Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices

October 03, 2013

Daryl McNutt, VP Marketing Drawbridge
@Drawbridge

In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some companies, the pledge to protect consumer privacy comes first and foremost when introducing cross-device technology – and Drawbridge is one of those companies.

Read more “Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices”

Powering Trust Roadshow – First Event 9/19 in San Francisco

September 09, 2013

TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow.

This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to run their online businesses.

Read more “Powering Trust Roadshow – First Event 9/19 in San Francisco”

Data Anonymization

April 16, 2013

Jim Rennie
Sr Product Counsel | TRUSTe

Recently, talk of “anonymizing” or “pseudo-anonymizing” data has been picking up, both publicly online and in private conversations with our clients.

There have been questions on what these terms mean, what they mean for user privacy, and the pitfalls around the practice.

Currently, “anonymizing” is not defined or clearly addressed in TRUSTe’s privacy program requirements.  However, we have developed an understanding of the practice over time that we apply evenly to all of the participants in our privacy programs.  We also provide guidance on privacy best practices to clients on this topic and other practices, which are not covered by our program requirements.

TRUSTe defines anonymizing as taking information that is currently Personally Identifiable Information (PII) and permanently turning it into non-identifying data.  We identify pseudo-anonymizing as taking data that is currently PII and turning it into non-identifying data that can be returned from its anonymized state to PII in the future.

One of the simplest forms of anonymization that takes place every day on nearly every website: analytics.  Services like Google Analytics take PII such as an IP Address combined with other detailed information, then anonymizes and aggregates the data to provide useful graphs such as the percentage of site visitors that use Mozilla Firefox.  In this situation, anonymization increases user privacy, because the site does not need to retain any PII to get the information they require. Read more “Data Anonymization”

Forrester Updates Their Report on Effective Privacy Program Measurements

March 28, 2013

Forrester’s report on effectiveness of privacy program measurement.

Forrester issued the latest revisions to the “Effective Privacy Program Measurements Report which draws from a wealth of analyst experience, insight and research through advisory and inquiry discussions with more than 50 Chief Information Security Officers. Additionally, end users, vendors, industry experts (including Verdasys and Varonis Systems) contributed to the report which was composed by the Security & Risk Professionals team at Forrester, including Ed Ferrara and Andrew Rose (Principal Analysts), Stephanie Balaouras (Vice President and Research Director) and Kelley Mak (Research Associate).

Forrester talks about how sensitive privacy issues are due to the emotional response that they trigger in consumers.

“Although most people probably can’t easily define it. However, they know they want their personal information to remain private unless they themselves release it, and they feel unnerved, even angry, when they feel a trusted party has breached their privacy. The emotional aspect makes it difficult to evaluate privacy concern: Directly asking about a privacy issue may result in an emotional and biased response.”

It is noted that “the emotional aspect of privacy makes both customer and employee privacy a critical issue for business and S&R professionals.” It results in an intense emotional reaction to your customer’s privacy being breached and, it becomes likely that you will lose their trust, confidence, and business. Read more “Forrester Updates Their Report on Effective Privacy Program Measurements”

7 Privacy Tips For Holiday Shoppers

December 03, 2012

Photo Source

With the holiday season just around the corner more consumers than ever will head to their computers, tablets, and smartphones to buy gifts online for friends and family.  A recent PriceGrabber survey found that 16% of US consumers intend to use their mobile devices this holiday season to view coupons, make purchases, and compare online prices with in-store deals.  In the UK, this activity would seem more common as Econsultancy recently reported that 39% of UK consumers say they will use their mobile device to check prices or product details.

In the hunt for the best deal you can take some simple precautions to protect your personal information online. The risk of identity theft, financial fraud, and spam are real, and the repercussions range from the mildly annoying to the downright devastating. A recent TRUSTe survey found that most consumers – 54% in the UK and 60% in the US – are more concerned about their privacy online than they were a year ago, so you’re not alone if you’re concerned.   Taking a few simple steps to protect your privacy and data can make all the difference in preventing these privacy pitfalls.

These seven privacy tips can help ensure that you have a successful and safe online shopping experience this holiday season. Read more “7 Privacy Tips For Holiday Shoppers”