Jan
14
2015

Obama to Introduce New Data Privacy Initiatives at Next Week’s SOTU

Washington_government (1)

The word is out that data privacy will be a key issue in President Obama’s State of the Union address next week (Jan. 20). This week, the president met with the Federal Trade Commission to give a preview of the new data privacy initiatives he plans to introduce.  The anticipated legislation includes the Personal Data Notification and Protection Act, and the Student Data Privacy Act.  The overall aim of the president’s proposed legislation is to tackle identity theft as well as protect student and consumer privacy at a federal level.

Everyone wants to know how the president’s proposed initiatives will impact businesses. But we don’t have to wait until next week since numerous commentators have already shared details of the president’s plan to tackle these timely issues.

The Personal Data Notification and Protection Act “would demand a single, national standard requiring companies to inform their customers within 30 days of discovering their data has been hacked,” according to the New York Times. In the president’s meeting with the FTC commissioners, he said that the current patchwork of state laws are a costly burden to companies and fail to protect Americans.

The president also would like to codify the 2012 Consumer Privacy Bill of Rights in 45 days, among other privacy protection measures.

President Obama wants privacy regulated by the federal government as opposed to individual state governments, which can vary significantly in approach. Compliance complications can arise when state governments regulate privacy since it requires companies to comply with a myriad of differing state laws, which can cause confusion.

However, some are concerned that such legislation could be too restrictive and stifle innovation.

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Jan
14
2015

Meet TRUSTe: Ken Okumura, VP Engineering

ken_blog

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgable and friendly people who work at TRUSTe. 

Name: Ken Okumura 

Job title: VP Engineering

How long have you worked at TRUSTe?: 5 years

Describe your current role, how this role has changed over time and your current projects: I am responsible for managing engineering and operations infrastructure at TRUSTe. I have held this position since I started here. Although my responsibilities have largely remained the same, the scope of my work has grown from evolving our core product and service offerings to building a new set of products and services that still revolve around privacy but due to market demands have steered us to expanding beyond our certification services. Not only has the scope of our business grown in the past 5 years but our human resources reach has extended globally as well. Collaborating with the rest of our engineering team in the Philippines has allowed us to gain efficiencies in development that we would not have otherwise been able to achieve in San Francisco alone.

What do you like most about working here?: I really enjoy exploring new ways to solve problems that haven’t already been solved by others or in ways that others may have not thought about before. It’s really inspiring to see people within the company rallying around an idea and running at full speed to realize it. When others see what you see and are excited to work toward that goal, it becomes contagious. TRUSTe has been fortunate to have a lot of exceptional people who share that passion.

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Jan
13
2015

Mitigate Risk, Protect Consumer Data With a Privacy Impact Assessment

Privacy

This post is part 1 of a 4 part series about Privacy Impact Assessments (PIAs) that we will be posting weekly. 

The importance of privacy will only grow over time. The amount of connected devices is increasing exponentially – and with that, so is the amount of personal data flowing on the Internet ­– possibly exposing people to risk.

The Privacy Impact Assessment, commonly known as a PIA, is a process for identifying, assessing and mitigating privacy risk for a specific product, service or system. The PIA serves to help companies see where they stand in terms of privacy practices, thereby also helping companies protect consumers’ personal data.

Big data presents a lot of commercial opportunities for businesses, but that data must be mined safely. A number of high-profile companies have made headlines for privacy breaches, and although it’s possible to recover, it can be a long and slow process.

Business of all sizes should conduct a PIA. For companies that want to be around for the long term, privacy is no longer an option.

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Jan
09
2015

Online Privacy Crackdown Beyond the EU to Brazil

privacy regulation

By Kris Vann, J.D., Senior Product Marketing Manager at TRUSTe 

Historically, the EU has been the darling of data protection initiatives. This past year, however, the crackdown went well beyond the EU to growing economic areas such as Brazil.

Less than a month after the new “Marco Civil da Internet” went into effect on June 23, 2014, Brazilian regulators announced its first penalty by fining the telecom provider Oi a respectable 3.5 million reais ($1.59 million). Regulators alleged that Oi failed to notify Internet users that their browsing activities would be tracked and sold to third parties for use in behavioral advertisements.

This was a strong warning to multinational companies doing business in the rapidly growing Brazilian economy that the country’s regulators would take swift action to ensure compliance with its new Internet law.

Under the new Brazilian law, a website operator or company must obtain a Brazilian citizen’s express consent before the collection and use of their personal data. In addition, the terms and conditions of a website or application regarding the collection, use, storage and processing of personal data must be clearly stated in a manner easily identifiable by the respective user in the applicable agreement or terms of use.

