Jul
08
2014

How the Internet of Things Transforms the Product Lifecycle

By Aaron Weller, Al Sweeny, Brad Chin and Radhika Srivastava of PwC

There is a lot of anticipation, investor excitement, and hype regarding the potential benefits of the Internet of Things (IoT), as often happens with transformational products at the start of their adoption cycle. Beyond just getting the initial devices out the door, forward thinking organizations need to consider the steps to be taken throughout the entire product lifecycle; i.e. how will these devices be supported and maintained over time? Speed to market in the IoT realm can have unintended and expensive consequences.

Consideration should be given to devices that may have an extended operational lifespan or whose software goes through several iterations of updates or releases. For instance, how often do people replace their refrigerator? If the device is smart, the expectation is that the features and functionality will evolve over the lifecycle of the product.  We have already seen this occur in televisions where Samsung has provided ‘upgrades’, including additional processors and memory to enable the use of advanced smart features.

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Jul
01
2014

July Monthly Spotlight

-          July 3

How to Comply with the CNIL’s Latest Cookie Guidance

Webinar

In France, compliance with the CNIL’s published guidelines on cookies and other trackers is a must. With the CNIL announcing an increase in enforcement actions in 2014, as well as the need to meet growing consumer privacy expectations, non-compliant companies are at risk of negative media coverage and damage to their brand.

TRUSTe’s Yann Kronberg will join with expert panelists from CNIL, DataGuidance and FieldFisher in a webinar to provide attendees with guidance for complying with CNIL’s latest cookie guidelines.

Register now to learn about the following topics:

  • Overview of amendments to the e-Privacy Directive and compliance requirements across the EU
  • Outline of CNIL’s enforcement plans & guidance on working with regulators
  • Insight into what is required to comply with CNIL’s cookie guidelines from a technical/IT perspective
  • Privacy technology solutions to help companies comply with CNIL’s revised guidelines

This webinar will be presented in French. Register online today!

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Jun
30
2014

TRUSTe and DataGuidance to Host Joint Webinar on Latest CNIL Cookie Compliance Guidelines

In France, it is crucial that companies comply with CNIL’s published guidelines on cookies and other trackers in order to build consumer trust and brand loyalty. Research shows that 1 out of 2 French consumers expect companies to comply with the amendments to the e-Privacy Directive, while 44% plan to only visit websites of companies who comply.

With the CNIL announcing an increase in enforcement actions in 2014, and growing consumer privacy expectations, non-compliant companies are at risk of negative media coverage and damage to their brand.

Join expert speakers Judicaël Phan  & Vincent Toubiana, CNIL, Lindsey Greig, DataGuidance, Olivier Proust, Fieldfisher and Yann Kronberg, TRUSTe on 3rd July at 4pm CET to hear more about the latest CNIL guidelines and enforcement plans, and what this means for your business and technology solutions to help you comply and build trust with your consumers.

Register now to learn about the following topics:

  • Overview of amendments to the e-Privacy Directive and compliance requirements across the EU
  • Outline of CNIL’s enforcement plans & guidance on working with regulators
  • Insight into what is required to comply with CNIL’s cookie guidelines from a technical/IT perspective
  • Privacy technology solutions to help companies comply with CNIL’s revised guidelines

Please note that this webinar will be presented in French. To register, click here.

Jun
25
2014

Internet of Things (IoT) Privacy Summit Agenda Topics Revealed

As the Internet of Things continues to gain momentum through connected homes and wearable tech, the threat of consumer privacy challenges are becoming clear, as recent research shows that only 22% of internet users agreed that the benefits of smart devices outweighed any privacy concerns.

To address the privacy needs of this new interconnected world, TRUSTe is bringing together over 20 speakers and more than 200 experts from the privacy and technology communities at the Internet of Things Privacy Summit on July 10th in Silicon Valley.

Speakers from the Federal Trade Commission, Future of Privacy Forum, GE, Intuit, IoT Consortium, McAfee, Pew Research, among others will lead sessions on the following topics:

  • Privacy Predictions from the Pew Research Report: “The Internet of Things will Thrive in 2025”
  • Big Data vs. Privacy & Security: How These Concerns May Impact Commercial Exploitation of This Data
  • Beyond Mobile: Consumer Trust on Connected Devices – The Next Frontier for Behavioral Advertising
  • Privacy Compliance 3.0 – What Kind Of Regulation is Needed for the Internet of Things?
  • The CPO’s Perspective – Privacy Solutions & Current Best Practices for the Internet of Things

Read the full press release and see the full list of speakers here. To register, go to http://www.eventbrite.co.uk/e/internet-of-things-privacy-summit-silicon-valley-ca-tickets-11316147903

If you can’t attend in person, register for event live streaming at http://info.truste.com/Event_InternetofThings_US_071014_Event-IoT-US-071014-LiveStreamForm.html

We hope to see you there!

Jun
25
2014

TRUSTe Named App of the Week by Direct Marketing News!

