Jun
25
2015

Privacy Ecosystem Map Highlights Evolving Market to Address Growing Challenges

EcosystemMap

EcosystemMap

By Dave Deasy, VP, Marketing at TRUSTe

There are many players in the privacy ecosystem. From regulatory agencies to law firms to technology companies – and each entity plays an essential role in managing the balance between business use of data and consumer data protection.

Over the past few years the privacy ecosystem has grown rapidly and keeping track of the various organizations and range of solutions has grown unwieldy. In order to better understand the ecosystem, TRUSTe has developed the Privacy Ecosystem Map.

Read the rest of this entry »

Jun
24
2015

Meet TRUSTe: Chris Babel, CEO

chris_blog

Over the past six months we have given you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. This week we conclude the series with our CEO Chris Babel.

chris_blog

How long have you worked at TRUSTe? It will be 6 years this December.

Tell us about your role at TRUSTe. As CEO, I’m responsible for setting strategy, vision and direction for the company. This encompasses everything from what markets to enter, what products to deliver to help our customers succeed and how to differentiate TRUSTe. Critical to succeeding is our culture and team, as the best strategy in the world still loses without great execution from people who understand the company direction and are passionate about our shared success. On a daily basis this can vary dramatically from meeting externally with customers or prospects to improve our market knowledge or internally hosting our monthly “Beer with Babel” meeting where employees can directly or anonymously submit any question they have about the company and our direction.

How has your role changed over time? When I started at TRUSTe, we had just transitioned from a non-profit organization with 60 employees and were just starting to build our technology platform. Today, we have about 175 employees with more people in product and engineering than we had in the whole company five years ago. Managing the transition to a full-fledged technology company and transitioning the culture with the market concerns around privacy exploding has been a massive change to TRUSTe and exciting challenge.

Read the rest of this entry »

Jun
23
2015

Can Self-Regulation Meet Privacy Challenges of IoT?

Privacy

By Matthew E.S. Coleman, JD, CIPP/US, Enterprise Privacy Solutions Manager at TRUSTe

Regulators are struggling. They are struggling to find a paradigm to protect consumer privacy in the face of rapid technological change. This sentiment kicked off a panel titled, “Can Self-Regulation Meet Privacy Challenges of IoT?” at TRUSTe’s Internet of Things (IoT) Privacy Summit in Menlo Park, CA on Wednesday. The panel, moderated by Nancy Libin, former Chief Privacy Officer of the Department of Justice, contained a diverse array of privacy professionals from private, public, and, non-profit backgrounds. Panelists included Alex Reynolds, Director and Regulatory Counsel, Consumer Electronics Association; Justin Brookman, Director of Consumer Privacy, Center for Democracy & Technology; Hilary Cain, Director of Technology & Innovation Policy, Toyota Motor North America, Inc.; and Nithan Sannappa, Senior Attorney, Federal Trade Commission.

The panelists largely focused on the recommendations presented in the Federal Trade Commission’s January 2015 report titled, “Internet of Things: Privacy and Security in a Connected World.” There are three main principles from the report touted as a workable privacy standard for IoT device manufacturers: 1) Security; 2) Data Minimization; and 3) Notice and Choice.

The FTC has historically enforced reasonable security as a part of its unfair practices purview. In the context of IoT devices, what is deemed reasonable is largely based on context. What types of information is the device collecting? Is it sensitive personal information (e.g., geolocation, protected health information, etc.)? What quantity of data is collected? The higher the risk profile associated with the data collected then the stronger the protections required on a device.

Read the rest of this entry »

Jun
17
2015

2015 IoT Privacy Summit Recap [PICS]

IoTSummit15(1)

IoTSummit15(1)

Here’s an interesting thought: If you buy a home 10, 20 or 30 years from now and the home contains a smart fridge and other smart appliances — who will own that data? The buyer or the seller?

This is just one of the many thought-provoking scenarios shared at this year’s IoT Privacy Summit.

IoTSummit15(4)

The day began at 9 a.m. with one opening session in a large room at the beautiful Rosewood Hotel on Sand Hill Road in Menlo Park. Then, for most of the day, the room was separated into two rooms where numerous sessions and panels on a wide variety of hot IoT topics took place. Panelist covered topics including smart cars and privacy considerations for the future; smart homes and how to prevent ‘bandits’ from accessing that information; how privacy leaders can prepare for the next wave of IoT innovations through best practices, as well as the issues the latest IoT inventions might create.

