by Kirby Winfield | Dec 10, 2013
There is a lot of bellyaching coming from certain corners of the online ad world these days. The doomsayers think a cookie ban will send ad targeting – and the ecoLumasystemventurescape as we know it – into the Dark Ages. At #MPOMMA in Seattle, I...
by TrustArc Privacy Intelligence | Dec 4, 2013
Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites...
by TrustArc Privacy Intelligence | Oct 8, 2013
Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices. As a result of this evolution, privacy concerns are on the rise. TRUSTe issued 2 new...