TRUSTe’s new privacy app has been named App of the Week by Direct Marketing News! The app allows consumers to easily manage their ad experience by opting out of targeted advertising or choose the types of  ads they want to see based on their interests (auto, dating, health, travel, etc.) The App also helps advertisers ensure compliance with industry self-regulatory guidelines.

Download the app today for free from the App Store (iPhone, iPad and iPod touch), or at Google Play (Android).

 

Jun
23
2014

TRUSTe & Disconnect Introduce Visual Icons to Help Consumers Understand Privacy Policies

Today, privacy innovators TRUSTe & Disconnect have launched Privacy Icons software to help consumers easily understand website privacy policies and how websites are handling their data.

Consumers want to know how websites are using their privacy and data, but they often do not have the time or patience to read existing privacy policies, which are typically quite long and complex. According to The TRUSTe Privacy Index, the average privacy policy is 2,464 words long and takes about 10 minutes to read.

The Privacy Icons software simplifies this information by showing users a set of icons for every site they visit and for every search result.  The icons are simple, visual cues that provide a quick and easy way for users to understand the most important data practices of a given website. Screenshots below show the different visual categories:

Icons indicating data collection, tracking and retention will be powered by data from the TRUSTe Privacy Policy Database, which includes in-depth analysis of the privacy policies of thousands of websites around the world. Find out more about how your company can develop a plan to protect consumer privacy here.

The Privacy Icons software is available as desktop browser extensions for Chrome and Firefox, with versions for the other major desktop and mobile browsers coming soon.

For installs and additional information visit https://disconnect.me/icons or read the full press release.

Jun
19
2014

New Research Reveals High Levels of Tracking on Children’s Websites, TRUSTe Enhances COPPA Solutions

Today, TRUSTe launched its latest consumer privacy research focused on tracking within top websites visited by children and expanded its COPPA compliance solutions to include website monitoring and a new verifiable parental consent (VPC) service from AssertID.

COPPA was originally enacted to help ensure basic privacy protections are in place by involving parents directly and “give them control over what information websites can collect from their kids.”  In 2013, The Children’s Online Privacy Protection Act (COPPA) was updated to now include tracking as part of the definition of Personally Identifiable Information (PII).

When your business is spread across various online channels, it is important to understand what tracking activity your customers are exposed to in order to build trust with and protect your customers.

The TRUSTe Website Monitoring Service was used in the TRUSTe Privacy Index: Kids Edition to scan 40 of the top websites visited by children as ranked by Alexa.com. Of these websites, 1,110 third party trackers were found actively collecting children’s information from 644 unique tracking organizations. On average, 24 third party trackers were found on pre-school websites, 25 on education sites, 29 on gaming sites and 34 on entertainment sites. The level of tracking varied significantly, ranging from less than 10 to over 180 tracking organizations on the 40 sites analyzed.

Based on this research, online companies need to continuously monitor data collection across all online properties, including mobile apps and websites. If properties target children under the age of 13, companies may need to consider COPPA compliance.

If a company does need to comply with COPPA, it may require the use of a VPC mechanism. Implementing COPPA historically has been challenging because it presented website operators with the need to obtain parental consent by using VPC.  However, operators lacked a real technology solution to allow for this consent to be gathered and used in an unobtrusive and economic way.  While the law and use of VPC was well-intended, it did not realistically do what it is supposed to do — protect kids.

TRUSTe is expanding its COPPA compliance solutions to include website monitoring and a new VPC service through a new partnership with AssertID. This solution helps both parents and website operators comply with COPPA and succeed in protecting kids’ privacy online.

In addition to certifying companies’ compliance with COPPA, the TRUSTe Data Privacy Platform provides website operators with complete visibility into the data collection and use of tracking technologies on their site through the Website Monitoring Service, along with controls to provide VPC through a new partnership with AssertID.

The TRUSTe Privacy Index: Kids Edition also reveals 87% of consumers with a child in the household avoid doing business with companies who they do not believe protect their privacy.  This shows that compliance is not the only reason companies need to be transparent about their data handling practices – consumers are making decisions that can affect their bottom lines if they do not feel the businesses can be trusted.

For more details on the study, download the research infographic here and to learn about how TRUSTe can help your company comply with COPPA, click here.

Jun
16
2014

TRUSTe & Cecile Park Publishing to Develop Publication on IoT Privacy Needs

TRUSTe is proud to announce Cecile Park Publishing as a media partner for the Internet of Things Privacy Summit taking place on July 10th in the heart of Silicon Valley.  Cecile Park is a publisher of world-leading legal journals and specializes in monitoring, and alleviating legal and regulatory risk in key business sectors.

Through this joint venture, TRUSTe will work with Cecile Park to deliver a premier conference publication focused on the privacy needs of the new interconnected world.  The publication will include the conference’s final program and a series of articles from notable speakers at the Summit.

The publication will be published in November 2014 and available to all individuals participating in the IAPP Data Protection Congress in Brussels and the Global Summit in Washington, D.C.

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