Read the rest of this entry »

Jun
17
2015

Meet TRUSTe: Mikhail Nikitin, Director, Business Development, EMEA

mikhail_blog

Each week we give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

mikhail_blog

Name: Mikhail Nikitin

Job Title: Director, Business Development, EMEA

How long have you worked at TRUSTe? 4.5 years.

Tell us about your role at TRUSTe. I run Business Development and Sales efforts for TRUSTe in Europe. We opened a London office several years ago, making my job of expanding TRUSTe’s presence both in UK and on the continent a lot easier. The challenges in the European data protection requirements and very specific consumer attitudes towards privacy mean that there is a real appetite from businesses to make the right choices when it comes to privacy strategy. We’ve been gaining a lot of traction with our Privacy Technology products and Certification services in the EU and I’m thrilled to be part of team that started this.

Read the rest of this entry »

Jun
16
2015

IoT Summit Session: ‘Protecting Your Home from IoT Bandits’

smart house automation

Leading up to the second annual IoT Privacy Summit on June 17th we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.

smart house automation

It’s finally here! The 2nd Annual IoT Privacy Summit 2015 is this Wednesday in Silicon Valley. We look forward to all the interesting and timely IoT topics that’ll be discussed in the numerous panels, as well as meeting a wide variety of people working in privacy in some capacity.

During the past couple weeks we’ve been sharing some details about the panels attendees at the Summit will have the opportunity to hear. We’ve been very fortunate to get numerous experts in various IoT topics to speak at the Summit. One panel titled, “Protecting Your Home from IoT Bandits” will cover the benefits and many challenges of keeping personal data protected as homes become ‘smarter.’

The panel will take place from 1-1:45 p.m. Speakers include Michael Kaiser, Chief Executive, NCSA; Jeff Hagins, CTO & Co-Founder, SmartThings; Jim Hunter, Chief Scientist and Technology Evangelist, Greenwave Systems; Alex Danoyan, VP of Platform, Control4; and Kraig L. Marini Baker, Partner, Davis Wright Tremaine.

Leading up to the Summit we’ve been sharing details about individual sessions on our blog. You can read more about them here:

Tickets for this event are sold out, however you can tune-in via live stream. Click here to register.

 

Jun
11
2015

Connected Cars and Privacy: The Automobile Industry’s Push for Self-Regulation

Pushing on a touch screen interface navigation system in interior of modern car

Leading up to the second annual IoT Privacy Summit on June 17th we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.

Pushing on a touch screen interface navigation system in interior of modern car

At the upcoming IoT Privacy Summit 2015 on June 17th, one of the many panels will focus on privacy self-regulation in the automotive industry – a topic that’s received a lot of press ever since the connected car concept was introduced.

The panel titled, “How the Automobile Industry Took the Lead in Industry Self–Regulation” at 10:45 a.m. will cover the rapid evolution of privacy best practices in the automotive industry, and how those best practices will protect consumers and companies. Speakers include: Tim Tobin, Partner, Hogan Lovells; Jill Phillips, Chief Privacy Officer, General Motors; Joe Jerome, Policy Counsel, Future of Privacy Forum.

Lawmakers and industry experts have taken an interest in how automotive companies will protect the privacy of drivers as connected cars are introduced to the market. Clearly, the automotive industry is paying attention and last year launched the first self-regulatory principles for the Internet of Things. Join this session to hear from the key people involved in developing these principles and find out what they see as the next steps for the industry.

Read Also: Health Privacy in a Connected World – Beneficial or a Privacy Violation?

With more than 40 speakers and 12 sessions, the 2nd Annual IoT Privacy Summit 2015 is expected to be the premier event for anyone working in IoT and privacy-related fields. To register for the IoT Privacy Summit 2015, click here.

Jun
10
2015

Meet TRUSTe: Jennifer Cristobal, Director of Global Human Resources

jenny_blog (1)

Each week we give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

jenny_blog (1) 

Name: Jennifer Cristobal

Job Title: Director of Global Human Resources

How long have you worked at TRUSTe? It will be 4 years in August.

Tell us about your role at TRUSTe. The HR team at TRUSTe is focused on more than just benefits and payroll around here. I am involved in driving HR initiatives that support our company’s goals while championing our greatest assets, our employees. Like many positions here, I have the opportunity to be strategic at a high level while still being involved in the day-to-day tasks by rolling up my sleeves and getting work done. Also, I should mention that we’re always looking for exceptional people to join our team!

Read the rest of this entry »

Older posts «