Jun
17
2015

Meet TRUSTe: Mikhail Nikitin, Director, Business Development, EMEA

mikhail_blog

Each week we give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

mikhail_blog

Name: Mikhail Nikitin

Job Title: Director, Business Development, EMEA

How long have you worked at TRUSTe? 4.5 years.

Tell us about your role at TRUSTe. I run Business Development and Sales efforts for TRUSTe in Europe. We opened a London office several years ago, making my job of expanding TRUSTe’s presence both in UK and on the continent a lot easier. The challenges in the European data protection requirements and very specific consumer attitudes towards privacy mean that there is a real appetite from businesses to make the right choices when it comes to privacy strategy. We’ve been gaining a lot of traction with our Privacy Technology products and Certification services in the EU and I’m thrilled to be part of team that started this.

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Jun
16
2015

IoT Summit Session: ‘Protecting Your Home from IoT Bandits’

smart house automation

Leading up to the second annual IoT Privacy Summit on June 17th we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.

smart house automation

It’s finally here! The 2nd Annual IoT Privacy Summit 2015 is this Wednesday in Silicon Valley. We look forward to all the interesting and timely IoT topics that’ll be discussed in the numerous panels, as well as meeting a wide variety of people working in privacy in some capacity.

During the past couple weeks we’ve been sharing some details about the panels attendees at the Summit will have the opportunity to hear. We’ve been very fortunate to get numerous experts in various IoT topics to speak at the Summit. One panel titled, “Protecting Your Home from IoT Bandits” will cover the benefits and many challenges of keeping personal data protected as homes become ‘smarter.’

The panel will take place from 1-1:45 p.m. Speakers include Michael Kaiser, Chief Executive, NCSA; Jeff Hagins, CTO & Co-Founder, SmartThings; Jim Hunter, Chief Scientist and Technology Evangelist, Greenwave Systems; Alex Danoyan, VP of Platform, Control4; and Kraig L. Marini Baker, Partner, Davis Wright Tremaine.

Leading up to the Summit we’ve been sharing details about individual sessions on our blog. You can read more about them here:

Tickets for this event are sold out, however you can tune-in via live stream. Click here to register.

 

Jun
11
2015

Connected Cars and Privacy: The Automobile Industry’s Push for Self-Regulation

Pushing on a touch screen interface navigation system in interior of modern car

Leading up to the second annual IoT Privacy Summit on June 17th we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.

Pushing on a touch screen interface navigation system in interior of modern car

At the upcoming IoT Privacy Summit 2015 on June 17th, one of the many panels will focus on privacy self-regulation in the automotive industry – a topic that’s received a lot of press ever since the connected car concept was introduced.

The panel titled, “How the Automobile Industry Took the Lead in Industry Self–Regulation” at 10:45 a.m. will cover the rapid evolution of privacy best practices in the automotive industry, and how those best practices will protect consumers and companies. Speakers include: Tim Tobin, Partner, Hogan Lovells; Jill Phillips, Chief Privacy Officer, General Motors; Joe Jerome, Policy Counsel, Future of Privacy Forum.

Lawmakers and industry experts have taken an interest in how automotive companies will protect the privacy of drivers as connected cars are introduced to the market. Clearly, the automotive industry is paying attention and last year launched the first self-regulatory principles for the Internet of Things. Join this session to hear from the key people involved in developing these principles and find out what they see as the next steps for the industry.

Read Also: Health Privacy in a Connected World – Beneficial or a Privacy Violation?

With more than 40 speakers and 12 sessions, the 2nd Annual IoT Privacy Summit 2015 is expected to be the premier event for anyone working in IoT and privacy-related fields. To register for the IoT Privacy Summit 2015, click here.

Jun
10
2015

Meet TRUSTe: Jennifer Cristobal, Director of Global Human Resources

jenny_blog (1)

Each week we give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

jenny_blog (1) 

Name: Jennifer Cristobal

Job Title: Director of Global Human Resources

How long have you worked at TRUSTe? It will be 4 years in August.

Tell us about your role at TRUSTe. The HR team at TRUSTe is focused on more than just benefits and payroll around here. I am involved in driving HR initiatives that support our company’s goals while championing our greatest assets, our employees. Like many positions here, I have the opportunity to be strategic at a high level while still being involved in the day-to-day tasks by rolling up my sleeves and getting work done. Also, I should mention that we’re always looking for exceptional people to join our team!

