved to offer its full suite of privacy controls to its mobile users (and area that you will see more from us on as well in the coming weeks).
The requirements we have to help companies achieve privacy conscious data practices are numerous and strict: companies are required to provide clear disclosures in their privacy policies of what type of tracking technologies they use on the site. We encourage them to provide short notice too, summarizing the key points of their privacy policy so consumers can quickly make informed decisions. We also require companies to provide consumers with opt-in choice prior to the transfer of their sensitive information, such as financial information, to a third party. We also recommend that our seal holders provide an opt-out for behavioral tracking not linked to personally identifiable information. There are many more requirements than there is room for here and if you are interested in what it takes to display the TRUSTe Privacy Seal you can read our full program requirements here.
Another important characteristic that differentiates TRUSTe-certified websites from their peers who participate in online tracking is that the sites we certify participate in our consumer privacy dispute resolution program. This program (which is free for consumers to use) brings a higher degree of accountability to the process since companies are obligated to respond to consumer privacy complaints. When users click on our privacy seal they are taken to our validation page allowing them to endorse the website’s privacy practices or file a privacy complaint. We tallied up all the privacy complaints and endorsements we’ve received for TRUSTe-certified companies mentioned in the WSJ series . Of the more than 1 million endorsements and complaints we looked at in this analysis an astounding 99 percent were endorsements and less than 1 percent were privacy complaints (moreover, complaints typically concern profile management and email unsubscribe issues unrelated to online targeting). We believe this means TRUSTe has done its job in helping websites we certify achieve transparency, accountability and choice in their data practices. Consumers seem to think so anyway.
Lastly, let’s not fail to examine and expose the clear benefits that online tracking can provide to both business and consumers alike. Online tracking supports an advertising model that has provided us with countless free services embraced by millions around the world, from email, to video streaming, to social networking. Online tracking can also richly enhance our online experience. It allows for better recommendations and a more personalized interaction with the websites and apps we have grown to love, like audio/video streaming sites that remember our preferred volume setting via cookies. Keep in mind that the WSJ found that nearly one-third of the more than 3,000 tracking files they examined were used exclusively for this purpose: to directly enhance the user experience on the website, unrelated to advertisements.
Online tracking is neither all good nor all bad and we’re working hard at TRUSTe to ensure that the “good” can continue to exist, while mitigating the risks associate with the “bad.” We believe that the websites we certify will continue to lead the pack in incorporating transparency, accountability and choice into their online tracking and advertising practices, thereby protecting consumer privacy. And we’ll be watching.
If you use the “Like” button to share something, that item will appear on your Facebook profile page and also on your friends’ newsfeed, depending on your Facebook privacy settings. You may also receive updates in your Facebook newsfeed from this site or item in the future. Facebook also collects information such as which pages you have visited on this and other sites that have implemented the “Like” button.
Earlier this week we announced that we’re taking the well-recognized TRUSTe privacy seal to new places online: the lead generation market. It’s a natural fit, really since on a lead generation page you’re asking people to hand over their personal information – names, phone numbers, email addresses etc. – and to trust you with that data. And that’s not an insignificant request: a recent study by KPMG found that 79% of consumers are concerned about unauthorized access to their personal information. Another recent study found that 88% of adults have refused to give information to a business or a company because they thought it was not necessary or was too personal.
In a business where fractional increases in efficiency and conversion can make a big difference to bottom lines our hunch was that the TRUSTe seal could have a substantial impact. We know consumers trust our seal in other contexts, like online shopping, but we wanted to see how they would respond to the seal in a lead generation context. Dealix.com, an automobile lead provider, placed the TRUSTe seal at the end of a lead funnel that had been running 60 days prior to the seal’s placement so they had a solid benchmark to analyze potential conversion rates. The results were clear and impressive: the presence of the TRUSTe seal netted a 7% increase in lead conversions. Dealix GM Anna Zornosa said it herself: “a seven percent increase in conversion is not easy to come by”.
Other client findings from various seal tests include:
9% boost in registrations (an educational lead generator);
26% increase in monthly site registrations (an international airline);
$1 million estimated increase in annual revenue from online applications (an auto loan service)
With these results in hand we felt confident in putting our efforts behind creating a new program – TRUSTed Leads – to bring the power of the TRUSTe seal to lead generators, lead aggregators and lead buyers. But we’re not just handing out these seals. Far from it. As with all TRUSTe services, to qualify for the seal applicants will need to meet the rigorous requirements of our privacy program. We’re also working with relevant industry leaders in the lead generation space to develop additional standards designed to engender trust and protect consumers from potential abuses. Our program requirements ensure that transparency, accountability, and choice exist in the collection and processing of personal information. These three principles form the backbone of online privacy and are what consumers expect when they see the TRUSTe seal online.
If you use the “Like” button to share something, that item will appear on your Facebook profile page and also on your friends’ newsfeed, depending on your Facebook privacy settings. You may also receive updates in your Facebook newsfeed from this site or item in the future. Facebook also collects information such as which pages you have visited on this and other sites that have implemented the “Like” button.
It’s been a big week for privacy issues in Washington. Hearings in both the Senate and the House with heavy hitter witnesses and public comments from policymakers about their plans for legislation have kept those of us in the privacy policy community plenty busy.
Tuesday’s Senate Commerce Committee hearing on general privacy issues (archived webcast available here) was striking for the witnesses who testified – FTC Chairman Jon Leibowitz, FCC Chairman Julius Genachowski, and representatives from Apple, Google, Facebook, AT&T, and others. While industry witnesses didn’t labor on the potential perils of privacy regulation in their oral comments, their written testimony urged policymakers to consider the ramifications of stifling innovation before legislating. During the first panel of Leibowitz and Genachowski, the majority of questions went to the FTC Chairman who said to expect before the end of the year the release of the Commission’s recommendations on how to improve privacy protections following their privacy roundtable series. In prepared remarks Leibowitz admonished industry to speed up self-regulation or potentially face privacy legislation next year and noted that the FTC is again considering the implementation of an online “do not track” registry similar to the nation’s “do not call” registry.
