TrustArc Blog

Informed Consent is the Key to Protecting Consumer Good Will

June 24, 2009

Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer’s behalf. A common technique to increase the site subscriptions, and benefits for the user by bringing their friends into the service. A recent article in the New York Times highlights the complexities of implementing an address book import feature. Done well, such a mechanism provides clear notice to consumers to ensure that they understand what will happen to the addresses in their address book, so the consumer has a meaningful opportunity to consent. Implemented poorly, it can leave … Continue reading Informed Consent is the Key to Protecting Consumer Good Will