Meet TRUSTe: Tony Berman, Senior Product Manager

Meet Tony Berman

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

Name: Tony Berman

Job Title: Senior Product Manager

How long have you worked at TRUSTe? A little over 3 years.

Tell us about your role at TRUSTe: I am primarily focused on developing tools and services that privacy and compliance teams can use to improve the effectiveness of their privacy program governance. I am very excited about the positive feedback we have received for the new Assessment Manager module in TRUSTe’s Data Privacy Management Platform that empowers our customers to centralize and streamline the privacy assessment process.

Tell us about your CIPP certification and why you decided to get CIPP certified? I don’t think it is possible to create tools and services to help companies without first fully understanding the environment within which they operate and the multiple regulatory issues and challenges they face. CIPP certification has provided me not only the insight into what needs to be complied with, but has also helped me to become a credible part of the privacy community. My CIPM certification has been a great benefit in understanding how a privacy function should operate and the tools needed to ensure proper data privacy governance.

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Topic of Focus at Recent NYC Roundtable: Employee Data Management

Security concept: Privacy on digital background

On March 12, TRUSTe hosted a privacy roundtable event at the W Hotel in New York City covering “Employee Data Management.”  Panelists led a discussion sharing guidance on how to assess privacy compliance risks and ensure the proper management of employee data.

With the introduction of wearables in the workplace and employees using their own devices for both work and personal use, new HR privacy questions and challenges have surfaced. Particularly when considering the tools available for transferring HR data across borders including APEC, BCRs and EU Safe Harbor.

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DAA & BBB Guest Speakers at TRUSTe Webinar on Compliance for Mobile & Desktop Advertising

Computer keyboard webinar

Keeping compliant with the latest privacy regulations, tools and best practices is critical in order to avoid fines and reputational damage, while saving your privacy team time and money. For this most recent webinar, we turned our focus to the advertising space.

TRUSTe hosted a webinar with guests from the Digital Advertising Alliance (DAA) and the Better Business Bureau (BBB) on Monday, March 9. The hour-long webinar titled, “2015 Compliance for Mobile and Desktop Advertising” was moderated by Kris Vann, Senior Product Marketing Manager at TRUSTe, with speakers Kevin Trilli, VP of Product at TRUSTe, Genie Barton, VP and Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives at the Council of Better Business Bureaus (CBBB), and Lou Mastria, the Executive Director at the DAA.

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For OBA Compliance, 2014 was a Good Year

The European Interactive Digital Advertising Alliance (EDAA) released its 2014 Activity Report today that showed Europe made great strides in ensuring consumer awareness and trust in online advertising this past year.

Awareness of and the OBA Icon is spreading. In December of 2014, website traffic reached 5.4 million visitors, more than double the level seen in 2013 and approximately five times more than in 2012.

The report includes findings from the EU Advertising Consumer Research Index 2014 commissioned by the TRUSTe and the EDAA.

Highlights from today’s EDAA Report include:

  • The Consumer Choice Platform is now live in 33 countries and available in 27 languages.
  • One in 25 European citizens say they have visited for more information about OBA.
  • Comparative data shows awareness of the OBA Icon has doubled in the UK in the last two years (13% to 26%).
  • Consistency across European markets has increased: 10 national self-regulatory organisations (SROs) under EASA’s umbrella have developed new remits for OBA based upon “tried and tested” advertising consumer complaints and enforcement mechanisms.

“The EDAA’s 2014 Activity Report shows significant progress on the path towards greater consumer awareness and trust while enabling the delivery of content, services and applications to people right across Europe at little or no cost,” said Nick Stringer, Chair of the EDAA and Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB, UK).

The pan-European Self-Regulatory Programme gives citizens better transparency and control over Online Behavioral Advertising (OBA) by allowing people to opt-out of ads by clicking on the OBA Icon and is being used across all European markets.

For companies that want to comply and use the EDAA OBA icon, here’s how the process works: First a company needs to apply to the EDAA for a license to use the OBA icon and to integrate with the Consumer Choice Platform on Companies must then self-certify by presenting evidence to the EDAA that they are compliant with EDAA OBA practices. Within one month of self-certification, companies must get an independent verification of compliance with an EDAA-approved certification provider. This process includes a 30-day period of continuous monitoring of compliance. After this period, compliant companies will be given the EDAA Trust Seal.