During the second panel of industry leaders, privacy advocates and academics the company witnesses got some tough questions about their privacy practices. The question and answer session with this panel highlighted that there is a steep learning curve on technology issues for many Senators. Those who attended the hearing on Tuesday, Chairman John D. Rockefeller (D-WV), David Pryor (D-AR), John Kerry (D-MA), Byron Dorgan (D-ND), George LeMieux (R-FL), Mike Johanns (R-NE), John Thune (R-SD), Any Klobuchar (D-MN), Mark Begich (D-AK) and Claire McCaskill (D-MO), were enthusiastic about tackling the issues at hand. Their remarks across the board, however, point to the committee’s predilection to believe that consumers are threatened by current online collection and use of data. Chairman Rockefeller asked whether consumers can demand the same degree of anonymity on the Internet that they have in a shopping mall. Several noted that records about purchases are maintained by online retailers such as Amazon and eBay. Senator McCaskill called online targeted advertising “creepy” although she did note that we need to be careful “not to kill the golden goose.” (more…)
Part 3 in an ongoing series on the mobile platform & privacy
By Janet Jaiswal Director of Enterprise BU TRUSTe
Screenshot of Facebook’s iPhone app
There is very little doubt in anyone’s mind that the iPhone has revolutionized the mobile industry and has forced the hands of everyone – from handset manufacturers and carriers to application developers – to be more creative and innovative in order to stay in the game. Another advantage Apple has is that it requires its developers to follow its human interface guidelines. These guidelines help mobile apps conform to good design principles. These design principles are so popular that more and more mobile apps and mobile web developers are following these guidelines regardless of whether they are on the Apple store, which contributes to the continuing appeal of the mobile device.
Tasks performed on mobile devices tend to be tactical in nature. Your users have a very specific need and they want to accomplish their goal in the easiest and fastest way possible. Best user interface design principles include:
Compact screen size requires a minimal feature set optimized for common use cases
Fonts and font sizes are used to show hierarchy and importance
The ability to only see one screen at a time means features must be progressively displayed
Large buttons are used to make interactions actionable
The commonality of the mobile form factor means users expect adherence to mobile design conventions – interactions should be conventional and consistent
Limited content real estate means help text creates unnecessary clutter – the interface should be simple and intuitive so that the user needs little instruction
The Worldwide Web Consortium (W3C)’s Mobile Web Initiative has created mobile web best practices to help companies follow best practices for delivering web content to mobile devices. These guidelines are just a start. You need to do more if you want your mobile app and/or website to continue to attract engaged users.
What can a company do when a user is presented with dozens, if not hundreds of similar, competing mobile applications? How can a company help a mobile app user feel comfortable sharing their location information with the app? How can you help users trust mobile forms that require them to share information such as their name, password, email or physical address? How can you help users trust mobile platforms linked to their financial accounts?
A study by TNS Global Market Research of more than 1,000 users in December 2009 revealed that more than 75% of users look for the presence of a privacy policy when giving personal information on a website. By following good mobile privacy policy design principles, you help your users feel more comfortable sharing their information on your mobile website or application. (more…)
John Gamble, CIPP Marketing & Communications Associate
TRUSTe
If you have an online business and there’s the possibility of an acquisition or bankruptcy in your company’s future you would be wise to review your privacy policy. What kind of promises does your policy make about your use of personal information and are those promises realistic in the event that your company is acquired or goes bankrupt and must sell its assets? Personal information is the new digital currency and for many online companies it’s their most valuable asset. If your privacy policy claims that you will never share a specific type of personal information such as email addresses with third parties you may find yourself unable to transfer or sell information assets as part of an acquisition or bankruptcy proceeding.
Earlier this month a bankrupt, youth-oriented website found itself in this very position when the Federal Trade Commission (FTC) warned them that selling their former subscribers’ information would violate the company’s privacy policy and risk enforcement action. David Vladeck, the director of the FTC’s Bureau of Consumer Protection, was very clear on this point.
“The XY privacy policy is simple, explicit, and clear,” Vladeck wrote. “Subscribers and members were told that their personal information would not be sold, shared, or given away to ‘anybody.’ Therefore, any sale or transfer of the data to a new company, new owner, or other third party would directly contravene the privacy representations and could constitute a deceptive practice by the original company or its principals.”
In June, privacy lawyers Lisa J. Sotto, Scott H. Bernstein and Boris Segalis of Hunton & Williams wrote an excellent article on this subject entitled “Emerging Privacy Issues in Bankruptcy”, which you can read here. They conclude:
“While it is critical to address consumers’ privacy expectations in preparing privacy notices, it is also important for companies to avoid excessive privacy commitments that may adversely affect strategic business interests now and in the future, including the value of the company’s personal information assets.”
If you’re a large company your privacy policy should be subject to regular review and revision as it adapts to your evolving business. Privacy policies need not only accurately reflect current information practices, but should also be forward-looking documents that anticipate future information needs. So word your privacy policy appropriately and as always, provide your customers with transparency, accountability and choice surrounding the collection and use of their personal information. Be sure to check out our page providing additional best practices for businesses to build trust with consumers.
If you use the “Like” button to share something, that item will appear on your Facebook profile page and also on your friends’ newsfeed, depending on your Facebook privacy settings. You may also receive updates in your Facebook newsfeed from this site or item in the future. Facebook also collects information such as which pages you have visited on this and other sites that have implemented the “Like” button.