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Jan
08
2015

Internet of Things Privacy Summit – Call for Speakers

IoT_Privacy_Summit_2015

The Internet of Things is continuing to take center stage in the tech world and is a game-changing moment in our relationship with technology and personal data. But with all the excitement surrounding connected homes, fitness trackers and smart watches, there are still many challenges facing the industry. As Edith Ramirez, chairwoman of the Federal Trade Commission, highlighted at CES this week the trend toward having so many things constantly connected to the Internet presents serious risks that start-ups and big companies need to take seriously. Research shows that concerns surrounding the privacy and security of the personal data collected through these devices could be an obstacle for the growth of this industry

With 35% of Americans now owning a smart device other than a phone, the Internet of Things is now an everyday reality. However, few best practices currently exist for providing consumers with transparency and choice in how their data is being used.

The first Internet of Things Privacy Summit in 2014 #IoTPrivacy brought together 26 speakers and over 200 experts including regulators, privacy professionals and IoT experts to define the privacy needs of the new interconnected world and scope out the next generation of solutions. Across eight sessions the group reviewed the latest research, use cases and debated the adequacy of current regulations and whether a new privacy model was needed for connected devices.

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Jan
07
2015

Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant

ray_blog (FINAL)

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgable and friendly people who work at TRUSTe. 

Name: Ray Everett

Job title: Principal Consultant and Director of Product for Compliance Solutions

How long have you worked at TRUSTe?: 9 months.

What did you do prior to working at TRUSTe? Prior to TRUSTe, I managed advertising and search privacy issues at Yahoo!, and before that was general manager of the privacy monitoring service at Keynote Systems. All told, I have nearly 20 years of privacy experience, including over a decade of privacy-related consulting for more than two dozen Global 2000 corporations and numerous start-up ventures.

Describe your current role and how your career in privacy has changed over time: My interest in privacy began in the mid-1990s when I became involved in an incident that became somewhat legendary in early Internet lore: the infamous “Green Card Spam” wars of 1994 (chronicled here). Those early battles over the appropriate ways to advertise on the Internet sparked my curiosity around how this evolving medium could be used — and abused. While attending law school, I hoped to learn more about privacy, but at that point most privacy law was still very much centered around issues like paparazzi stalking the rich and famous and peeping toms harassing average folk. As I became more deeply involved in law and policy issues around Internet privacy, I was appointed as the first US Corporate Chief Privacy Officer for an early behavioral advertising network called AllAdvantage, where we had to build a complex browser plug-in to enable the kind of targeting and ad delivery capabilities that are intrinsic to today’s basic web experience.

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Jan
05
2015

Majority of Consumers Want to Own the Personal Data Collected from their Smart Devices [SURVEY]

mobile-data-smartphone-user-500

No doubt, connected devices are an increasingly hot commodity as the Internet of Things market continues to grow and will again be a major focus at the 2015 Consumer Electronics Show this week in Las Vegas. However, the one issue that could put a damper on this growth is consumer concerns about data privacy issues and sharing personal information.

Today, TRUSTe released some interesting new data related to the privacy concerns surrounding the growing Internet of Things (IoT). Two studies commissioned by TRUSTe, one in the U.S. and one in the U.K., show that 35% of U.S. consumers and 41% of British consumers own one or more smart devices other than a smart phone. The survey also showed that 79% of U.S. consumers and 80% of British consumers are concerned about the idea of their personal information collected by smart devices.

Slightly more Americans (20%) than Brits (14%) believe that the benefits of smart devices outweigh any privacy concerns, however both numbers are notably low. Perhaps not surprisingly, the majority of consumers – 69% of U.S. consumers and 73% of British consumers – believe they should own any data collected through their smart devices, raising even more questions around the uncertainties of privacy in the big data era.

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Jan
02
2015

January Monthly Spotlight — Business of Privacy Summit, Data Privacy Trends 2015

January Spotlight 2015

 

  • January 22

Privacy Insight Series 

This is the first Privacy Insight Series event in 2015. These invite-only events serve to connect privacy professionals and provide a forum to discuss new privacy issues.

For more details and to register click here.

 


  • January 26-27

2nd Annual Business of Privacy Summit

New York City

This event focus on how organizations can utilize privacy practices to drive business and break into new markets. TRUSTe’s Senior Privacy Consultant and Product Manager Debra J. Farber will be speaking at this event about privacy-safe data engagement and information sharing strategies.

For more details and to register, click here.

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