Tag Archive: Marketing

Nov
25
2014

Smart Practices for Marketers Collecting Consumer Data

Marketers Collecting Consumer Data Wharton

By Andrew McDevitt, senior privacy consultant at TRUSTe This article is based on a presentation “Privacy in the Digital Age- Avoiding Consumer Backlash: Smart Marketing Practices for Collecting Customer Data while Improving Personalization, Trust and Transparency” which was delivered by Andrew McDevitt, TRUSTe at “The Customer Centricity Summit,” sponsored by Knowledge@Wharton, the online business journal …

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Oct
31
2011

TRUSTe Powers Trusted Marketing – ANA Masters of Marketing Conference

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Dave Deasy VP of Marketing | TRUSTe @davedeasy   I recently attended the ANA Masters of Marketing Conference in Phoenix Arizona this month – TRUSTe was excited to sponsor and attend this great event which brought together a phenomenal list of speakers and attendees from the best brands in the world.  Aside from great presenters …

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