Each week we give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Mikhail Nikitin
Job Title: Director, Business Development, EMEA
How long have you worked at TRUSTe? 4.5 years.
Tell us about your role at TRUSTe. I run Business Development and Sales efforts for TRUSTe in Europe. We opened a London office several years ago, making my job of expanding TRUSTe’s presence both in UK and on the continent a lot easier. The challenges in the European data protection requirements and very specific consumer attitudes towards privacy mean that there is a real appetite from businesses to make the right choices when it comes to privacy strategy. We’ve been gaining a lot of traction with our Privacy Technology products and Certification services in the EU and I’m thrilled to be part of team that started this.