Dave Deasy
VP Marketing | TRUSTe
On October 30th the California Attorney General’s office announced they were going to start actively enforcing a law requiring mobile apps to have and conspicuously post a privacy policy. Companies were given 30 days notice to comply with the law.
On December 6th they announced their first lawsuit – charging Delta Airlines for neglecting to comply with the California Online Privacy Protection Act. You can read the full announcement here.
If you have a mobile app, or a mobile website, your company is at risk of significant monetary penalties ($2,500 per app download) and / or negative media coverage. Even if your company is not based in California, or if you only offer free apps, the law still applies to your company.
If you have not already done so, you should expedite conducting a full review of all your mobile properties to ensure you are in compliance with the law.
TRUSTe also offers privacy certifications for mobile apps and websites. Many of the most well-known mobile apps and websites on the marketplace are TRUSTe-certified, such as those from The New York Times, the NFL, Dropbox, and Avis.
If you have any questions, give us a call and one of our privacy experts will help you ensure your apps are covered.