TRUSTe is an approved provider of the OBA icon and EDAA Trust Seal. Find out more here. If you have any questions fill out the form here and a TRUSTe privacy expert will follow-up with you.



First CASL Fine Issued for $1.1 Million Due to Non-Compliance


Eight months after the CASL act was passed, the Canadian Radio-television and Telecommunications Commission (CRTC) issued its first fine against company Compu-Finder for $1.1 million for non-compliance with the act.

Canada’s Anti-Spam Law (CASL) came into force on July 1, 2014 and is one of the toughest anti-spam laws in the world. CASL applies to electronic messages sent in connection with a commercial activity and requires that such messages receive consent from recipients before sending. The CRTC is tasked with enforcing compliance and fining companies in violation of the stipulations laid out in CASL.

Compu-Finder had four violations under CASL including sending “commercial electronic messages in which the required unsubscribe mechanisms did not function properly,” according to Canadian Communications Law. In addition, complaints about Compu-Finder accounted for 26% of all complaints submitted about this industry sector, according to a press release from the CRTC.

To send a Commercial Electronic Message (CEM), organizations need express consent from recipients, either orally or in writing. In some cases consent can be implied if an existing business or non-business relationship exists, or if the recipient voluntarily discloses their contact information without asking to not receive communications.

To contest this fine and Notice of Violation “Compu-Finder has 30 days to submit written representations to the CRTC or pay the penalty. It also has the option of requesting an undertaking with the CRTC on this matter,” according to the press release.

After news of Compu-Finder’s fine was made public, the CRTC said it is doing a number of other investigations, but have not made the details of those public. According to CASL, companies in violation of the act can face fines up to $10 million.

To learn more about what CASL means for your business contact your TRUSTe Account Representative on 1-888-878-7830.


Meet TRUSTe: Marty Becker, Enterprise Privacy Solutions Manager


Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.  

Name: Marty Becker

Job Title: Enterprise Privacy Solutions Manager, CIPP/US

How long have you worked at TRUSTe? I will have worked at TRUSTe for 9 years this April.

Tell us about your role at TRUSTe: As an EPSM within our Global Privacy Solutions team, I work with new customers and current customers to provide privacy assessments to get them in-line with our certification standards. I also provide general consulting on our programs and collaborate with our sales team to provide the best customer service possible.

Why did you get CIPP certified?  When I started at TRUSTe in 2006 the entire team was studying for this exam, which was scheduled to be given 6 weeks after my start date. It was the second exam ever given by the IAPP. Little did I know then, how invaluable this certification would be to my work at TRUSTe.

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TRUSTe Launches New Assessment Manager at IAPP’s Global Privacy Summit


It’s the biggest privacy conference of the year – the IAPP Global Privacy Summit brought together privacy professionals from across the globe in Washington D.C. last week to discuss the latest trends in the field.

A number of privacy professionals from TRUSTe attended the Summit to speak on panels and to demo our Assessment Manager – our new automated privacy tool.

During this three-day event, TRUSTe CEO Chris Babel, Josh Harris, TRUSTe’s Director of Policy, and Debra Farber, Sr. Consultant and Product Manager, all spoke on different panels. It was standing-room only as Chris Babel led an interactive working session on “Defining the Standards for Privacy in the Internet of Things.” If you weren’t able to attend in person and would like to join this discussion then email for further details.

See the pictures below for an inside look at this year’s Privacy Summit:



Meet TRUSTe: Jannette L. Cabardo, Data/Database Analyst – Lead


Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

Name: Jannette L. Cabardo

Job Title: Data / Database Analyst – Lead

How long have you worked at TRUSTe? Almost 3 years

Tell us about your role at TRUSTe. When I started, my role was to maintain TRUSTe’s tracker metadata. It started as a one-man team. Initially, I mined, evaluated and rated trackers to determine who those entities were, their behaviors and their risks in order to assess companies’ OBA privacy practices. The Tracker Database, which holds the tracker metadata, is now integrated into TRUSTe’s Website Monitoring solution, which enables companies to see what trackers are active on their websites. This tool helps identify possible data leakage.

As the role evolves and the team grows, we will be handling and supporting other TRUSTe databases, such as privacy policy information database and vendor management data.  We need to maintain the integrity of those databases because accuracy is very vital to support our products.

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