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Jun
09
2015

Privacy Report Tackles Issues that Publishers Can’t Ignore

WAN-IFRA_Report

WAN-IFRA_Report

World Association of Newspapers and News Publishers (WAN-IFRA), in association with TRUSTe, has published an in-depth study titled, “Data Privacy Report: An Issue for Our Time.” This report covers privacy for publishers – the issues they face and recommendations to tackle these issues. The in-depth report makes a clear case for why data privacy is a topic that deserves attention.

“At the most fundamental level – as has been reiterated by many industry representatives interviewed for this report – it’s about a need to self-regulate or be regulated,” according to the report. “Publishers proving – and communicating – to consumers that data privacy is top priority may not only moderate the need for further legal controls, but also earn consumers’ trust and willingness to share their private information and online behavior.”

Issues arise since publishers need to collect data from consumers (via cookies and non-cookie trackers alike) to create added value in advertising products, which is an important business asset. At the same time, publishers must balance that business need with the importance of maintaining consumer trust by being transparent and offering consumers opt-outs.

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Jun
04
2015

Privacy & The Internet of Things: The Importance of Transparency in Accounting for What We Can’t See

PrivacyKeyboardCloseUp

PrivacyKeyboardCloseUp

By Jessica Groopman, Industry Analyst, Altimeter Group

Perhaps the most important lesson the Internet has taught us is that connectivity itself has infinite implications—for good, bad, and most importantly, the unforeseen. We’ve watched digital transform entire industries like publishing, media, music, and retail. As we enter into the next phase of the Internet—the so-called Internet of Things, or more accurately, the digitalization of the physical world through sensors, data and connectivity— the potential for unforeseen implications and unintended consequences skyrockets.

We Can’t Know What We’ve Never Seen

The ratio of unforeseen consequences of data use, aggregation, sharing and targeting eclipses what we can predict. Yet we can illuminate our understanding of this with the following two implications:

  • Connecting things anoints them with context through the data that is inherently created.
  • Connecting things renders the things themselves and the data these things emit vulnerable to threats—to security, privacy and safety.

As the IoT industry grapples with these two competing implications, weighing innovation, opportunity, and potential on the one hand with security, privacy, and safety risks on the other, all constituents involved have a role in helping pave the way. Today we see a dizzying amount of activity and discussion around how to navigate these implications, but we’re in the infancy of this discourse, nevermind its application.

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Jun
03
2015

OTA Publishes ‘Most Trustworthy Online Retailers’ List

Computer Key - Online Shopping

Computer Key - Online Shopping

TRUSTe is proud to support the development of the Online Trust Alliance’s (OTA) 2015’s Most Trustworthy Online Retailers through our privacy technology and analysis. The list, which was announced today, comes after a thorough audit and evaluation of each website’s best practices in brand and consumer protection, security and privacy.

More than three-dozen data attributes are weighted in the audit to determine if a company is following the OTA’s best practices. TRUSTe’s technology was leveraged to rank each online retailer based on privacy best practices.

“As more devices become connected in the IoT era, companies must proactively take steps to protect consumers and be transparent in how this vast amount of data is collected and used,” says TRUSTe CEO Chris Babel. “TRUSTe is dedicated to developing cutting-edge technology to analyze and identify privacy-centric online retailers for inclusion in OTA’s Honor Roll while helping businesses navigate the emerging IoT market and build consumer trust.”

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Jun
03
2015

Meet TRUSTe: Kevin Clifford, Director, Enterprise Solutions

kevin_c_blog

Each week we give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.  

kevin_c_blog

Name: Kevin Clifford

Job Title: Director, Enterprise Solutions

How long have you worked at TRUSTe? I’ve worked at TRUSTe for just over 5 years.

Tell us about your role at TRUSTe. I work with enterprise clients who are looking for a wide range of data privacy solutions, which include privacy assessments, consulting projects, monitoring solutions or, more recently, our new Assessment Manager to help automate their privacy assessments across the organization. I help our clients prioritize their privacy roadmap and then identify which of our solutions fit their needs. Once our privacy solutions are in place our clients continue to rely on us for ongoing guidance as the global privacy landscape seems to shift on a daily basis.

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